公司网站建设的目地到底是啥？有些人说见到他人都做网站建设了，自身就也盲目跟风干了；有些人说建个网址放到个人名片上挺有情面的，看起来大气，有些人说北京市网站建设现在是必需因素，企业有专职人员承担就可以了，自身却不清楚目地。假如公司老板自身也不确立网站建设的目地，那么我肯定这一网址是发展趋势并不大的，一般来说，公司网站建设的目地有以下几个方面：
The purpose of the construction enterprise web site what is? Some people say that see others do website construction, you will also follow suit made; Some people say that build a website on the business card of a face, appear the style, some people said Beijing website construction is now required element, the company has the specialist is responsible to go, but he himself is not clear purpose. If the enterprise old total are not clear website construction purpose, that I affirmed that the site is not big development, generally speaking, the enterprise website construction purpose have the following:

1、有益于提高企业品牌形象
1, help to promote enterprise image

一般来说，公司创建自身的网址，不太可能立刻给公司产生新客户、新做生意，也不太可能立刻大幅提高公司销售业绩。公司网站建设的功效更类似公司在报刊 和电视上所做的宣传策划企业自身及知名品牌的广告宣传。不同点取决于公司网站建设容积更大，公司基本上能够 把一切想让顾客及群众了解的內容放进网址。除此之外，相对而言，公司网站建设的花费也比其他广告方式要低的多。
Generally speaking, the enterprise to build your own web site, is not likely to be immediately brings to the enterprise new customers and new business, are unlikely to significantly enhance immediately enterprise performance. Enterprise website construction more similar to the role of enterprise in newspapers and on television the promotion company itself and brand advertising. The difference is the enterprise website construction and larger capacity, the enterprise can almost put any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, enterprise website construction costs than other advertising method far lower.

2、使企业具备互联网沟通协调能力
2, the company has the network communication ability

在我国，大家对互联网技术通常有一定的误会。大家见过许多企业，将电子邮箱详细地址当做网站地址，并印在个人名片上。事实上，电子邮箱仅仅互联网中一个最常见，非常简单的作用之一。互联网真实的内函取决于其內容的多元性，基本上包罗万象。针对一个公司而言，其具备互联网沟通协调能力的标示是企业有着自身的单独网址，并非邮箱。
In China, people on the Internet are often have misunderstandings. We have seen a lot of the company, will E-mail address as a web site, and printed on the card. In fact, E-mail just Internet network in a most commonly used, one of the functions of the most simple. Internet network real meaning lies in the content of the richness, almost abandoned. As for an enterprise that, it has the network communication skills are the marks of the company has its own independent web site, rather than E-mail.

3、全方位详尽地详细介绍企业及企业商品
3 and comprehensive detailed introduction about company and the products of the company

企业网站建设的一个最基础的作用，运用SEO网址优化便是可以全方位、详尽地详细介绍企业及企业商品。实际上，企业能够 把一切想让大家了解的物品放进网站地址。
The company website construction, one of the most basic function, use SEO website optimization is to comprehensive and detailed introduction to the company and the products of the company. In fact, the company can put any want to let people know what into web site.

4、完成电商作用
4, realize electronic business functions

就在今天，您就可以在网址上为您的公司完成电商作用。您能够 在网址上公布：Ａ 最新的新闻信息发布系统：线上WEB公布企业新闻及各种各样行业动态、动态性、航次等；Ｂ 即时报价软件（如运送领域）：国际海运拼箱、国际海运散柜、空运报价、拖车报价、快递价格，线上订仓系统软件 （顾客订仓→订仓接受→订仓意见反馈）、货物跟踪查询网站；Ｃ 最新下载系统软件：包含协同管理、线上公布等；Ｄ 网上商城系统系统软件：能够 在网络上开个自身的店铺；Ｅ 顾客留言板留言、在线调研、招聘管理系统、邮件归档、BBS社区论坛等。
Just now, you can on the web site for your enterprise to realize e-commerce function. You can in website: A real-time news release system: online WEB publishing company news and all kinds of industry news, dynamic, and shipping date, etc.; B real-time quote system (such as the transportation industry) : shipping container shipping bulk, air, quotation, trailer quotation, express offer, online booking system (customers booking-booking booking and receive feedback), cargo tracking inquires the system; C online download system: including online management, online by; D electronic mall system: can be on the net of having his own stores; E client messa ge board, online survey, recruitment system, mail list, BBS BBS, etc.

5、与顾客维持紧密联系
5, keep a close contact with customers

在国外，每每大家想要知道某公司有哪些新品，新服务项目，或旧商品和服务项目有哪些转变，UEO营销推广型网站建设乃至仅仅想要知道该企业有什么新闻，她们便会下意识地进到该企业的网址。中国企业与顾客中间如今临时还不习惯这类联系电话，而中国公司的网站内容一般也隔长时间才升级一次。但伴随着愈来愈多的企业在网上发布商品和信息内容，这类状况可能产生显著转变。
In the United States, when people want to know what a company of new products, new services, or old products and services have what change, UEO marketing type website construction and even just want to know the company what news, they will enter the company's usual website. China between the company and its clients are currently still not used to this kind of contact, but Chinese enterprise web site content general also a long time to update every one. But as more and more companies in the online publication products and information, the situation will change greatly.

6、与潜在用户创建商业服务联络
6, and potential customers to establish a business relationship

它是公司网站建设最重要的作用之一，如今世界各地大的供应商全是关键运用互联网来找寻新的商品和新的经销商，由于那样做花费最少，高效率最大。这更是国际性商业服务上行驶的作法，并且被实践经验是十分合理的。
This is the most important site construction enterprise one of the functions of, now the countries all over the world are big buyers, mainly using Internet to look for new products and new suppliers, as do the lowest cost, efficiency is the highest. This is what the international commercial practice practices, and been proved to be very effective.

7、减少通讯花费
7, to reduce the communication costs

针对许多公司而言，每一年的通讯花费尤其是牵涉到进出口贸易的通讯花费，是一笔巨大的花费。运用企业官网所出示的好几个邮箱，能够 合理地减少通讯花费，它是企业官网的一个很具体的益处 。
For many enterprises for, the communication fee every year especially related to the import and export of communication costs, is a huge cost. Use company web site provides more than the E-mail address, can effectively reduce the communication cost, it is the enterprise web site a practical benefits.

8、运用网址立即获得顾客的意见反馈信息内容
8, using a web to be customer feedback

顾客一般是不容易积极地为企业意见反馈信息内容的。如企业在网站设计时，添加专业用以顾客与企业联络的电子邮箱和excel表，因为应用极为便捷，相对而言，一般顾客還是较为善于应用这类方法与企业开展联络。因而，企业能够 获得很多的顾客意见与建议。
The customer is generally not positive feedback information to the company. If the company to web design, specially for the customer and company to contact email and electronic form, because use extremely convenient, relatively speaking, general customer is ready to use this way to contact with the company. Therefore, the company can get a lot of customer comments and Suggestions.

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