业界有句行语，要做事实，就做领域站。领域站一般来说，其总流量较为难做，绝大多数多应用SEO在做总流量，可是要是是真正的IP，每一个IP都是会参生较为大的使用价值，有一个数据信息可以说 明难题，娱乐站10个IP才可以等同于领域站的1IP。实际上现阶段中国绝大部分的B2B领域站，日IP都会2000上下，总流量虽低，但那样的领域站基础都会盈利，假若是2000IP的娱乐站，其使用价值基本上沒有，更算不上盈利了。
The industry has a jargon, seeking to do, do it industry stand. Industry stand in general, the more difficult the flow, but as long as is true IP, each IP will be born and bigger value, a data can say the problem, entertainment stand 10 IP can stand 1 IP is equivalent to the industry. In fact at present domestic most B2B industry station, day IP is about 2000, flow is low, but the industry stand in basic profit, if is 2000 IP entertainment stand, and its value almost no, much less profitable.

那麼如何去运做一个取得成功的领域站呢？大家应当留意以下几个方面：
So how to luck be a successful industry stand? We should pay attention to the following:

（1）选准一个好的领域。怎样选择呢？应当遵照下列好多个标准：1）行业内公司广告宣传多2）领域内相关网站很少，即便多，可是现阶段前三甲布局依然沒有产生
Get a good industry. How to choose? Should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the top still not formed before the pattern

（2）网站域名。假如你手里有一个好的网站域名，那麼祝贺你了，你早已成功了一半，能够 表明的是，这一网站域名便是你的竞争优势。我有个朋友欲意进到副食品领域， 想为此在网络界大有作为，因此甘愿花销重金选购了拼音网站域名： 副食品，顺口，又好记忆，营销推广起來非常简单，因此不上大半年内，早已保证副食品领域的第三名了。类外大伙儿也要留意的是，你挑选的网站域名目标消费群体的学历，还以 酒厂为例子，假如你做红酒有关的进出口贸易业务流程得话，英语单词米应当比拼音米要来得话，比如说 就比 好些，你想一想啊，外国人更了解的是啥啊，是英语单词,倘若做内贸得话我也觉得后面一种较为合适。
Domain name. If you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. I have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... You must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if I think the latter is more suitable for.

（3）网站设计设计风格/艺术创意. 设计风格(style)是抽象性的UEO。就是指网站的总体品牌形象给访问者的综合性体会。总体品牌形象包含网站的版块合理布局，颜色，字体样式，访问方法等…。如：大家感觉迪士尼是栩栩如生 开朗的而IBM则是技术专业严肃认真的。每一个网站都是会给大家留有的不一样体会。这儿大家必须保证的是依据网址的精准定位作出网址独有的设计风格。除此大家还必须在设计风格同一 上必须掌握一下，实际上这一设计风格的统一和传统式的包装印刷出版发行没有什么差别。你网页页面上全部的图象、文本，包含像背景色、区别线、字体样式、题目、诠释哪些的，必须统 一设计风格，围绕整站。这样子客户看上去舒适、畅顺，会对你的网址留有一个“很技术专业”的印像。而公司网站设计师通常就欠缺这一点，沒有全局性含意。
Website style/creative. Style (style) is abstract. Refers to the whole image of the site to the visitor's comprehensive experience. The overall image including site page layout, color, type, browsing way, etc... . Such as: we think Disney is lively and IBM is professional serious. Every web site will give people leaving different feeling. Here we need to do is make the positioning of the website according to the website of the unique style. In addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. Your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. This way the user looks comfortable, smooth, will be on your site leave a "very professional" impression. And enterprise web designers often lack of this, no global meaning.

（4）网址LOGO. Logo说白了便是网站的标志logo，logo最重要的便是用图形界面的方法传送网址的精准定位和经营管理理念、另外有利于大家鉴别。网址logo的设计过程中一般有 下列三种构思：1.立即以网站网址做为logo。2.依据网址出示的商品/服务项目特性进行logo设计方案。3.以传送网址营运商的经营管理理念为特点。
Website LOGO. The LOGO, as the name implies, is the sign of site design, LOGO and the most important is to graphically transfer website localization and management concept, and at the same time for people to recognize. Web site in the process of logo design generally have the following three kind of thought: 1. Directly on the website urls as logo. 2. According to the web site provides a product/service features on the logo design. 3. The website operators with the transfer of the management idea for the characteristic.

（5）视觉效果步骤。大家在阅读文章某类信息内容时，视觉效果总有一种当然的流动性习惯性，先看啥，后看啥，再看啥。在社会心理学的研究表明，一般的访问习惯性是以上到 下、从左往右，在一个平面图上，上康佳稳而压抑感。一样，平面图的左松右稳。因此平面图的视觉效果知名度上边强过正下方，左边强过右边。那样平面图的上端与立上端被称作 “最好视角”，也就是最甄选的地区。在网页制作中一些突显或强烈推荐的信息内容一般都放到这一部位。自然这类视觉效果步骤仅仅一种觉得并不是一种固定不动的公式计算，要是合乎人 们的心理状态次序和并列结构，就可以更加灵便地应用，在网页制作中，灵便而有效地应用立即危害到传达信息的精确与实效性。
Visual process. People in the reading some information, visual always have a natural flow habit, first look at what, after watching what, what to see. In the research of psychology shows that general browsing habits from top to bottom, from left to right, in a plane, the panasonic stability and depressed. Also, the plane right frinking pj stability. So in the plane of the visual impact than above below, left rather than on the right. So the upper part of the plane and is known as the "best horizon", also is the most preferred place. In web design some prominent or recommended information in these positions are usually. Of course this visual process is a kind of feeling is not a fixed formula, want to accord with the people of the psychological sequence and logical sequence, can more flexibly in web design, flexible and reasonable use of conveying information directly affect the accuracy and effectiveness.

（6）网站配色。1.用一种颜色。这儿就是指先选中一种颜色，随后调节清晰度或是对比度，(说得通俗化些便是将颜色变浅或者加重)，造成新的颜色，用以网页页面。那样的网页页面看上去颜色统一，有质感。
Website match colors. 1. With a color. This refers to the selected a kind of color first, and then set the transparency or saturation, (say some is popular color becomes weak or deepen), create new colors, used in web pages. This page looks colour united, have administrative levels feeling.

2.用二种颜色。先选中一种颜色，随后挑选它的邻近色(在Photoshop里按ctrl shift I)再开展细微的调节。全部网页页面颜色丰富多彩但不用稍。
With two kinds of colour. First selected a colour, and then select it contrast color (in Photoshop in press CTRL shift I) to a tiny adjustment. The entire page color is rich but not take a little.

3.用一个色调。简易的说便是用一个觉得的颜色，比如淡蓝色，浅黄，浅绿色；或是姜黄色，土灰，土蓝。也就是在同一色调里边选用不一样的色调使网页页面提升颜色，而又不用，色彩统一。这类颜色方式在网站设计种更为常见。
With a color is. Simple said is to use a sense of color, such as light blue, yellow, green, Or taupe, the ash, the blue. It is in the same color fastens with different color, make the inside pages increase color, and not spend, tonal and unity. This kind of color matching method in the web design most commonly used.

4.深灰色在网页制作中又称之为“全能色”，其特性是能够 和一切色彩搭配，在应用时掌握量防止网页页面变灰。在网页配色中，尽可能操纵在三种颜色之内，以防止网页页面花、乱、沒有基本色的呈现。情况和上文的比照尽可能要大，(肯定不能用纹路繁杂的图案设计作情况)，便于突显关键文本內容、也使客户在访问信息内容的情况下不容易感觉累。
Gray in web design, also known as "universal color", its features and any color collocation, when use of web gray grasp to avoid. In the web page color matching, try to control in the three kinds of colour within, to avoid a web page, disorderly and no flowers the manifestation of the color. Background and above the contrast of the big as far as possible, (never use decorative pattern for the design of heavy and complicated background) to highlight the main text content, also in the user sees the information time won't feel tired.

实际上，做一个取得成功的行业门户网站远远不止这种，之上也仅仅自己浅见。类外大家还应当留意的是不必出現空连接、死链；照片要注释；网址导航要清楚。
In fact, to make a successful industry web site is far more than these, I also just above shallow view. The class, we should also be aware of is don't appear empty link, link to death; Pictures to comments; Web site navigation to clear.
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