一、 塑造企业形象,扩张业务流程宣传策划
Establish a corporate image, expand business promotion
网站建设包含企业整体详细介绍,如企业规模、企业架构、企业商品、公司企业文化、企业宗旨、运营服务宗旨、经营目标、价值观念、发展规划、企业以前所得到的殊荣、企业现在在科学研究的一些新品、企业将来的发展趋向、企业的商品或服务项目所具备的不同寻常的特性和产品定位这些此外也可额外一些企业的贴心服务这些。企业资料不但包括文本材料,也包括一些照片材料,例如企业建筑图片,公司职员照片,尤其是企业商品图片这些,促使企业更真实,更具备感染力地呈现在顾客眼前。尽量让顾客对企业掌握的更全方位,更细腻。
Website construction including the company general introduction, such as the company size, company structure, product, corporate culture, corporate philosophy, business objectives, business goals, values, vision, the company has received the honor, the company is now in the research of new products, the company the future trend of development, the company's product or service has the out of the ordinary characteristics and market positioning and so on also some additional company quality service etc.. Company information includes not only text data, but also contains some pictures, such as corporate image building, the employee of the company image, especially the product pictures and so on, making the company more realistic, more convincingly demonstrated in front of customers. As far as possible let customers for the company know more comprehensive, more detailed.
二、 搜集顾客意见反馈,提升顾客服务
Collect customer feedback, strengthen customer service
根据企业的网址 ,能够 创建统一的材料推送和接受系统软件,提高了安全系数、可靠性、时效性,确保顾客的权益。提升了服务水平,能够以一种便捷、便捷的方法出示企业以及商品的信息内容和顾客需要的服务项目。应用优秀的散播拓展方式,扩大企业的用户数。进一步提高了商务接待通讯速率,扩张了安全通道的作用。拉进了企业与顾客的间距,提高了与顾客的关联。企业可全天二十四小时地服务项目大家的顾客 ,与大家的顾客维持售后服务联络,聆听顾客建议,回应顾客常常明确提出的难题,并能够 立即的接到顾客各种各样意见反馈信息内容,尽早发现问题、解决困难。
Through the company's website, you can create a unified data sending and receiving system, enhance the security, stability, timeliness, ensure that the interests of customers. Improve the quality of service, and can provide information on the company and its products and services required by customers in a fast, convenient way. Expand the use of advanced communication means, the company increased the number of users. Greatly increased the speed of business communications, and expand the channel function. Between the company and the customer distance, enhance the relationship with customers. Company 24 hours a day with our customer service to customer service, to maintain relationships with our customers, to listen to the views of customers, answering customer questions frequently raised, and can receive the customer feedback information timely, discover a problem, solve the problem as soon as possible.
三、 在网上市场调研,进行互联网营销
Online market research, marketing network
根据网址完成减少发布新品和开启新销售市场的周期时间大姐企业的商品销售主题活动,较大水平考虑客户满意度,以做到市场开拓、提升赢利的目地。企业将自身的商品信息及代理商发布信息在网址上,各顾客依据状况可加入该企业的销售网,也可立即根据网址订单管理系统向企业下客户订单;企业接到订单信息后对其开展确定,随后为顾客出示材料。进行互联网营销的內容关键有:
Through the website realize shorten the cycle of aunt launched new products and open new markets for products sales activities, the maximum extent to meet the needs of customers, in order to open up the market, increase the profits. The company will own product information and dealer information published on the website, the customer can apply to join the company's sales network according to the situation, also sold under the order to the company directly through the website to order system; the company to receive the order after the confirmation, and then to provide information. Develop the network marketing is the main content of:
1、商品信息:将企业市场销售的材料在网址开展宣传策划详细介绍,并依照产品品种开展归类,以利于顾客查看选购。
Product information: the company sells information publicity in the website, and carries on the classification according to the product structure, in order to facilitate customer access to buy.
2、客户资料:关键用以搜集和管理方法销售客户的基本信息,有利于对顾客的强烈推荐和跟踪,以推动企业的市场销售主题活动。
The customer information: mainly used to collect and manage the sales customer information, the convenience of customers and follow the recommendation, to promote the company'
s sales activities.
3、 客户订单:完成企业和顾客中间客户订单的在网上递交及管理方法。
The sales order: to achieve between the company and customer sales order online submission and management.
4、 代理商信息内容:将企业渠道销售公司办公室及关键代理商的电話、详细地址、发传真、营销人员名字、承担行业或商品新项目发布在网址上,以推动市场销售。
Distributor information: will the company sales office and the main distributor's telephone, address, fax, business name, responsible for the project area or product published on the website, to promote sales.
四、 创建信息内容数据库查询,执行电商
The establishment of information database, the implementation of electronic commerce
创建企业详细的信息内容数据库查询,一个对里,一个对外开放。对里,在企业内最大限度的做到对信息资源的运用和共享资源,开展对信息内容的储存、检索、查询、再运用等;对外开放,让顾客尽量多的掌握企业性质和业务流程特点,将信息内容开展归类,有利于客户搜索和查询。此外,来访者根据网址掌握企业的材料,如果有定阅的意愿,能够 提交材料订单信息,管理人员能够 依据标准查询、查找、管理方法订单信息,并意见反馈到营销推广单位,立即的与制定订单信息的顾客建立联系,完成简易的电商。
To establish complete information database, a pair, a foreign. Internally, within the company to achieve maximum utilization of information resources and sharing, the information preservation, search, view, and use; foreign, let customers as much as possible about the nature and business characteristics, the information classification, easy for customers to search and view. In addition, visitors through the website information about the company, if the intention of subscription, you can submit information online orders, according to the conditions managers can view, search, order management, and feedback to the marketing department, timely contact with the development of customer orders, simple e-commerce.
五、立即完成互联网销售
Direct sales network
好的公司
营销推广型网站建设不仅对公司的品牌形象是一个优良的宣传策划,另外能够 輔助公司的市场销售,乃至能够 根据互联网立即协助公司完成商品的市场销售。
The enterprise marketing type website construction is not only good for the image of enterprise is a good publicity, and can assist the enterprise in sales, or even directly through the network to help enterprises realize product sales.