中小型企业网站建设是执行中小型企业信息化管理的关键构成部分，推动中小型企业信息化管理是走新起工业生产路面的必定规定，中小型企业开展产品或服务项目数字化是融入新时期下企业经营管理的聪明挑选。中小型企业开展网站建设的目地是向大家出示一个网上推广的对话框，另外也是完成信息化管理的突破点，迄今为止，中小型企业大部分早已创建了自身的网址，但依然也有一部分中小型企业仍然沒有了解到营销推广型网站建设的必要性，文中就早已建设网站的中小型企业在网站建设与营销推广中遭遇的难题及防范措施开展粗浅的剖析：
Small and medium-sized enterprise website construction is an important part of implementing the informationization of small and medium enterprises, promote the small and medium-sized enterprise informatization is necessary to take new industrial road, the small and medium-sized enterprise for goods or services network is adapted to the wise choice of enterprise management in the new era. The small and medium-sized enterprise website construction is to provide an online publicity window to the people, the breakthrough, but also to realize the information so far, small and medium-sized enterprises basically have established their own websites, but there are still a part of small and medium-sized enterprises still have not realized the importance of marketing type website construction, this article analyzes the problems and Countermeasures in the website construction and promotion of plain has been established website of medium and small enterprises:

一、网址信息内容不升级或升级不立即
The website information is not updated and not updated in a timely manner

许多中小型企业网站更新时是哪些，过去了很长期還是哪些，有的联系电话发生了转变，都没有升级，一些想与你联络也许也不是太便捷，一般便会转为你的竞争者与之协作。中小型企业因为数据量并不大，网址的中后期维护保养并不是太繁杂，大部分几日升级下，就可以了，包含对行业动态、公司新闻，商品营销等信息内容的升级。行业动态能够 立即到有关行业门户网站开展转截，公司的新闻报道不太需要什么文笔，属实纪录详尽的情况就可以，商品展示的网页页面尽可能对商品开展详尽的表明，保证细腻，见到表明就可以大部分掌握。适度的情况下能够 制做相对的专题讲座，例如中秋月饼公司，在中秋节阶段能够 制做有关的主题风格，融合市场销售范畴内开展一些宣传广告，对商品的市场销售有非常大协助。
Many small and medium-sized enterprise web site is what kind, for a long time or what, changed some way to contact, there is no update, some want to get in touch with you I'm afraid not too convenient, general will turn your competition and cooperation. Small and medium enterprises because of less information, website maintenance is not too complex, basically a few days update, you can, including the news industry news, enterprise, product promotion and other information update. Industry news directly to the relevant industry website reprint, business news and don't need what literary grace, recording the detailed situation can truthfully, product display pages as far as possible on the product detail, do meticulous, see the instructions you can basically understand. The appropriate time can make corresponding topics, such as the moon enterprises, in the Mid Autumn Festival period can make related topics, with combined sales market within some advertising, is of great help to the sales of the products.

二、服务项目单一，沒有保证与的简易互动交流
A single service, do not interact with the simple

中小型企业要在商品或服务项目展现左右点时间，网址给访问者的第一印象便是确立的，我们都是干什么的，什么商品或服务项目是我们的优势，必须大家的商品怎么快速联络到大家，不必让访问者一头雾水，这就必须在网站建设的情况下就必须把频道版面开设的有效些，给访问者优良的客户体验。一般都设立那样的版面，介绍，商品展示，在线留言，留言版，公司新闻，特点內容等，对內容开展丰富，总体构架进行。另外很有可能依据访问者的意见反馈及有关工作人员的提议开展适度的改动，保证为考虑。
Small and medium-sized enterprises in the product or service to show a little effort, the first impression to visitors to the website is clear, what we do, what product or service is our advantage, need our products how fast to contact us, don't let the viewer can not touch the head, this need in the website construction need to set up reasonable columns, make good user experience. General have such edition piece, introduction, product exhibition, contact us, online message, business news, features, content is rich, the overall framework. At the same time may be appropriately modified according to the feedback from visitors and staff suggestions, so as to.

三、营销推广的幅度不足
Promotion is not enough

有的公司乃至自身內部的人都不清楚网址的详细地址，甚至有，有一次我发现了一个在商品的宣传策划材料上打的网站地址是不正确的，并且不正确的時间早已好长时间，却仍然沒有更改回来。网站地址是公司在网络上的商标logo，公司在做名片、产品说明书等宣传策划材料时一定要打上自身的网站地址，另外要相互配合线上与线下各种各样的渠道的营销推广，包含如今时兴的公司博客营销、在报名参加或机构领域主题活动时留意主要营销推广这些。发布一些有 品质领域推广软文，这一点大伙儿能够 博采众长，对这一领域的掌握，应当能写成那样的推广软文扩张知名度。
Some enterprises even their own internal people don't know the address of the web site, and what is more, once I found a dozen in product information on the site is wrong, and wrong time has for a long time, but still not corrected. Site is the enterprise online trademark, enterprises are doing business cards, brochures and other promotional materials must play on your own web site, at the same time with the various channels online line extension, including the now popular enterprise blog promotion, participate in or organization should pay attention to promote industry events etc.. Published some quality text, at this point you can benefit by mutual discussion, understanding of the industry, should be able to write such soft Wen expand influence.

四、沒有适当的资金分配，沒有工作人员来专业维护保养
No amount of funds, no people to special maintenance

实际上中小型企业网站建设及维护保养资金投入不容易许多，包含电脑上等机器设备，工作人员薪水等资金投入，一般状况一两个人专业开展维护保养就可以了，她们的主要是网络营销推广及服务项目，网站开发有关的难题能够 由制作网页的互联网帮助处理，小一部分能量发展在网上销售市场，能够 发掘在网上的潜在性，另外提升了企业品牌形象的宣传策划等，而这种使用价值是远远地超出原来的资金分配的。如今也一些中小型企业做的比较好，配置专业的工作人员进行互联网销售，有一个盆友的就这样，她们关键做某商品的招商合作，因为高度重视在网上招商合作，网络推广的幅度大，在网上的产生盈利還是非常可观的，这就是一个好的事例。
In fact, the small and medium-sized enterprise website construction and maintenance of investment is not many, including computer and other equipment, staff wages and other inputs, generally one or two people to maintain enough, they are mainly the promotion and service site, issues related to web technology by the production site to help solve the small part of power network, opening up markets, can digging potential, but also increase the enterprise image propaganda, but the value is much more than the original investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, have a friend who is such a product, they do business, due to the importance of online merchants, website promotion efforts, the net profit is still considerable, this is a good example.

关键留意：
The focus of attention:

网站建设的资金投入也是更强的协助企业品牌推广在网上销售市场，另外宣传策划了企业品牌形象从而提升了知名品牌的名气，而这种全是为中小型企业发展趋势出示了驱动力，我国全力宣传策划中小型企业信息化规划，目地也是激话中小型企业的管理思维，让传统式销售市场与在网上销售市场紧密结合提升中小型企业的经济收益。
Website construction investment is also better help enterprises to expand the online market, and promote the corporate image and increase brand awareness, and these are all provided the impetus for the development of small and medium-sized enterprises, the state vigorously promote the informatization construction of small and medium-sized enterprises, the purpose is to activate the small and medium-sized enterprise management thinking, to improve the economy of small and medium-sized enterprises combination benefits of traditional market and online market.