和一般企业官网对比，营销推广型网站建设拥有 显著的不一样，比如优良的百度搜索引擎主要表现、优良的客户体验，这也决策了营销推广型网站建设的不同寻常。简单点来说，营销推广型 网址并并不是工艺品，该类网址一定要设计方案的清楚一目了然，进而便捷客户访问。一个出色的营销网站可以非常好地将浏览量转换为公司的顾客。营销网站在发布经营后， 对网址的维护保养与经营层面也明确提出了一定的规定。
Compared with the general enterprise website, marketing type site is significantly different, such as search engine performance, good user experience, which also determines the out of the ordinary marketing type website construction. In short, marketing type site is not art, clear such sites must be designed, which is convenient for users to browse. A good marketing type site can well visitors into customers. Marketing type site in the on-line operation, maintenance and operation of the site also put forward certain requirements.

1. 网站内容的升级
The content of the web site update

在时下信息内容爆发的时期，互联网技术客户在访问企 业网址时，更为关注的难题便是网址中是不是有必须的信息内容、信息内容的可信性及其及时性。一个营销网站在完工发布之后，为了更好地尽量充分发挥营销网站的功效，并让更 多的浏览量转换为顾客，一个不可或缺的规定便是立即升级网站内容。因而，就必须科学研究和追踪领域的最新动向，并在网址中立即公布公司全新的商品、价钱及其服务项目 等信息内容，进而维持网址中的信息内容全是最新动态。
In the current era of information explosion, Internet users in the browse enterprise web site, the most concern is the site whether there is a need for information, the reliability and timeliness of information. A marketing type site built in the on-line, as far as possible in order to play the role of marketing type website, and let more visitors into customers, an essential requirement is to update the content of the website. Therefore, we need to study the latest developments and tracking industry, and at sites in the timely release of the latest enterprise product, price and service information, so as to maintain the website information is the latest news.

2. 网站建设维护安全性
Maintenance of website security

营销网站的扩大开放性，不但给公司公布商务接待信 息出示了便捷，也有利于顾客在网址中购买所必须的产品。可是营销网站的这一特点也给网址的安全性产生了潜在性威协。因而网址中后期维护保养必不可少的一部分工作中便是 确保网址的安全运营。从网址的安全性视角考虑到，必须确保网址业务管理系统的一切正常运作，另外还必须保证公司商务信息不被泄漏。除此之外，网址的维护保养技术人员还必须持续 挖掘网址的薄弱点和网络安全问题，并立即开展修补和改善。
The opening of the marketing type site, not only to the enterprise business information provides a convenient, but also facilitate customers in the web site to buy needed goods. But the characteristics of marketing type website to the website security poses a potential threat to. So the website maintenance is a necessary part of the job is to ensure the safe operation of the site. From a security point of view the website, need to ensure the normal operation of the website service system, but also need to ensure that the business information is not leaked. In addition, the maintenance of the website managers also need to continuously explore the site's weakness and vulnerability, and timely repair and improvement.

3. 剖析网站流量数据信息
Analysis of site traffic data

网址取得成功发布后，网站流量的 高矮立即关联来到网址的经营与存活。一个网页访问频次的是多少立即最能体现网址受客户热烈欢迎水平及其发展前途的高低。针对营销网站来讲，浏览量的统计分析也是网址 维护保养的关键一部分。根据对浏览量数据的分析，能够 掌握网址的优点与不够，进而有目的性的对网址开展相对的变更。浏览数据的分析还能有益于挑选更适合的网址宣 传推广手段。
The success of the website online, the website visit quantity is directly related to the operation and survival website. How much of a website access times directly reflects the website popularity by users and the development prospects of strength. For the marketing type site, an important part of traffic statistics and website maintenance. Through the analysis of traffic data, can understand the website advantage and shortcomings, which are targeted by the corresponding changes to the site. Analysis can also access data to choose a more suitable site promotion means.

4. 客户信息的搜集与及时反馈
The collection of information and timely feedback to the user

从某种意义上而言，营销网站是一个动态网页，具备较强的易用性。 许多营销网站都是会设定专业的留言簿、电子邮箱目录等发布信息和储放系统软件，进而出示了一个与客户沟通交流沟通交流的服务平台。这种服务平台能够 用于搜集网址浏览量明确提出的建议 或提议，并掌握客户的要求。在网址的平时维护保养中，必须对服务平台上客户的各种各样意见反馈信息内容开展立即的解决，并确保客户可以在最少的時间内获得令人满意的回应。因为留言板留言 浏览量通常能够 变成网址潜在性的顾客群，因而在给与必需的高度重视后，就可以持续拓展网址的顾客群。
To some extent, marketing type site is a dynamic website, has the very strong interaction. A lot of marketing type website will set the message board, email list the information release and storage system, which provides a communication platform to communicate with users. The platform can be used to collect web site visitors comments or suggestions, and understand the needs of users. In the daily maintenance of the website, need all kinds of platform user feedback information in time, and ensure that the user can be satisfied with the reply in the shortest period of time. Because the message visitors can often become the site of potential customers, so to give the necessary attention, will be able to expand the site's customer base.