无可置疑的是，颜色是一切设计方案行业中最重要的一方面。
There is no design field, color is the most important aspect of.

室内设计师在决策了一个北京市网站设计设计风格的另外，也决策了网址的感情，而感情的表述非常大水平上在于色调的挑选。色调是很强有力的专用工具，全部室内设计师在制作网页时就应当搞清楚这一点。
Designers in the decisions of a Beijing web site design style at the same time, also determines the site of emotion, and emotion expression depends greatly on the choice of the color of. Color is a very powerful tool, all designers in the design of webpage when they should understand that.

一、色调专业术语(Colour terms)

大家之中很多人很有可能早已校园内学过一些颜色基本知识，使我们迅速回望一些专业术语，来更强的掌握颜色和应用颜色。
Many of you may have learned at school. Some basic knowledge of color, let us quickly review some terminology, to better grasp the color and the use of color.

色轮的关键构成
The main composition of the color wheel

全部的颜色能在一个色轮中展现。在这个色轮中，大家可以把色调分成3块状：本色，輔助色有第三色调。
All the colors in a color wheel in. At the wheel, we can colors are divided into 3 blocks: primary, secondary color and third color.

三原色分别是鲜红色，蓝色和黄色。这种颜色是基本色，她们构成了色轮上的全部别的色调。
Primary colors are red, blue and yellow. The color is the color on the color wheel, they are composed of all the other colors.

把本色混和在一起，你也就能获得輔助色，他们是橘色、翠绿色和蓝紫色。
The colors are mixed together, you can get a complementary color, they are orange, green and purple.

二、色调的关联(The relation of color)

叙述色调有很多的专业术语，掌握这种专业术语将有利于大家探讨的颜色和颜色的感情含意。
Describe the color has a large number of terms, the understanding of these terms will be helpful for us to discuss the color and the emotional meaning.

对比色是相辅相成互调的颜色，他们位于在色轮上对立面的部位。这种对比色有深蓝色和橘色、蓝紫色和淡黄色、及其红色和绿色。
Complementary color complementary intermodulation color, they are located on the color wheel opposite position. These complementary colors are blue and orange, purple and yellow, and red and green.

邻色是色轮上相紧邻的颜色，因此当邻色一起用时，能够 是非常好的配搭，但不容易有显著的比照。
Adjacent color is a color wheel adjacent colors, so when the adjacent color when used, can be very good match, but there is no obvious contrast.

第三色调是由中性色构成的，比如浅绿色和深蓝色，即由一个本色和一个輔助色混和构成。
The third color is determined by the intermediate color components, such as yellow green and blue green, whereby a primary and a secondary color mixing.

三、根据感情的颜色人群(Based on the emotional color groups)

一些颜色人群是和感情联络在一起的，例如溫暖、理智和保持中立的感情。
Some color group and emotionally linked, such as warm, cool and neutral emotional.

暖色调能令人觉得到溫暖，比如鲜红色、淡黄色和橘色。
Warm color can make a person feel warm, such as red, yellow and orange.

冷色调令人想到到清凉和严寒，比如深蓝色，翠绿色和蓝紫色。
Cool colors reminiscent of cool and cold, such as blue, green and purple.

中间色，说白了，并不造就如何的感情。像深灰色和深棕色便是中间色。
Neutral color, as the name suggests, is not how to create emotion. Like the grey and Brown is a neutral color.

掌握颜色这种层面的专业知识可以用协助一个室内设计师在制作网页时无需文本就能表述特殊含意和特殊感情，并突显优点。
To understand the color of these knowledge can be used to help a designer in the design of webpage without words can express specific meaning and specific emotion, and highlight the advantages.

四、设计方案中色调的种类(Design of color type)

这里有二种不一样的色调系统软件，二者的应用在于你设计方案哪些。
There are two different color system, both use depends on what do you design.

RGB是这一颜色系统软件中三个色彩三原色“红、绿、蓝”的英文简写，这三种色彩三原色是光的三原色。RGB应用在电视机电脑显示屏和一切种类的显示屏上。
RGB is the color system in three basic color " red, green, blue" English abbreviation, the three basic colors are the primary colors of light. RGB used in the television and computer screen any type of screen.

CMYK是“青绿色、洋红、淡黄色、灰黑色”的英文简写，这种色调是色浆的本色，CMYK被应用于包装印刷。
CMYK is " cyan, magenta, yellow, black" English abbreviation, these colors are pigment colors, CMYK is used in printing.

网页页面上的设计方案是创建在RGB颜色系统软件上 的。
On the webpage design is based on the RGB color system.

五、明智地挑选颜色、传递实际意义(A judicious choice of color, convey a meaning)

美学基础是应用色调身后的实际意义给客户产生感观感受的实践活动个人所得。这类社会经验再再加上一些专业知识和念头能够 应用到网页页面的设计方案中去。
Color theory is the use of color meanings behind to give the user to bring the sensory experience of the practice. This experience plus some knowledge and ideas can be applied to the design of the webpage.

大家通常不容易愿意一些特殊颜色的含意及其室内设计师们应当用什么色调来提升特殊的感情。但不用争执的是，顾客对色调是有感情的反映的。
Often people do not agree with some specific color meaning as well as the designers should use what color to enhance the specific emotion. But without doubt is, customers of color is emotional reaction.

当给你的设计方案品选色时要谨慎，不必漫无目的应用色调。你所挑选的色调要合适你的总体目标受众群体、能表述顾客希望你传递的信息内容，能合乎你对客户在你的网址所得到的总体体会的期待。
When you choose a color design products to be careful, not to use color. Your choice of colors to suit your target audience, can express customers wish to your message, you can meet the users on your site gets the whole experience expectations.

暖色调能产生艳阳高照的心态，用在期待产生开心快乐觉得的网址上是聪明的。举一个事例，在二零零九年世界经济不大好的情况下，淡黄色变成了网页制作中十分时兴的颜色，由于企业期待消费者在她们网址上直达太阳和舒服的体会。
Warm color can bring sunny mood, in hope to bring happiness to the feel of the website is wise. To cite an example, in 2009 the global economy is not good, yellow to a webpage design is very popular color, because the company wants customers at their website to sunshine and comfortable feeling.

冷色调最好用在要想表述出技术专业或干净整洁觉得的网址上，以展现出一个理智的企业品牌形象。冷色调表述出权威性、确立和信赖的觉得。比如，理智的深蓝色用在很多金融机构的网址上，例如大通银行。冷色调应用在以开朗为主题风格的网址上是不可取的，由于客户会获得不正确的印像。
Cool colors are preferably used in professional or want to express and feel of the site, to show a cool corporate image. Cool express authority, clear and the feeling of trust. For example, cool blue used in many bank website, such as JPMorgan Chase bank. Cool colors used in optimistic as the theme of the website is not wise, because the user can get the wrong impression.

六、色调针对客户的实际意义(Color for the user of the significance of)

大部分色调能表述积极主动或消沉的心态，这在于它是如何被应用的，及其周边别的的色调，也有网址自身的内函。
Most of the colors can express positive or negative emotions, depending on how it is used, as well as around other colors, and the website itself connotation.

下列是一些流行色彩的普适性。
The following are some of the popular color of universal significance.

鲜红色Red

鲜红色代表起火和能量，还与热情和必要性联络在一起。它还有利于激起动能和提到兴趣爱好。
Red symbolizes the fire and power, but also with passion and importance to link together. It also helps to stimulate energy and interest.

鲜红色的负面信息内函是恼怒、凶险和发火，紧急状况下，和恼怒，这也来源于鲜红色自身里的激情和奋发进取。
Red negative connotation is angry, critical and angry, emergencies, and anger, which also stems from the red itself enthusiasm and initiative.

橘色Orange

橘色是色轮上红、黄2个邻色的组成色。橘色代表着幸福快乐，开心和太阳。这是一个轻快的颜色，勾起小孩一样的活力。
Orange is the color red, yellow two adjacent color combinations of color. Orange is a symbol of happiness, happiness and sunshine. This is a lively color, evoking childlike vitality.

橘色沒有鲜红色那麼积极主动，可是它也是有一部分那样的特性，刺激性着心理活动描写。但它也代表着愚昧无知和蒙骗。
Orange red so positive, but it is also part of this trait, stimulating mental activity. But it also symbolizes ignorance and deception.

淡黄色Yellow

光亮的淡黄色是一种幸福的颜色，意味着着积极主动淡黄色特性：愉悦，聪慧，光辉，动能，开朗，和幸福快乐。
Bright yellow is a happy color, represents the positive yellow traits: joy, wisdom, light, energy, optimism, and happiness.

一个灰暗的淡黄色则产生负面信息的体会：警示，指责，懒散，和妒忌。
A dim yellow brings negative feelings: a warning, criticism, lazy, and envy.

翠绿色Green

翠绿色代表着当然，而且有一种痊愈性的特性。它能够 用于代表发展与和睦。翠绿色令人觉得安全性。医院门诊常常应用翠绿色。
Green symbolizes nature, and there is a cure for character. It can be used to symbolize the growth and harmonious. Green lets a person feel safe. Hospitals often use the green.

另一方面，翠绿色的是钱财的代表，表述着贪欲或妒忌。它还可以被用于代表经验不足或新手必须发展（“沒有工作经验的翠绿色&rdquo ;）。
On the other hand, the green is the symbol of expression with money, greed or envy. It can also be used to symbolize the lack of experience or beginners need to grow ( " no experience of the green " ).

深蓝色Blue

深蓝色是一个友谊、宁静的色调，释放着平稳和专业能力，因而它广泛应用于企业官网。蓝还可以代表着信赖和可信性。
Blue is a peaceful, calm colors, exuding stability and professional, so it is widely used in enterprise website. Blue also symbolizes trust and reliability.

一个冷色调的黑影能产生深蓝色消沉的一面，代表着抑郁症，冷淡和处于被动。
A cool blue shadows can bring negative side, symbolizing depression, apathy and passive.

蓝紫色Violet

蓝紫色是皇家和有修养的色调，意味着着財富和奢侈品包包。它也授予了灵气的觉得，并鼓励想像力。
Purple is a royal and well-bred color, represents the wealth and luxury. It also gives the feeling of spirituality, and encouraging creativity.

偏浅的蓝紫色能够 释放出一种奇妙的觉得。它能非常好地提高想像力和表述女士特性。
Shallow purple can send out a kind of strange feeling. It is a good way to promote creativity and expression of femininity.

较深的蓝紫色能够 展现出消沉和忧伤的心态。
Deep purple can appear depressed and sad mood.

灰黑色Black

尽管灰黑色是否色轮的一部分，它依然能够 被用于暗示着觉得和实际意义。它通常是与权利，雅致，精美，和深层联络在一起。听说在招聘面试时穿灰黑色服饰能够 主要表现出求职者是一个有能量的个人，网址也是一样的大道理。
Although black is it right? Wheel part, it can still be used to suggest the feeling and meaning. It is often associated with power, elegant, refined, and depth together. Said in the interview wearing black clothing can show the applicant is a powerful individuals, the website is the same.

灰黑色还可以被当作是负面信息的，因为它与身亡，神密和不明联络在一起。它是忧伤、哀悼和可悲的色调，因而在应用时务必聪明挑选。
Black can also be viewed as a negative, because it is associated with death, mysterious and unknown together. This is sad, mourning and the colour of mourning, so when in use must be a wise choice.

乳白色White

乳白色，也不是色轮的一部分，代表纯真和纯真。它还传递着整洁和安全性。
White, also not part of the color wheel, a symbol of purity and innocence. It also conveys a clean and safe.

反过来，乳白色还能够被觉得是严寒和漫长的代表，意味着着冬季的严苛和痛楚的特性。
On the contrary, white can also be considered cold and distant symbol, representing the winter's harsh and bitter qualities.

七、大企业的网址中色调应用的事例
Large company sites in color application examples

大家讨论一下一些大企业的网址，来了解她们是怎么应用色调的，及其这些色调针对她们的客户而言代表着哪些。
We will have a look some big company's Web site, to know how they use color, and that color for their users means what.

NIKENike

NIKE经常升级她们的网址，但一般還是灰黑色和深灰色的色彩，它一般是暗。灰黑色显示信息着她们商品中的能量，交给大伙儿她们向喜欢运动的消费者售卖名优产品的印像。
Nike often updated their website, but is usually black and grey tones, it is usually dark. Black display their products in the power, for everyone to love their movement of customers to sell quality products impression.

美国白宫The White House

美国白宫的网址主要是乳白色和浅灰，再再加上一些深蓝色和鲜红色作注重色。乳白色代表着期待和随意，显露出来安全和纯真的使用价值。红色和蓝色自然是英国的意味着色，红色代表着激情和动能，深蓝色则意味着着平稳与友谊。
The White House website is mainly white and light gray, plus some blue and red as an accent color. White is a symbol of hope and freedom, showing peace and pure value. Red and blue are of course the United States representative color, red represents passion and energy, blue represents peace and stability.

amazonAmazon

amazon的网址大多数是乳白色的，乳白色拥有 最好的饱和度和易读性。它还显露出来干净整洁性，让客户能随意地访问网址。以橘色和深蓝色的注重色则让客户能觉得稳定、激动，也让她们期待寻找最令人满意的购置。
Amazon's site is mostly white, white has the best contrast and readability. It also reveals the clean, so that users can freely browse website. In order to orange and blue accent color allows users to feel safe, excited, also make they expect to find the most satisfied with the purchase.

Verizon企业Verizon company

鲜红色是Verizon的企业品牌主色，也是围绕全部网址的色调。鲜红色有利于刺激性客户的体液调节，展现出一个售卖令人激动和迅速升级的商品的企业形象。白背景的应用与amazon相近，根据一个干净整洁井然有序的页面来协助客户阅读文章这一网址。
Red is the main color of Verizon brand, but also throughout the web colors. Red helps stimulate the excitement of users, showing a sale of exciting and rapid updating of product image of the company. White background with a similar application, through a neat and orderly interface to help users to read this site.

百思买Best buy

百思买的网址的色彩是暗蓝色，显露出来她们在电子城中的平稳和整体实力。消费者在百思买上的很多购置促使她们必须归属感与平静感。淡黄色释放的开心氛围让她们在购置时觉得到激动与趣味性。
Best buy the website color is dark blue, showing them in electronic market stability and strength. Best buy customers in the procurement of a large number of makes them need a sense of security and a sense of security. Yellow with happy atmosphere in their purchase feel the excitement and fun.

嘉信理财Schwab

嘉信理财是一家投资管理公司，不在平稳的市场环境下她们必须让顾客在她们的网址上感受到平静。她们应用温和的暗蓝色调过来完成这一点，并创建起一种宁静、祥合的氛围。中性化的深棕色则是另一种协助融洽偏执的客户体会的公司颜色。橘色做为注重色，能让客户在买卖股票时造成激动感，另外也为网址产生了满足感。
Schwab is an investment company, in an unstable market environment they need to make consumers on their website a sense of peace and. They use a soft blue hue to realize this point, and establish a calm, peaceful atmosphere. Neutral Brown is another help coordinate the extreme users feel enterprise color. Orange as an accent color, can allow users to buy stocks to generate excitement, but also for the site brings happiness.

道奇Dodge

道奇的网址大多数是暗色调，能让网址上的照片突显出去。她们应用一种艳丽的鲜红色做为注重色。灰黑色给网址产生运动感，在一种精美与刚健的气氛下展现她们的商品。灰黑色是一种非常好的色调，它能使商品看上去宝贵、有使用价值。鲜红色则表述出热情和激动，是期待能让顾客觉得她们是以一个非常值得信赖、品质有确保的企业选购到的车子。
Dodge's site is mostly black, can let the pictures on the website highlights. They use a bright red as an accent color. Black site to bring power, in a delicate and masculine atmosphere to showcase their products. Black is a good color, it can make the product look, precious valuable. Red expression of passion and excitement, is the hope can let consumer believe they are from a trusted, quality of security companies to purchase vehicles.

全食食品有限公司
Whole foods company

全食食品类企业品牌的主色和她们的网址色彩一样，是翠绿色。全食食品类以较高的价钱出售身心健康的有机产品。网页制作中的翠绿色非常好的展现了她们所珍惜的身心健康与纯粹的定义，及其她们亲近自然的商品。她们也用了很配翠绿色的浅黄色做为注重色，为网址增加了挑战性。
Whole foods brand's main color and their website color is green. Whole foods at higher prices to sell healthy organic food. Webpage design in green is a great example of what they cherish health and pure concept, as well as their close to natural products. They also used a very pale yellow with green as an accent color, as the website adds interest.

八、色调在网址中的应用(Color in Web Application)

不用说明性的文本，色调就能授予网址以实际意义。不管你是不是准备为她们再加上某种程度，色调自身就会有很多特殊的印像。客户网页浏览时，色调协助迁移客户的视野，引导客户如何去访问一个网页页面。在很多公司的网址中能够 看得出，色调表述了感情和价值观念，向客户展现着她们的企业是如何的、她们所出售的商品是如何的。
Does not need the descriptive text, color can give meaning to website. Whether you intend for their plus a certain meaning, the color itself has many particular impression. Users browsing webpage, color helps to transfer the user's line of sight, and guide the users how to navigate to a page. In many business web site can be seen, the color expression of feelings and values, to show the user what is their company, they sell products is how.

细心选择补眉能给你能够更好地应用色调，一旦选中后你要想表述的实际意义也就显示信息出来。
Careful selection of complementary color can make you a better use of color, once selected when you want to express meaning also appears.

匹配色的应用能更改一个网站的实际意义。给予温和的深蓝色为色彩的、表述出宁静网址加上光亮的橘色，就能让它变为令人大量感受到激动和趣味性的网址。
Match colors used to change the meaning of a website. Give a soft blue hue, expressed peace site with bright orange, make people feel more exciting and interesting sites.

或许你的顾客觉得你所设计方案的网址深灰过多、太过严肃认真，再加上温和的深蓝色能给你的网址有宁静、平静的主旋律。
Maybe your customer that you design websites dark grey too much, too serious, with soft blue can make your site has a calm, peaceful tone.

九、与颜色应用有关的資源(With the use of color related resources)

很多网址探讨过美学基础和设计方案中的颜色应用。能够 应用下列这种有效的資源来找寻色彩的搭配和给你的网站设计引入大量的实际意义。
Many websites about color theory and color in the design of the use of. Can use the following these useful resources to find color matching and for your web site de signed to inject more significance.
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