1、针对性标准。
The principle of system.

另外出示方案设计。设计方案执行企业应充足掌握公司文化和公司组织及信息管理等基本情况，对市场营销计划、领域市场竞争情况、商品特点、用户需求个人行为及其网络推广经营等基础难题等因素融进到网站建设计划方案中。
At the same time provide design scheme. Design units should fully understand the basic situation of the enterprise culture and the enterprise organization and management of information, the goal of marketing, the industry competition situation, product characteristics, user demand behavior and website promotion operation basic elements into the website construction scheme.

2、一致性标准。
Integrity principle.

企业官网是公司在互联网技术上的经营地，应当为客户出示详细的信息内容和服务项目：网址的基本前提有效、详细;网址的內容全方位、合理;网址的服务项目和作用可用、便捷;营销推广型网站建设与网络运营维护保养对接并出示适用。
Enterprise website is a place of business enterprises on the Internet, should provide complete information and services for users: the basic elements of the reasonable, complete website; website content comprehensive, effective and applicable function; service, web site to facilitate; marketing type website construction and website operation maintenance of cohesion and provide support.

3、简易性标准。
The principle of simplicity.

在确保网址基本前提详细的前提条件下，尽量减少不有关的內容、照片和多媒体系统文档等，促使客户以尽量少的点一下频次和尽量短的時间得到必须的信息内容和服务项目。
In order to ensure the basic elements of a complete website, reduce as far as possible not related content, pictures and multimedia files, allows the user to as few clicks and the shortest possible time to obtain the required information and services.

4、适应能力标准。
Adaptive principle.

企业官网的作用、內容、服务项目和表达形式等必须融入持续转变的互联网营销自然环境，网址应具备持续性和扩展性。
Need to function, content, service and form of enterprise website to adapt to network marketing environment changes unceasingly, the website should have continuity and scalability.

5、友善性标准。
Friendly principle.

网站建设的友善性包含三个层面：对客户友善——满足客户需求要求、得到客户信赖;对互联网绿色环保——合适百度搜索引擎查找、有利于累积互联网营销資源;对经营人友善——网址方便管理维护保养、提升工作效能。
Friendly website construction includes three aspects: user friendly -- to meet the needs of users, get the user trust; on the network environment friendly -- for search engine retrieval, easy to accumulate network marketing resources; efficiency of operator friendly -- site easy to management and maintenance, improve.