內容是一个网站最有使用价值的一部分，内容为主便是这个意思，客户浏览您的网址的唯一目地是获得有使用价值的內容，丰富多彩的內容，精确的內容，不断创新的內容是取得成功企业官网的三个因素。极致公司网站制作的 101 项指标值中，有 23 项是有关內容的，大家把內容摆在首位，实际上，您应当把 80% 的重心点放到內容上边，这 23 项內容指标值各自为：
Content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. Perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content top, the 23 item index respectively is:

丰富多彩的內容(Rich content)

一个內容贫乏的企业官网，给客户产生的心寒是无法想象的，客户根据百度搜索引擎，广告宣传，或盆友详细介绍赶到您的网址，是带著要求而成，她们对您的公司，商品，服务项目欠缺掌握，在这个时候，企业官网是最应当充分发挥使用价值的情况下，好的公司网站的制作者应当揣摸客户的要求，她们为何来，期待见到哪些，她们会碰到什么问题，大家怎么解决，带著疑惑而成的客户是最具潜在性使用价值的客户，您的內容不管多么的周全都不算过。殊不知实际的情况是，客户除开一些好看界面，哪些也没见到，您的商品，商品的特性，价钱，包裝，生产周期，服务项目，适用文本文档，难题及解释这些，客户期待这种內容越详尽越好，许多公司具备那样的心理状态，大家仅仅放一点产品资料上来，客户很感兴趣，当然会和大家联络。
A lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. But the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us.

实际上，假如您的这种材料太过简单，贫乏，客户会对您的整体实力造成猜疑，曾经的我为一个从业机床配件出入口的公司出示 IT 服务咨询，那就是一个十分取得成功的企业，有一次，他取出她们的商品目录看我，那本文件目录有 500 页厚，上边一颗颗地编辑着十分详细商品数据信息，我看到那本文件目录的一瞬间就了解她们为何成功了。企业官网也是一样。
In fact, if your these material too humble, lacking, and user of your strength suspicion, I used to be a machine tool accessories export enterprise engaged in the provide IT consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, IT sucked a very detailed arrangement of product data, I see that this catalogue of the moment we will know why they succeeded. The enterprise website also is same.

精确的內容(Accurate content)

沒有客户会忍受您网址上的不正确，她们会感觉您不技术专业，不用心，假如一个公司在网址这种软的物品上面疏漏层出不穷，它的商品也不会好到哪里去。您在写作网站內容的情况下，必须持续查验，审校，最后，也是最重要的，您要以一个客户的真实身份常常浏览自身的网址，您会发觉许多不正确，这时候您一定不必等候，不要说过两天我也纠正，过两天的意思是您始终都不容易去纠正这种不正确，有一些公司，她们网址上出示的电話是始终也打堵塞的，由于哪个号早已发生变化，您应当马上更改，当代的 CMS 网址能够 让您很容易地完成这一点。
No user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. You in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days I will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern CMS website can let you very easy to realize this.

不断创新的內容(Updated content )

这基本上是现阶段中小型企业网址的常见问题，这种网址的大多数 来源于公司负责人的一次突发奇想，她们花了很多時间和费用预算基本建设了网址，认为那样便完事大吉，此后便将这一网址抛在一边。绝不升级的网址对只来一次的客户而言没什么，而只来一次的客户对公司也通常带不到市场销售，殊不知，假如客户对您造成兴趣爱好，她们便会再说，仅有对您的商品和服务项目有心选购的客户才会经常到访，假如您的网址从来不升级，对您不经意的客户很有可能不容易察觉，对您有心的客户一定会见到，从来不升级的网址刚好是给您最有使用价值的客户产生顾虑，她们会猜疑您的业务流程早已间断。
This is almost the common problems of small and medium-sized enterprises at present site web sites, which are mostly from the enterprise competent a whim, they spent a lot of time and budget the website construction, thought this was done right, from now on will be behind this site. Never updated site to only coming a users have no what, but only to a user to enterprise also often take not to sales, however, if the user to interested in you, and they will come again, only to your products and services are interested in buying user would frequent visitors, if your website never update on your unintentional users may not become aware, for your intention to users will see, never updated site just is the most value for your users into doubt, they will doubt your business had stalled.

內容要技术专业(Content must be professional)

內容一定要可以反映您的公司素养，客户和您创建消費关联以前，她们会根据网址上的內容揣摩您的商品和服务项目，您网址上內容意味着您的商品，技术专业的內容会让客户坚信的商品和服务项目也充足技术专业。另外，技术专业的內容通常具备公信力，您的內容很有可能会被很多人引入，连接，无形之中为您产生宣传广告功效。
Content must be able to reflect your enterprise quality, users and you build consumer relationship before, they will pass the content on the website of your products and services speculation, your website content represent your products, professional content will let users believe products and services and professional enough. At the same time, professional content often has the authority, your content may be many people quoted, links, virtually bring you advertisement publicity function.

具备独创性(Are original)

这不但是版权问题，也关联到您的公信度。出色的公司有自身的看法，有主导权，假如您的网址仅仅摘抄他人的內容，会令人感觉您的公司也毫无建树。独创性的內容是创建您的主导权的最有效途径，一切公司都应当根据技术专业文章内容，国家标准，市场研究报告等內容创建自身的权威性。
This is not only the copyright problem, but also related to your credibility. Excellent enterprise have their own views, a right, if your website is only excerpts from the content of the others, can let a person feel that your enterprise also useless. The content of the original is to establish your right is the most important way, any enterprise should through the professional articles, industry standards, white papers content establish his own authority.

內容要详细(Content to complete)

传统式公司网站的制作步骤一般是那样，公司事前出示內容给设计方案工作人员，设计方案工作人员再将这种內容编辑公布到网址。许多公司没法一次就把详细的內容搜集齐备，大伙儿通常说，这一段暂时没有，等过两天再梳理一下，一样，过两天的意思是，这一段內容便始终缺少了。我见过成千上万內容上缺的企业官网，或是某一商品缺乏照片，或是一段內容在默认设置語言版本号中有，进到其他語言版本号却空着，或是点一下了某一下载地址却回到404错误。
Traditional enterprise website construction process is usually so, enterprise prior to the design personnel to provide content, design personnel then will these content arrangement released to the web site. Many enterprises can't once is intact content collection is complete, everybody often said, this a temporary no, wait until after two days to clean up, also, two days mean, this section will always missing. I've seen countless content incomplete enterprise web site, or a product without pictures, or a content in the default language version, into the other language versions but empty, or click on the download link back to 404 is a mistake.

您必须持续浏览自身的网址，认真仔细这些內容不详细的地区，假如一段內容不详细，两者之间放到那边让客户蒙蔽，还比不上将它摘掉。一样，当代的 CMS 网址容许您随时随地填补您的內容，要不断地那样做。
You need to keep visit their website, carefully examine the information is not complete place, if a information is not complete, and let the user confusion in there, you will take off it. Also, the modern CMS site allows you keep supplement your content, to continue to do so.

內容要包括文图，但以文本主导有言道，片图抵万言（A PIcture Is Worth A Thousand Words），照片，报表，及其必需的多媒体系统素材图片（视頻，Flash，声频）这些能够 帮您能够更好地表述，也会让您的客户不会太枯燥乏味，但这种素材图片不能过多，您的內容依然应当以文本主导，过多的新闻媒体会让网页页面难以快速开启。
Content to include the graphic, but with an text-based way, thousands of figure Is said (A PIcture Is Worth A Thousand Words), pictures, forms, an d the necessary of multimedia material (video, Flash, audio) and so on can help you better expression, will let your user not too boring, but these materials do not too much, your content should still to text-based, too much media will make the page difficult to quickly opened.

內容要反映公司的价值观念(Content to reflect the values of the enterprise)

您不能应用有悖企业理念的內容，一个供网络黑客应用的网址很有可能包括一些系统软件破译文章内容，但那样內容不管怎样也不会出現在微软公司的网址。您的內容应当向来访者传送身心健康，积极主动的信息内容，网址是群众新闻媒体，一切不善的观点都很有可能为您的公司带社会舆论层面的难题。
You may not use against the enterprise values of the content, a web site for hackers use may contain some system cracked the article, but such content anyway also won't appear in Microsoft's website. Your content to visitors should pass health, positive information, web site is the public media, any improper remarks may for your enterprise with public opinion.

要区别不一样地区与文化艺术的受众群体最基础的规定，假如您是一家全球性的公司，您的网址最少要包括一个英语版和一个当地語言版本号，假如您的关键销售市场是，例如法国，那麼，出示一个法语版本号也不算过。不一样語言版本号中间的內容并不是简易的有声翻译，內容要根据本地的业务流程情况，文化艺术与风俗习惯，这一点，知名的电脑杀毒软件制造厂商 Kaspersky 做得很好。
To distinguish between different regions and culture of the audience is the most basic request, if you are an international enterprise, your web site at least to include an English version and a local language version, if your main market is, for instance, Germany, so, provide a German version too much. Different language version of content between is not a simple translation, content should be based on local business status, culture and customs, this, the famous Kaspersky anti-virus software maker is very good.

公司资料（profile）是客户迅速掌握公司的有效途径，您的历史时间，发展趋势，销售业绩，您的关键业务流程，销售市场，聘请情况这些，要是是能够 公布的信息内容，都应当让客户见到，要尽量详尽。
Enterprise material is the user quickly understand the important way of enterprise, your history, development, performance, your main business, the market, the employment situation and so on, as long as it is public information, should let users see, to as much detail as possible.

公司新闻，公司或行业动态(Dynamic company, enterprise or industry news)

这种內容应当出現在首页，客户一进去就可以见到，它是维持您的网址不断升级的最好是的方式 ，您的新品，新业务流程，展览会方案，营销活动，行业的新闻报道，销售市场观查，产品路线图这些，根据这种行业新闻，让客户時刻感觉您的公司活力四射，您的业务流程在不断发展趋势。您能够 应用公司 Banner 照片的方式，将最新动向制做成吸引住人的图片，动漫，微软公司的网址每过几日便会用一些十分清爽的 Banner 图片展示她们公司动态。
These contents should appear in the home page, the user came in and can see, this is to keep your website last updated the best method, you of the new products, new services, exhibition plan, sales promotion, the industry news, market observation, product roadmap, etc., through these news dynamic, let users time feel that your enterprise full of energy, your business in sustainable development. You can use the enterprise Banner picture form, will the latest dynamic make attractive pictures, animation, Microsoft's website every few days with some very pure and fresh Banner pictures show they enterprise dynamic.

精英团队信息内容(Team information)

一定将您的精英团队材料公布到在网上，假如一个客户对您的商品很感兴趣，他对您的精英团队也会填满好奇心，为何不符合她们，另外，假如能亲眼看见商品精英团队，许多客户会消除对您的商品的顾虑，精英团队信息内容能够 提高您商品的全透明感。精英团队信息内容能够 包含精英团队的教育经历，领域历经，技术专业功底及其他/她在精英团队中常起的功效。假如您的精英团队组员有自身的blog，还可以出示她们的blog连接。
Some will your team material on the web, if a user to your product interested in him, and to your team will also be full of wonder, why don't meet their, at the same time, if we can see the product team, many users will reassure on your product doubts, team information can enhance your product with clear. Team information can be included team education background, experience in the industry, professional attainments and he/she's role in the team. If your team members have my own blog, also can provide their blog link.

您的商品或服务项目(Your product or service)

它是企业官网不可或缺的，商品和服务信息要充足详尽，实际上您在这些方面的內容资金投入应当永不停息，要是您的商品在改善，新品在开发设计，新服务项目在发展，您就应当随时随地将这种新的內容展现给客户。产品资料包含产品型号，特性，在同行业中的优点，缺点，商品的规格，材料，包裝，价钱（或是最少是价钱范畴），照片，生产周期，不必等客户通电话来问，您应当让客户立即在网址上掌握到您认为必须在电話中才可以说清的物品。 This is essential to the enterprise web site, product and service information to detailed enough, in fact you in this aspect content into should never stop, as long as your product in improvement, new product development, new services in the development, you should always will these new content shows to users. Product information including product specifications, characteristics, in the similar products in the advantage, disadvantage, product size, material, packing, price (or, at least, is the price range), pictures, production cycle, don't wait for the user calling to ask, you should let users directly on the website realized that you think needs in a telephone call in to clear things.

服务项目与适用(Service and support)

企业官网愈来愈变成公司出示服务项目与适用的管理中心，您在电話中往客户不断解释的各种各样难题，都应当在服务项目与适用中反映，这能够 使客户在二十四小时以内随时随地得到协助。服务项目与适用內容能够 包含产品文档，使用技巧，疑难问题调整情绪，安裝与维护保养表明这些，公司理应持续累积服务项目与适用层面的內容，并对这种內容机构，梳理，标准，产生详细的商品知识库系统，这能够 明显减少人力适用的成本费和工作压力。
 The enterprise website has become more and more enterprises to provide service and support center, you on phone users to answer all sorts of problems repeatedly, should be in service and support in reflect, the users can at any time in 24 hours to get help. Service and support the content may include product documentation, using skills, troubleshooting, the installation and maintenance instructions, and so on, the enterprise shall be the accumulation of service and support, and the content of the content of organization, organize, norms, form complete product knowledge base, this can significantly reduce artificial support costs and pressure.

您的商品或服务项目的拓展专业知识(Your product or service extension of knowledge)

除开基本的产品知识，您还必须对这种专业知识开展拓宽，您能够 通 过技术专业文章内容，市场研究报告等方法，发布您在领域中的功底，拓展专业知识能够 提升您的公司在领域中的权威性并获得主导权，这种內容必须有一定的见地，能获得领域认同，您还可以将这种文章内容在其他新闻媒体发布，并出示对您网址上相近內容的连接，这也是提升您网站 SEO 排行的最好是的方式。
In addition to conventional product knowledge, you also need to extend these knowledge, you can be connected the professional articles, white papers way, express your in the industry's attainments, expanding knowledge can improve your enterprise in the industry's authority and win the discourse right, these content will need a certain insight, can win by industry, you can also will these articles published in other media, and provide for your web site similar content link, this also is to improve your site ranking of the best way of SEO.

商品的选购和优惠促销(The purchase of the products and promotion information)

要让最后对您的商品心动的客户了解如何去选购您的商品。您能够 出示您在全国各地的代理商的详尽联系电话，您的经销店的详细地址，电話，交通出行，上班时间，您的商品的购买关键点，具体指导价钱，支付方式，配送或装运方法，这种內容必须精准，细腻，这种內容的顾客将要变成您的宣布客户，是您前边苦心经营的結果，肯定不应该在这儿让她们跑掉。
To make ultimately for your product of impressive user know how to buy your products. You can offer you in the distributors around the contact details, your store address, telephone, traffic, the business hour, your product order details, the guiding price, payment, delivery or shipping way, these content need precision, meticulous, the content of the consumers will become your formal users, is your front elaborations of the results, should never be here let them walk off.

网址协助信息内容(Web site help information)

一点也不怪异，经常有一些网址令人一头雾水，您不清楚应怎样使用他们。对一些页面并不是很显著的网址，应当包含便捷的协助信息内容，协助客户应用您的网址，这种协助信息内容理应十分立即（Handy），您在手足无措地情况下，能马上寻找。一定不必象传统式手机软件那般，将全部协助信息内容编译程序到一个巨大的文档里，让客户自身找，协助信息内容理应就在应用当场或周边。
Not oddness, often some of the sites make people confused, you don't know how to use them. For some interface is not very obvious web site, should include convenient help information to help users use your web site, these help information shall be very timely (Handy), you are at a loss, can find immediately. And certainly don't like traditional software that, will all help information compiled to a huge files, let users find their own, help information shall be in use or near the scene.

疑难问题及解释（FAQ） The common problems and solutions (FAQ)

FAQ 內容应当放到十分醒目的部位，FAQ 是协助客户快速入门的最好方式，由于 FAQ 是绝大部分人关注的难题及解释，有工作经验的客户赶到一个新企业官网会立即去找 FAQ 便于快速掌握他/她想要知道的物品，由于绝大部分客户沒有耐 心去一页一页地访问您的內容，她们会看一下别人都问过哪些，及其您是怎么回答的。
FAQ content should be placed in very conspicuous position, FAQ is to help the user to quickly get optimal path, because most people care about is FAQ problems and solutions, experienced users to a new enterprise web site will go direct to the FAQ about him/her to quickly want to know things, because most users don't have the patience to a page and a page of browsing your content, they will see other people have asked what and how did you answer.


法律法规申明（著作权，隐私条款，应用条文，免责协议等） Legal statement (copyright, privacy provisions, terms of use, disclaimer, etc)

尽管并不是每一个公司都是有律师顾问，但您常常寻找一些合适您的申明內容，融合您的具体情况，将这种申明放进您网址的底端，他们很有可能沒有是多少十分显示信息用途，但在万一出現纠纷案件的情况下，这种申明能够 减少您的不便。
Though not every company has the legal adviser, but you will always find something suitable for your statement content, with you and the conditions of these statements in the bottom of your website, they may not have much very show use, but in one thousand when occurrence dispute, the statement can reduce your trouble.

岗位缺口与招聘职位(Job openings and recruitment information)

假如您曾被获评最佳雇主，将招骋和岗位缺口信息内容放进自身的网址，比放进技术专业招骋新闻媒体或许更合理，能积极到您的网址求职工作机遇的人必然对您敬仰已久，您理应高度重视这种用心。
 If you have been recognized as the best employers, will recruitment and vacancy information on your own web site, than in professional recruitment media may be more effective, able to take the initiative to your site looking for the opportunity to you must admire already for a long time, you should pay attention to these willingly.

专用型于大顾客和合作方的內容(Dedicated to big customers and partners content)

您能够 在网址上开拓专业的地区，供您的 VIP 顾客或合作方应用，您能够 为不一样顾客出示人性化內容，这类服务项目感受是十分让顾客温馨的，我的一个 Comsharp CMS 顾客便在他的网址上为大顾客创建了一个订单跟踪系统软件，每一个顾客的每一份订单信息，都公布在上面，包含订单信息时间，商品，额度，运期，运输材料，运输票据团本，支付状况，一目了然，每一个顾客要是应用他们自己的账号登录，便会见到自身全部订单信息的实行状况。我另有一个 Comsharp CMS 顾客从业工艺制品出入口业务流程，她们的商品对于不一样销售市场，他为不一样销售市场的顾客出示了不一样的商品目录区，顾客登录后，只见到与她们有关的产品资料，不但节约了時间，还防止了竞争者对商业秘密材料的盗取。 假如您是上市企业，您应当公布发售材料 您的公司股东，监事会成员，您的股权遍布，股价，财务报表，盈利，分紅这些材料，上市企业必须全透明感，您必须将这种务必对公司股东公布的材料公布到网址上，并随时随地升级。
You can open up on the web site specific area, for your VIP customers or partners use, you can for different customers with personalized content, this service experience is very let customers of shu xin, one of my Comsharp CMS customer and on his web site for large customers to establish a order tracking system, each guest for each order, were published in the above, including order date, product, amount, shipment date, shipment material, copy of shipping documents, payment status, be clear at a glance, and each customer as long as their account login, you will see all order implementation. I have a Comsharp CMS clients engaged in export business gifts, their products for different markets, he for different market clients with the different product catalogue area, client after landing, see only and their related material, not only saves time, avoids the competition of confidential information to steal. If you are a listed company, you should be public material your shareholders, the members of the board of directors, your shares distribution, stock prices, financial report, profits, dividends and so on material, the listed company need transparency, you need to put these must be to shareholders public material released to the site, and updated.

Blog, BBS, Comments 等动态性內容(Blog, BBS, Comments and dynamic content)

您的网址上还可以出示精英团队组员的blog，群众论坛，职工沟通交流地区，同顾客的沟通交流区，用户评价等內容，这种动态性內容让您随时随地掌握客户的要求和埋怨，便于立即改善自身的商品和服务项目。
Your website can also provide team members of the blog, the public discussion forum, staff communication area, with the customer communication area, the user comments and the content, the dynamic content so you can learn the user's needs and complain, so that to improve their products and services.
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