公司网站制作该怎样方案策划？我觉得它是公司、企业在建立网站以前都考虑到的，做企业官网并不是闹着玩的，并不是随意弄个模版、弄个废弃物网络服务器、再抄一些在网上的內容，就完成了。在建立网站以前，公司要最先考虑到，为何建立网站？
The enterprise website this how to plan? I think this is the enterprise, the company doing the website before all considered, do enterprise web site is not matter, not just get a template, get a garbage server, and the content of the copy some online, is done. Doing web site, enterprise should first consider, why do web site?

一、建立网站的目地(Do a web site)

企业网站建设，只不过一下几类状况：
Enterprise do website, no more than the several ways:

1、塑造品牌形象（如同个人名片一样）
Set up image (like business card)

2、打造品牌，融合线下推广实体线相互宣传策划（关键還是以实体线主导）
Creating the brand, combined with offline entity common propaganda (mainly still mostly solid)

3、提升销售总额（即根据互联网方式，扩展业务流程方式，发掘互联网万里)
Improve sales (that is, through the network form and develop business channel, mining network miles)

4、电商（公司关键业务流程根据互联网开拓市场）
Electronic commerce (enterprise main business through the network business)

二、网站风格剖析(Website type analysis)

那麼大家各自剖析企业官网的这四种种类：
So we were analysis of enterprise web site four types:

（1） 塑造品牌形象型公司网站建设
Set up image type enterprise website construction

此类公司，对电商的观念不足或对网络依赖不强。最企业官网只是是为了更好地更强的塑造一下企业品牌形象，此类公司网站建设简易，无需太过 的 注重客户体验和搜索引擎，乃至几个月无需去跟新，建网站的目地能够 说成“盲目跟风”，不用花销过多的人力资源、物力资源去开展网站建设。
The enterprise, the electronic commerce network is not enough to rely on consciousness or is not strong. The enterprise web site just to better set up the enterprise image, and the enterprise website construction is simple, need not too much emphasis on the user experience and receive single-handedly index, or even months need not go to with new, the purpose of the site can be said to be "suit", do not need to spend too much manpower and material resources to web site construction.

（2） 打造品牌，融合线下推广实体线相互宣传策划行网站建设
Creating the brand, combined with offline entity common propaganda line website construction

此种类网址是公司对互联网有进一步的了解，在企业形象宣传和公司赢利层面对互联网拥有新的干预。此环节公司网站的制作更好像一个标志，塑造品牌形象，打造品牌的方式。这类企业官网一般页面设计的很美观大方和空气，可是网址总体客户体验无法深层次去掌握。作用也较为单一，客户体验层面有进一步的提高，可是依然处在探索环节，针对网址订单信息观念不强。关键還是根据网址和实体线相互的打造出公司的品牌形象，针对提升市场销售层面，此类网址还差的太远；另外对百度搜索引擎优化层面（seo）还不高度重视，现阶段在我国80%的企业官网全是这类种类。
This type of website is enterprise network with further knowledge, in the enterprise publicity and enterprise profit to network has a new step in. This stage enterprise website construction is more like a logo, set up the image and create the brand approach. This kind of enterprise web site of general interface design is beautiful and the atmosphere, but web site overall user experience failed to further to understand. Function also is more onefold, the user experience have the further promotion, but is still groping stage for the website no strong sense of order. Main or through the website and entity common makes the enterprise the image, to increase sales, the site also far short of the; At the same time to the search engine optimization (seo) still don't pay attention to, at present, China's 80% of the enterprise web sites are of this type.

（3） 提升销售总额种类公司网站建设。
Improve sales type enterprise website construction.

愈来愈多的企业和公司搞清楚来到互联网的能量，我们可以从百度搜索的竞价推广受欢迎层面能够 获得确立的回应。该类网址的规定稍高，在靠谱网站开发公司做得话，价钱一般在5000-10000元，设计方案一定要大气，美观大方，且客户体验一定要好，这才可以吸引住顾客提留，提升转换率。在seo优化层面做的时间还要足，对关键字的选择，客户类型的剖析，网址关键作用必须有优良的设计方案，能够 适度的开展百度搜索的竞价推广，该类公司网站建设早已系统化了，必须特殊的工作人员将对网址开展维护保养和营销推广，营销推广幅度非常大。
More and more enterprises and companies to understand the power of the web, we can from baidu's competitive ranking in hot can get clear answer. These websites requirements is a little bit higher, in regular nets built the company words, the price is in commonly 5000-10000 yuan, design must be generous, beautiful, and the user experience is close friends certainly, this ability to attract customers tiding ov er, to improve conversion rates. In making seo optimization kung fu also want foot, the key words of the selected, the customer types of analysis, the website main function is to have good design, can be appropriate for baidu's competitive rankings, such enterprise website construction has special, need certain personnel will perform site maintenance and the promotion, to popularize strength is very large.

（4） 电商（公司关键业务流程根据互联网开拓市场）
Electronic commerce (enterprise main business through the network business)

电商型企业，对互联网的资金投入幅度非常大，或是对互联网的依赖感很高一般为互联网服务化企业，电子商务平台（淘宝网、amazon、京东商城等）。做为一个电商网址，seo、竞价推广、优良的客户体验早已是该种类网址最基础的特点，也要有自身特点的服务项目商品，特点的营销渠道，特点的运营模式。该类网址资金投入人力资源、乏力非常大，风险性也大，必须有自身的精英团队开展运营。
The electronic commerce type company, to the network investment is very big, or to the network the dependence of the high for network service company general, business platform (taobao, amazon, jingdong, etc.). As a e-commerce sites, seo, competitive rankings, good user experience is the type of the most basic web site features, but also have their own characteristics of the service product, the characteristic of sales channels, the characteristic of the profit model. These websites into human, weakness is very big, the risk is big also, needs to have his team to conduct business.
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