二十一世纪是个网络时代。假如你是准备为公司创建一个商务网站，则更为要重视网站制作的VI设计。设计方案做为一个生产制造的阶段，为了更好地市场销售的目地却遭受各式各样的牵制，而产生一种多功能性的单纯性设计方案。因此，广告设计除开多功能性的目地外，如何使著作具有韵致的造型艺术趣味性，看起来至关重要。或许，广告设计不可以像纯造型艺术那般充分发挥，可是，广告设计也一样能够 在限定中表露真心，这也是室内设计师迫求的一个关键课题研究：根据各种各样方式方式，传递详细、精确的信息内容，另外考虑大家审美观的精神需求。要想以情感人。
21 century is the age of the Internet. If you are going to for enterprises to establish a commercial site, is much more should pay attention to the website design VI. Designed as a production of the link, to the purpose of sales, by all kinds of restriction, and the formation of a functional simple design. Therefore, plane design in addition to the purpose of functional sex outside, how to work with the art of meaningful interest, is particularly important. Perhaps, plane design can not like pure art that free play, however, plane design also can be in the restrictions to show your emotions, this also is stylist pursuit of a core subject: through various forms means, convey complete and accurate information, and at the same time satisfy people aesthetic spiritual needs. Want to by affection and moving.

网址的VI设计关键吗？要回应这个问题，就先得回应：网址的外型关键吗？一个网站的內容虽然关键，可是要是没有一个漂亮而吸引住的表面，就算拥有再好的內容，拥有再好的构造，坚信全部网址的访问实际效果也会受到非常大影响，访问者的阅读文章劲头也会大减。就相当于一个内函丰富多彩但却表面平凡的人在一个公共场合出現，是无法造成他人的留意的一样。大家称网络经济为注意力经济，怎样吸引住大家的专注力，除开內容是一个关键的要素外，外型也一样起着至关重要的功效。网址的外型十分关键，因而，网址的VI设计也十分关键。
Website design VI important? To answer this question, they first have to answer: the look of the site is important? A web site's content is important, but if no one good-looking and attract appearance, even if has again good content, have again good structure, believe that the site's browsing the effect also can sell at a discount greatly, the visitor's reading interest will also big minus. Equal one connotation is rich but appearance of mediocre man in a public place appear, is difficult to attract attention. People say the Internet economy for attention economy, how to attract the public attention, in addition to content is an important factors outside, appearance also plays a very important role. The look of the site is very important, therefore, the web site of the VI design is very important also.

如何才算是一个好的VI设计呢？一个好的视觉传达设计，最先要有一个好的视觉冲击。一个网站怎样才算作有一个好的视觉冲击？一个非常简单的辨别方式 是，看她三眼：第一眼，看是不是引人注意；第二眼，看是不是看不惯；第三眼，看是护眼。实际上，这三眼便是网址给你的第一觉得。第一觉得很重要，访问者可否接纳这一网址，非常大水平上，全看有无这类一见钟情的觉得。假如回答全是Yes，那麼，这一网址便是有一个非常好的视觉冲击了，坚信访问者也会耐着脾气去看了你全部网址的。
What is a good VI design? A good visual design, the first to have a good visual effect. A web site what is a have a good visual effect? One of the most simple discriminant method is to see her three eye: first, see if grab an eye; Two eyes, look to whether pleasing to the eye; The third eye, see is beautiful. In fact, the three eye is the first site to your feeling. The first feel important, visitors to the site can accept this web site, to a great extent, see have the feeling of this kind of love at first sight. If the answer is Yes, then, this site is to have a good visual effect, believe that your visitors will also resistance to sit to finish see throughout your website.

怎么才能有一个令人一见倾心的视觉冲击？最先需看全部网页页面的色调是不是融洽，干万不能给人晃眼的觉得；次之需看网页页面上的的文本是不是便于阅读文章，文本过细、色调较浅、网页页面过长或超过显示屏总宽，全是有悖网站设计的“艺术美学标准”；再度需看照片，图片太大、过多、太模糊不清都是会招来访问者的抵触；最终需看“动”与“静”是不是相互配合恰当，无度地乱用Flash、动态GIF、滚动图片等实际效果便会令人目不暇接，但萎靡不振，没什么发火的网页页面也会令人觉得枯燥。
How to have a lets a person see admire visual effect? First look at the whole page color is harmonious, do not give a person dazzling sense; Next on the web site to see whether is easy to read the text, the text is too thin, color too shallow, page is too long or beyond the screen width is contrary to web design "aesthetic principles"; To look at the picture again, the picture is too big and too much, too fuzzy gets to the visitor's antipathy; The last to see "move" and "static" whether cooperate proper, unstinting abuse Flash, animated gifs, scrolling marquee effects such as can let a person dazzling, b ut inanimate, lifeless page can also make a person feel boring.

上边提到的VI设计只是是就一个网页页面来讲，VI设计的另一方面是看全部网址的全部网页页面是不是融洽与一致。每一个网页页面都应用同样种排版设计方法、同样的背景颜色及类似的按键都能提升网页页面一致性，塑造统一的设计风格。它是最基础而有最重要的网址VI设计。
It said about the VI design is only a page is concerned, VI design, on the other hand is to see the whole site whether all of the pages of coordination and consistent. Each page is using the same kind of layout mode, the same background color and approximate button can increase web consistency, set up the unified style. This is the most basic and there is the most important of web site design VI.

假如你是准备为公司创建一个商务网站，则更为要重视网址的VI设计。假如你的公司自身早已拥有一个统一的CI设计（Corporate Indentity，企业品牌形象鉴别），那麼，网址的VI设计就应当遵照其CI设计。自然，前提条件就是你务必有一套可用的CI设计。依照大家的工作经验，有非常的CI设计并不宜运用到网址的视觉传达设计当中，这促使网站的设计遭受非常大限定，因而公司在制订其CI设计时，很必须征求技术专业网页设计工作人员的建议，就算公司临时并被有接触互联网的准备。
If you are going to for enterprises to establish a commercial site, is much more should pay attention to the website design VI. If your enterprise itself has a unified CI design (Corporate Indentity, enterprise image recognition), so, the site should follow the VI design CI design. Of course, the premise is you have to have a suitable CI design. According to our experience, have much CI design is not suitable for application to the website of the visual design, which makes the design of the website is very limited, so enterprises in making its CI design, it is necessary to listen to the opinions of the professional web production staff, even if the enterprise and the net by a temporary plan.

一个好的VI设计，实际上能够 凭着CI设计里早已特定的Logo、颜色、或规范字形等给予发展趋势。尤其是颜色一部分，应用恰当的颜色通常能够 获得相辅相成的实际效果。此外对于Logo自身的一致性所做的设计方案上转变也是一种转变，总得来说，全部的作法务必可以发展趋势出一套更具有企业形象的设计方案，并且能将网址的总体特点完全地容入访问者的脑海中里。能让访问者记牢，并能吸引住访问者回过头的VI设计，便是一个取得成功的网址VI设计。
A good VI design, in fact with the CI design have appointed Logo, color, or standard word should be development. Especially of color, use the right colour often can get the effect of bring out the best in each other. In addition to the consistency of the Logo itself for the design of the change is also a kind of change, in short, all the practice must be able to develop a more brand image design, and the web site overall properties can be completely let into the visitor's mind. Can let them remember, and can attract visitors back the VI design, is a successful website design VI.
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