一个企业官网必须设定什么作用，网站布局应当如何选择，注册域名必须注意什么，众多难题困惑着有建网站要求的中小型企业。很多中小型企业由于沒有搞好建网站整体规划，造成花销许多，具体建网站实际效果却与预估相差甚远。
A enterprise web site need to set up what function, the website should be how to choose the style, domain name registration need to pay attention to what, many problems with a site needs of small and medium-sized enterprises. Many small and medium-sized enterprise because no well site planning, lead to take a little, but the results and actual site expected far.

对于现阶段中小型企业不高度重视网站的建设的状况，酷站科技觉得：网站的建设是建网站前公司对建网站目地的思考，对网址作用、设计风格、网站域名、室内空间、事后营销推广与维护保养、花费等事宜作出的整体规划。清楚的建网站整体规划，能对网站建设具有指导意义，有利于达到公司预估的建网站目地。因而，提议中小型企业建网站前必须搞好下列提前准备：
For small and medium-sized enterprises at present not value web programming phenomenon, shang pin China think: web programming is built for the purpose of the station enterprise multiple examines, for website functions, style, domain name, space, follow-up promotion and maintenance cost, etc make planning. Clear site planning, can play a guiding role for the website construction, easy to achieve enterprise expected purpose site. Accordingly, the proposal is small and medium-sized enterprises built the station to do the following preparation:

(1)确立建网站目地(Clear purpose site)

酷站科技提示，建网站目地是网站的建设的关键难题，决策了网站的建设的其他事宜，要十分确立和实际。现阶段，北京市网站建设目地有下列几类种类：展现型，全方位详尽地详细介绍公司及商品，期待提高企业品牌形象;联系型，根据网址上的互动交流作用，使公司具备互联网沟通协调能力，与顾客保持联络，可立即获得顾客的意见反馈信息内容;营销推广型，关键完成电商作用;综合性，则包括了之上三种目地。中小型企业最先应依据本身商品特性、营销渠道和市场销售目标等状况，确立企业网站建设目地。
Shang pin China reminds, multiple purpose is the core of the web programming, website planning to other matters, to be very clear and specific. Currently, Beijing website construction purpose has the following kinds of types: display type, comprehensive detailed introduction to enterprise and products, hoping to promote enterprise image; Contact type, through the web site of the interactive function, make enterprise has the network communication ability, stay in touch with clients, can get the timely customer feedback information; Marketing type, mainly realizes electronic business functions; Comprehensive, it contains three kinds of purpose. Small and medium-sized enterprises should first according to their own product features, sales channels and sales object and so on, clear enterprise multiple purpose.

(2)网址作用需好用(Site function should be practical)

网站建设的目地决策了网址作用的设定，网址作用则是完成建网站目地的方式。例如：展现型网址，具有采访部、产品展示、视頻展现等常用功能就可以;而联系型网址，留言板留言、网上咨询、教材下载等作用不可或缺;营销网站，规定能完成网上交易。网址作用好用就行，不能盲目跟风追求完美作用上的“奢侈”，过度复杂的作用假如欠缺必需的內容支撑点，不但无法得到充足的运用，并且建网站花费昂贵、占有室内空间，另外也会危害用户体验。
The purpose of the website construction to the site function setting, the web site is to realize the objective function is the way station. For example: display type website, have the news center, product release, video shows the common functions can; And contact type website, message board, online consultation, information function such as download necessary; Marketing type website, requirement can realize the online trading. Website functional practical good, not blind pursue the function of "costly", too multifarious function if lack of necessary content support, not only can not make full use of, and the high costs of site, take up the space, also affect the customer experience.

(3)网站布局以清楚、简约主导(Web site to clear, concise style is given priority to)

不一样的领域，企业官网的主色、网址构造、设计理念也各有不同，但都理应遵照清楚、简约好用的标准。例如科技型企业，主色多见深蓝色，深蓝色令人感觉客观、技术专业，最能体现这一领域的创新能力;婚纱影楼领域，广泛以鲜红色主导色彩，鲜红色意味着了幸福快乐、喜气，最能体现服务业的激情。此外，酷站科技网址的全部界面设计应次序明晰，突出主题，让来访者轻轻松松寻找要想的內容。照片、视頻、flash动画、动画特效运用尽可能，过多花哨的设计方案不仅会反客为主，并且会危害网址的网站打开速度。
Different field, the enterprise website the mass-tone attune of the structure, design style, website is also different, but should follow the principle of clear, concise and practical. Such as science and technology enterprise, the mass-tone attune more for blue, blue let a person feel the rational, professional, reflected the industry's innovative; Weddin g photography industry, generally with big red mass-tone, the big red to represent the happiness, joy, reflected the enthusiasm of the service industry. In addition, China is product of the whole page web site should be designed with trenchant primary and secondary, highlight key, let visitors to easily find the content. Pictures, video, flash animation, the special effects should be used properly, too much fancy design not only become, and will affect site access speed.

(4)挑选适合的网站域名(Choose the right domain name)

域名是一个网站的在网上商标logo，也是客户进入网站的第一道门。简易的网站域名如(bjkuzhan.com)，便捷来访者记忆力与浏览，非常容易做到事倍功半的实际效果。因而，在选择网站域名时，尽可能考虑到与企业品牌形象相符合或与企业名字、标志相统一，最好是与站点一致，让客户能够 将二者联络在一起。针对另外进行世界各国业务流程的公司，为兼具国际性客户酷站科技应当挑选国际域名(.com、.net、.org)，网站域名也尽可能使用英文语汇，便捷海外顾客了解。
Domain name is a website online trademark, also is the user to access the site of the first gate. Simple domain such as (bjkuzhan.com), convenient visitors memory and visit, easy to reach twice the result with half the effort. Therefore, when the domain, try to consider and enterprise image consistent with the enterprise name, logo or unity, the best and the name of the agreement, so that users can will both together. To carry out the business and domestic and foreign enterprise, both for international users shang pin China should choose the international domain name (. Com,.net,. Org), domain name also try to use English vocabulary, convenient and foreign customers to understand.

(5)主机托管或空间租赁(Server hosting or space rental)

整体实力雄厚的知名企业根据公司本身巨大的数据库查询及其安全性层面的考虑到，一般选择自己搭建服务器。出自于对经济实力及其网址必须室内空间尺寸的考虑到，酷站科技提议中小企业挑选主机托管服务项目或是和人相互共享云虚拟主机(即空间租赁)，那样就可以省掉管理方法、维护保养网络服务器的巨额花费。一般的中小企业服务器空间大约在100M-200M室内空间。
Strength of the large enterprise based on the enterprise itself huge database and a security perspective, usually set up to choose their own server. Out of the economic strength and the size of the space web site needs to consider, is China's small and medium-sized enterprises to choose the suggestion is hosting service or server share the virtual host (i.e. space rental), this can save management, maintenance of server large expenses. General of small and medium-sized enterprises in about 100 M web space-200 M space.

(6)挑选高品质的建站公司(Choose the high quality of the site)

高品质的建站公司可以协助中小型企业搞好网站的建设，并为她们出示技术专业高效率的建网站服务项目。就如何选择高品质的建站公司，酷站科技提议中小型企业能够 从建站公司的运营资质证书、网站制作工作经验及技术水平、建网站精英团队水准及其建网站性价比高等层面开展综合性考虑到。
High quality site company can help small and medium-sized enterprises do web programming, and for them to provide professional and efficient service the station. How to choose the high quality of the site, is China's small and medium-sized enterprise can taste Suggestions from the site of the company business qualification, the website production experience and technical strength, the site and the team level resides in cost-effective integrated consideration.

在诸多的网站建设服务供应商中，酷站科技从公司互联网营销视角考虑发布的——“建网站 营销推广”一体化互联网营销服务项目，得到了众多中小型企业的普遍亲睐。
In many of the website construction service provider, it products from China enterprise network marketing perspective, the launch of the "site promotion" integrated network marketing service, win the small and medium enterprise are widely favored.

文中公布于北京市网站建设企业酷站科技http://www.bjkuzhan.com">来源于申明：以上内容一部分(包括照片、文本)来自互联网，若有侵权行为，请立即与本网站联络（010-57218159）。
如没特殊注明，文章均为酷站科技原创,转载请注明来自http://www.bjkuzhan.com/jianzhanzhishi/3379.html