一个公司的网址一般是公司用于展现商品或服务项目的服务平台，也是公司进行电商的服务平台。网站建设的理想化总体目标是运用互联网技术而进行互联网营销或电商。而为了更好地让企业官网充分发挥较大功效，在营销推广型网站建设全过程中，务必学好如何去优化网址。不然一个沒有访问量的网址在发布后也是对公司没什么好处的。下边一些好用的方法能够 协助在网站建设中做到优化网址的目地。
A business enterprise website is usually used to display the product or service platform, also is the enterprise develops the electronic commerce platform. The ideal goals of the website is to carry out network marketing or e-commerce using the internet. And in order to make the enterprise website play the biggest role, in the process of marketing type website construction, must learn how to optimize your website. Otherwise a no traffic sites in the line to the enterprise is no good. Here are some practical tips can help to optimize the site's purpose in the website construction.

优化界面设计
Optimization design of page

界面设计也是网址优化的不可或缺的一部分。要尽量地吸引住客户浏览网址、提高网址的总流量，务必依照客户习惯性开展网站设计。在设计方案网页页面时，要尽可能突显网页页面的质感，可以用字体加粗、文本增大或更改色调来突出主题文本。许多网址的主页会给客户展现一些公司新闻或是商品信息。能够 考虑到在商品或新闻报道的简洁明了详细介绍后再加上一个“大量”按键，客户能够 挑选点一下按键进行掌握大量內容。
An essential part of the page design and site optimization. As far as possible to attract users to access the site, improve site traffic, must carry on the website design according to user habits. In the design of a page, as far as possible to highlight the page level sense, can grow or change color to highlight key words in bold text. Many of the home page of the website will give users exhibit some enterprise news or product information. Consider a brief introduction on the product or the news after the last "more" button, the user can choose to click the start button to know more.

有效设计导航
Rational design of navigation

一个网站的最重要一部分能够 说成网址的导航栏一部分。客户在访问网址时看好的一个很重要的要素就是网址的导航栏。设想一下，客户在网址上无从下手，还会继续有兴趣爱好访问网址么？因此网站设计中有效设计导航是SEO网址优化的一个关键流程。
The most important part of a web site can be said to be part of the navigation website. A very important factor in user and browse the web is the site navigation. Just imagine, the user can not find the direction on the website, but also interested in viewing the site? So the website design and reasonable design of navigation is an important step in the SEO website optimization.

假如要在网页页面上展现网址的logo，能够 考虑到放到网址的左边的最上边哪个部位，那样，客户网页浏览时第一眼便会见到网址的logo。在网站设计的导航栏时，务必把首页制成活连接，不然，客户不可以点一下返回网址的主页上边去，为此导致许多的不便。网址的导航栏上能够 再加上公司的联系电话，便于客户联络公司。针对一些品牌宣传的网址，能够 立即的把商品的优势一一列举出去，那样能够 便捷客户对商品的掌握。
If you want to display Web site logo on the page, can consider to put on the site on the left side of the top of the position, so that the user browsing webpage, at first glance, will see the site logo. Navigation in the design of the website, the website home page links must be made to live, otherwise, the user can not click back to the home page of the website to the above, this caused a lot of trouble. The site navigation can be coupled with business contacts, so that users with enterprises. For some product promotion website, can direct the product advantages of one one listed, allowing users to the understanding of the product.

提高网址的应用性
Ascension site usability

许多网址在基本建设的全过程上都过多地重视了美工设计层面，而忽略了网址本身的应用性。为了更好地做到优化网址的目地，务必高度重视网址的应用性。
Many sites are in the process of construction, attention to the artists, while ignoring the practicability of the site itself. In order to optimize the website, must pay attention to practical site.

按时升级网站内容
Regularly update the website content

好的网站设计虽然能够 提高网址的浏览量，可是并不可以长期性吸引客户。确保网址活力的最好方式便是不断升级网站内容。在网站建设中，要确立网址哪一部分內容必须常常升级，针对这种必须常常升级的信息内容，能够 选用结构型的方法来管理方法，进而防止出现数据信息乱七八糟的状况。在网站发布全过程中，还要选用适合的网页更新专用工具，例如Dreamweaver等数据分析工具。
Although good web site design can improve the site visits, but could not long retain users. The best way to keep the site vitality is constantly updated website content. In the constructi on site, to clear the site which part needs to be updated frequently, the need to regularly update the information, can use a structured approach to management, thereby avoiding the data be phenomenon. Website update process, also want to use the right webpage update tool, such as Dreamweaver visualization tool.

在网站建设中，也有许多方法能够 用于优化网址，例如合理使用框架剪力墙和布局合理优化。要确保客户能够 迅速地寻找自身所必须的內容，网站建设中务必留意网址的內容构造。如今也是有许多公司都借助技术专业SEO企业来对网址开展SEO优化维护保养。不得不承认，选用技术专业的SEO优化对策能够 短时间提升网址在百度搜索引擎中的排行。可是SEO优化服务项目并并不是完全免费的，公司一般必须付款一定的花费。
In the construction site, there are many ways can be used to optimize the site, such as the rational use of frame structure and reasonable layout optimization. To ensure that the user can quickly find the content of their needs, the construction site must pay attention to the content and structure of the site. There are a lot of enterprises rely on the professional SEO company to SEO optimization for site maintenance. Have to say, the optimization strategy of SEO professional can improve the site in the search engine rankings in the short term. But SEO optimization service is not free, enterprises usually have to pay a certain fee.