今日大家只讲一个网站制作方面，不讲运营方面。究竟必须哪几方工作人员的相互配合大家才可以作出一个出色的网址呢？最先给大伙儿界定一下出色的网址，第一是能合乎百度搜索引擎优化的。第二是能让客户心旷神怡的。第三是能产生买卖的。针对中小型企业网址而言能保证这三点足能够 说成一个出色的网址了，像这种网址大家一般管它叫营销网站。
Today we speak only a web site production level, management level and does not speak the. What need to cooperate with which people can we make a good website? Firstly, to define outstanding website, the first is to conform to the search engine optimization. The second is to allow the user to pleasing. Third is to bring the transaction. For small and medium-sized enterprises website can do this three foot can be said to be an excellent web site, like this kind of site we usually call it marketing website.
 
实际上我感觉许多老总包含许多建站公司都不太搞清楚什么是营销网站和企业网站。营销网站是能产生买卖的，而企业网站是展现文化艺术的。例如你去看看想到，美的，华为公司的网址，规范的一屏半，这类网址不担负市场销售的每日任务，仅仅展现一些公司文化，公布一些公司新闻或是新品发布，这种作用大家管它叫公司官网。
In fact, I feel many bosses including many site didn't understand what is marketing website and the enterprise website. Marketing type website can bring about trading, enterprise website is the display of culture. For example, you look at Lenovo, Haier, Huawei website, a screen semi standard, this site does not bear the sales task, just show some of the enterprise culture, the release of some enterprise news or new listing, these functions we call it enterprise official website.

自然大家必须做的是能赚钱的，能造成买卖的，能一看就能让客户动心的营销网站。大家最先要界定清晰什么叫营销网站大家才知道要什么工作人员参加制做。最先要高大上高档次，因此美工设计是务必的，但做为这一网址的作业者SEOer你务必要立在营销推广的视角上考虑到这种难题。你是必须融洽这全部的人的，因此SEO网址优化工作人员务必要有产品运营的逻辑思维哈。
Of course we need to do is to make money, can produce trade, can can see marketing website allows users to Heartbeat. We first have to define clearly what is the marketing type site we know what the personnel involved in the production of. First of all to high-end atmospheric grade, so art is a must, but the operator SEOer as the site you have to stand to consider these issues in the marketing point of view. You need to coordinate all the people, so the SEO website optimization personnel must have a product manager thought ha.
营销网站实际上并不是在营销推广性上，只是在要求上。要求才算是刚度的，而营销推广仅仅画龙点睛的物品。你先要科学研究你的商品，科学研究你的客户，你的竞争者，你的领域。一般SEO工作人员难以有这一本领，一般在线客服懂顾客，商品创作者懂商品，老总懂领域和竞争者，包含也懂商品和顾客。一般老总都没空或是時间少，一些难题只有问业务流程（在线客服）或是商品的创作者。
Marketing type site is not in marketing, but in demand. Demand is rigid, but the marketing is just the icing on the cake. You need to study your product, your customers, your competitors, your industry. General SEO staff is very difficult to have the ability to understand the general customers, customer service, product makers understand the product, the boss know the industry and competitors, including also understand the product and customer. The boss had no time or less time, some of the problems can only ask the business (service) or product maker.

随后依据这一商品的要求的关键度从上而下的开展排版设计，因此SEOer一定要会画手稿。如果你获得了产品知识及其客户满意度的情况下你也就画手稿开展合理布局，随后交到美工设计，美工设计做了以后便是程序猿的事了，最少百度搜索百度站长工具里这些确立说到的要素不可以罚分，编码要精减，开启速率要快，能缩小的最好是缩小，网页页面太长就选用廷时载入这些这种关键点必须跟网站制作者说清晰，由于许多建立网站的人都不明白SEO，自然假如碰到一个很懂SEO的人那你就能够 省许多唾液了。
Then according to the important degree from the demand of this product of the layout, so the SEOer must be able to sketch. When you get the product knowledge and customer demand you sketch layout, and then to the designer, programmer art is finished, at least Baidu Webmaster Platform who clearly says factors can not be penalized, the code to streamline, open speed fast, the best compression to compression, the page is too long delay loading and so on these details to web producers say clearly, because a lot of people do not understand SEO, of course, if there is a SEO understand that you can save a lot of slobber.
 

这种事儿都做了以后一般便是你与你老总相互健全网址的关键点，一般我发现了老总全是很懂营销推广的，并且它除开SEO以外美工设计和编码室内空间以外，它懂全部的物品。只有一个懂商品，懂顾客，懂竞争者的，懂领域的优秀人才能作出一个出色的网址。乃至能够 作出一个在同行业中最出色的网址出去。
After these things are done in general is that you and your boss to improve the details of the website, I found that the boss is very understand marketing, but in addition to the SEO art and code space, it understands all things. There is only one understand product, understand the customer, understand competitors, understand industry man can make a good website. We can even make a most excellent peers in the site out of.

这一点我还在如今这个企业感受尤其刻骨铭心，大家老总对这方面很高度重视。在一开始建立网站的情况下大家想参照一下同行业的，竟然没发觉一个看的上眼的。之后就在设计风格和美工设计层面参照了一下其它行业大家见到比较好的网站。之后的排版设计和创意文案包含营销推广性的题目全是大家老总亲身想出去的。这一网址历经一个月也没有做出去，自然期内也由于老总忙耽搁了些時间。但这一网址确实就是这个领域里无论是美工设计還是营销推广生理需求相信全是做的最好是的。
I'm now in this company feel particularly impressed, we attach great importance to the boss. At the beginning of the site we wish to refer to peer, didn't find a look at the. Later on in the style of art and reference to the other industries we see good website. Later, layout and copy including marketing title we are the boss personally think out. The site lasted one month did not come out, of course, because the boss is busy during the delay time. But this site is really this industry whether it is art or marketing demand I believe are the best.

自然这一切都是根据大家客观的分辨，销售市场和客户的要求是持续变的。中后期大家手上拥有数据信息以后，由于大家不仅做SEO，也做竟价的。手上拥有数据信息以后大家还会继续持续开展改进，例如根据热力地图，根据客户的访问运动轨迹来不断完善大家的网址。这又说到网址运营来到，在这儿说那么一嘴是想告知大伙儿网址是必须开拓创新的，而不是我看到许多网址一做出去就是这个模样，自此几乎就没更改过，我也不知道那样的网址哪来竞争能力。
Of course, all of this is our rational judgments based on, the demand of the market and users are constantly changing. Then we have the data, because we not only do SEO, do the bidding. Armed with the data we will continue to improve, such as through the heat map, the user browsing path to continuously improve our website. When it comes to the website operation, here say a mouth to let you website is the need of advancing with the times, not I see many websites do it is like this, and never changed, I really do not know such a site where competitiveness.

最终小结一下一个出色的网址必须哪些人的相互配合：
Finally with an excellent website needs what people:

第一是美工设计，最好有设计创意的美工设计，那样你能防止许多脑细胞死亡去帮它找素材图片。
The first is the art, it is best to have the design thinking of art, so that you can avoid a lot of brain cell death to help it find material.

第二要寻找懂商品的人。
Second to find people who understand the product.

第三懂顾客的人，在线客服或是业务流程。第四懂竞争者和领域的人，一般这活仅有老总才可以做的到。
Third understand the customer, customer service or business. Fourth understand the competitors and the industry, generally the only boss can do to live.

第五，网站制作者，最好懂SEO的人。
Fifth, web producer, who is the best person SEO.

而SEOer便是必须去融洽这些人的人，这种物品你不用全懂，但你一定要能有分辨优劣的工作能力。这禁不住又要我想起SEO不易，简直操着CEO的心，拿着卖白菜的薪水，向SEOer献给。期待大伙儿看了本文以后对制做一个出色的网址有一个方位，而不是一股脑儿把网址创建这事全权负责交到网络科技公司。
And SEOer is needed to coordinate these people, these things you don't need to know all, but you must have the ability to judge. This can not help but let me think of SEO is not easy, it is a CEO heart, take selling Chinese cabbage wages, salute to SEOer. Hope everyone reading this article to make a good website there is a direction, not altogether builds the website that assigned to the network company.