网址优化者也便是大家常说的SEOER。做为SEOER不一定要会制作网页，明白很深的设计方案技术性，可是SEOER必需的要营业执照下列的十大能力素质。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.

一、了解网页源代码(Familiar with web page code)

百度搜索引擎搜索引擎蜘蛛是立即爬取网页源代码来获得信息的，因此你需要有一双和百度搜索引擎一样的双眼，能清晰的鉴别网页页面html编码(尤其是Title、Meta、Header、Body、Text、Alt、Tag)、CSS编码，了解JS、架构的应用，把握W3C标准。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.

二、了解网站结构(Familiar with the website structure)

它是看上去很繁杂并且很必须時间，包含域名、网络服务器(或室内空间)、网页页面技术性、网站建设、网址作用、软件开发和数据库查询，但大家并不一定很熟练，但最少要对Apache/IIS网络服务器有充足的掌握，了解怎样静态数据化，怎样对百度搜索引擎bot开展检测。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.

三、优良的語言组织协调能力(Good language ability of organization)

它是如今SEO界广泛认为最重要的要素之一。外链发布的方式许多：递交付钱与完全免费文件目录网址(如：Yahoo Directory;DMOZ)、链接交换、付钱连接这些。无论你的网址是锁住百度搜索或者Google，外链发布全是尤为重要的。那麼在这种全过程中你能应用许多的語言，许多文件目录全是人力百度收录的，许多交换友链全是要用文本来机构与互换者沟通交流的，假如你的語言机构得很怪怪的，那麼取得成功的概率当让变小。再聊网页页面內容加强(Content Mapping)，将网站内容与相匹配的关键词做最适当的结合(如长尾关键字的应用)是十分关键的流程，那麼这一“最适当的结合”和語言组织协调能力是紧密联系的。另外，编写出色的推广软文，也必须优良的語言组织协调能力，那样写出去的推广软文才可以获得大量更高品质的外部链接。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking baidu or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.

四、心理学与水利学(Social psychology and engineering)

心理学能够 范畴到检索社会心理学，在挑选关键字的情况下，在应用搜索指数等专用工具的另外， 应当考虑到关键词的难度系数(Keyword Difficulty)、关键词特性(总流量与转化率关联)、到寻找心理研究都是有。例如，当客户在检索“策划方案”的情况下，她们并并不是很含糊的去检索策划方案这三个字，可能是“要怎么写广告策划书”等，因此掌握检索群体的检索习惯性和检索心理状态是非常关键的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of baidu index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.

网络钓鱼关键反映在外链发布和UEO上，在与知名网站友情链接交换的情况下，必须对网址责任人做必需的掌握，收集相关资料，便于沟通交流后就可以促使一个外部链接。心理学与水利学另外服务项目于SEO和UEO，仅有二者合理地融合起來才算是真实的SEO，才可以提升客户粘度，在提升总流量的另外沉定总流量。
Social engineering mainl y outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.

五、数据统计分析测算与融合工作能力(Data analysis and integration of ability)

做SEO，一定会对网址有一个总体的剖析，就好似医师给患者就医一样，一直要仔细观察、剖析最后决策怎样拟订SEO计划方案，如何解决关键词排名降低、主页被降权惩罚、百度收录降低等难题。
Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.

我还在不久应用新浪围脖的情况下才自身领悟到一个客观事实：做SEO和网络推广务必会测算，会数据统计分析。在SEO实行前后左右都务必对网址数据信息有一个很细腻的剖析，包含：百度搜索引擎关键词比例、浏览量、搜索指数数、浏览量来源于、搜索指数中关键词数据信息、SEO每一个环节的检索转换率等。根据百度搜索引擎中关键词的转换率、均值等待时间等数据统计分析关键词是不是选择恰当，及其SEO后的成果。
I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, baidu keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.

六、实践活动与自主创新能力(Practice and innovation ability)

不断创新一种探寻，有很多工作经验与方式全是自身实践活动而成的，而实践活动的情况下持续保持着自主创新的精神实质，你一定会获得越来越多的具体方法。关键词长尾关键词是一个成长股，合理运用你也就会获得许多的总流量，例如一个营销策划的网址，tag页那样采用题目，一定会获得大量的总流量：“TAG-营销策划计划方案-策划方案”，假如在其中一个tag为“视频广告”，那样百度搜索引擎便会给它这种关键词的展现权：视频广告方案策划、电视机方案策划、电视机广告策划书。因而，这类长尾关键词的发掘就必须一定的自主创新。
Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.

七、整体规划与管理水平(Project planning and management ability)

网址SEO自身便是一个新项目，因此在做SEO以前就务必搞好整体规划，包含对成本效益的剖析，风险性的恰当评定、SEO实际效果预计等。在SEO计划方案一步步的执行的情况下，你也就必须对全部新项目有一个非常好的管理方法，包含连接管理方法、关键词管理方法、mate管理方法、自我管理等。
Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.

八、出色的展望观念(Good vision consciousness)

互联网技术是一个迅猛发展的领域，不仅是信息内容升级速率之快给你目不暇接，关键词的检索变化也是常常转变，因此大家SEOer必须有非常好的展望观念，可以预计一部分关键词在最少将来一周内的发展趋势。
The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.

九、快速的自学能力(Super fast learning ability)

干什么都必须持续的学习培训，上边全部这么多工作能力与专业技能全是通过学习而成的，仅有在尽量短的時间里学好新的专业知识与专业技能，才可以与检索百米赛跑，才不会在同行业中过时。
Do what all need to keep learning, above all so much capacity and skills you learn it through, only in the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.

十、强力的意志力与胆量(Super endurance and courage)

百度搜索引擎优化，在所难免会被百度搜索引擎带着走，有可能你对网址干了一个月的优化，排行不仅没提高，反过来后退了多页。因此大家必须可以承受严厉打击，有充足的意志力与胆量，必须有愈战愈勇的质量。出色的SEO工作人员是历经时光的磨炼而成的。
Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned.
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