企业官网如今早已变成互联网技术的中坚力量，终究公司相对性于本人来讲，不管从整体实力和资金必须远远地超出本人，一旦企业官网使力经营，其知名度是不容小觑的，但是企业官网终究不久从传统式的展现服务平台衔接到以经营主导的销售平台，中间的差别還是非常大的，因此许多公司在经营层面出現各式各样的难题，尤其是在SEO优化层面，通常变成牵制企业官网发展趋势的短板，那麼怎样才可以搞好企业官网的UEO优化基本建设呢?　　
Enterprise web site has now become the main force of the Internet, after all enterprise relative to the individual character, no matter from strength and financial capacity are much more personal, once the enterprise website with the power operation, its influence is not negligible, but the enterprise website after all just from traditional display platform in operation of the transition to give priority to marketing platform, the difference between is very big still, so many enterprise in the operation of a wide variety of problems, especially in SEO optimization, often becomes the bottleneck of restricting enterprise web development, so how to do well the UEO optimization construction enterprise web site?

一：网页布局兼具SEO优化和美观大方(The web site layout optimization and beautiful both SEO)

许多企业官网特别喜爱把网址穿着打扮的婀娜多姿，很多应用flash，java微信小程序这些，这种技术性，如今早已变成边沿的网站开发，看上去可以提高网址的美观大方性，但事实上却变成网址SEO优化的短板，事实上网址美观大方关键便是简洁，环境整洁，绚丽多彩的界面是帮不上哪些忙的，为了更好地提高网址SEO优化实际效果，应当搞好百度关键词的遍布，合理布局要有效标准，此外网址上应当多应用文本，那样更非常容易被百度搜索引擎爬取!仅有那样才可以变成一个基础达标的企业官网!
Many company website especially love to dress up the web site of the beautifully dressed, a large number of applying flash and Java small program and so on, these technologies, has now become the edge website technology, look can enhance the beautiful sex of website, but actually it is to become a site the bottleneck of SEO optimization, and in fact the main web site is beautiful and simple, clean and neat, gorgeous screen is won't be of much help, in order to improve website optimization effect SEO, should be prepared to web site keywords, the distribution of layout to reasonable norm, another web site should use more words, so that it can easily be search engine grab! The only way to become a basic qualified enterprise website!

二：企业官网三要素的挑选(The choice of the three key elements of the enterprise website)

搞好网址题目，关键字和叙述这三个因素，关键分为2个层面来做，一个是主页，一个是频道页，针对主页来讲，一般应用企业名字做为网站制作的题目，看上去没什么难题，但是那样毫无疑问会变小了企业官网的检索范畴，因此更强的方式便是将网址的关键字，长尾词和企业名字放到一起，做为网址的题目，那样就可以提升检索范畴的另外，还可以让客户更加精确的寻找网址，自然针对关键字和叙述这两个层面，大部分和题目相近，一定要抓住关键层面，充分发挥长尾词优点!
Make your web site's title, keywords and describe the three elements, mainly divided into two aspects, one is the home page, is a column page, for home page is concerned, often use enterprise name as the title of the production site, did not appear to have what problem, but it will no doubt be narrowed the scope of the enterprise web site search, so better way is to the site keywords, long tail keywords and enterprise name put together, as the title of the website, this increases the search range at the same time, still can let users more accurate find web site, of course, for keywords and describe the two aspects, and basically and title similar, we must focus on major aspects, play long tail keywords advantage!

而针对网址频道页的题目，关键字和叙述的设置，自然也必须遵照一定的标准，例如一个频道便是一个关键字，有关的內容便是紧紧围绕这一关键字来做，最好频道题目是首页标题的扩展，干万不能够是一样，针对叙述和关键字也是一样!
And for the title of the page web site columns, keywords and description of the set, of course, also need to follow some rules, such as a column is a key words, related to the content that surrounding the keywords to do, it's best to columns of the title of the page title is expanding, must not to is, to describe and key words is the same!

三：关键字的遍布和相对密度(The distribution of keywords and density)

针对企业官网来讲，实际上关键字的相对密度是非常容易就可以操纵在有效的范畴内，例如2%到8%中间，由于在牵涉到企业业务推广方案的情况下，非常容易就可以操纵关键字，但是如果不留意操纵，那就是难以完成有效的关键词搜索量的!一般关键词搜索量比较严重较稀，或是关键词搜索量比较严重堆积全是不利网址优化的!
For the enterprise website is concerned, in fact the density of key words is easily able to control in the reasonab le scope, for example, 2% to 8% between, because when it comes to the company business presentation, it is easy to control key words, but if you don't pay attention to control, it is difficult to realize reasonable keyword density of! Usually keyword density serious thin, or keyword density is not serious to stack the optimized your site!

四：企业官网最终优化攻略大全(The enterprise website ultimate optimization strategy)

实际上上边三个层面是给接下去的SEO优化工作中开展的埋下伏笔，搞好上边三个层面也是企业官网优化的基本，接下去就需要剖析一下企业官网的优化方法!实际上针对企业官网优化方法来讲，事实上是重剑无锋，大巧若拙!
In fact it is to give the next three aspects of the optimization SEO matting, well above three aspects are the foundation of the enterprise web site optimization, then analyze the enterprise website optimization technique! Actually to enterprise web site optimization technique is concerned, is actually heavy jian with no edge, pride apes humility.

其一便是建立网站外部链接，在SEO优化领域，有一个至理名言便是内容为主，外部链接为帝，可伴随着百度搜索引擎优化算法的持续调节，如今的外部链接不仅规定具有高品质，并且也要具有多样化，因此如今发外链的难度系数早已愈来愈高，但是企业官网要是将网站外包给技术专业的网站建设企业，运用建站公司的区位优势，還是可以非常好的搞好企业官网的外部链接工作中的!
One is to do the website chain of SEO optimization industry, a famous is content for the king, and the chain for huang, may along with search engine algorithm constantly adjust, now of the chain requires more than a high quality, but also to have diversity, so now do the difficulty of the chain has been more and more high, but the enterprise website as long as the website will outsource to the professional website construction company, using the site of the company resources advantage, still can very good good enterprise web site outside of work of the chain!

其二便是搞好网站内容不断的升级，它是网址优化的压根，企业官网最非常容易不成功的地区就取决于网址的內容基本建设，有的网站内容长期不升级，就算把前边三个保证完美，那针对网址优化也起不上分毫的功效，由此可见网站内容基本建设的必要性，自然在网站内容基本建设的情况下，一定要遵照周期性标准，干万不能够三天打鱼三天打鱼!不然也不会具有非常好的SEO优化实际效果!
The second is to do well website content continuous updates, this is the root of the web site optimization, enterprise web site where the most prone to failure is that the content on the website construction, some web site content perennial not update, even if the previous three do acme, the optimization for the website also played less than any role, visible website construction importance, of course in the website construction of time, must follow the regularity principle, must not able to three days fishing nets are spread two days! Otherwise wouldn't have very good SEO optimization effect!
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