公司营销推广型网站建设就是指合乎互联网营销策略,以优良百度搜索引擎主要表现,优良客户体验为规范的，用以輔助公司进行互联网营销主题活动的服务平台。依据公司的必须，营销网站的作用会出现非常大的差别，有纯碎用以企业发布消息，有进行网上订货、在线客服等商务洽谈，因公司营销网站基础是为本身服务项目而不同于别的商业网站。下边是小编就东莞市营销推广型网站建设的一些工作经验，共享给网民。
The enterprise marketing type website construction is in line with the network marketing idea, a good search engine performance, good user experience as the standard, to assist the enterprises to carry out network marketing platform. According to the need of the enterprise, marketing type website function will be very different, there are purely for company information, to carry out online ordering, online services and other business activities, for the enterprise marketing type website is the basic for their service and is different from the other business website. The following is the author had some experience of the construction of Dongguan marketing type site, and share with friends.

一、确立营销推广型网站制作目地，制订建网站方案
Clear marketing type website construction plan, formulate

公司创建营销网站的目地关键有下列好多个层面：详细介绍公司发展状况、发布商品、服务信息 、搜集顾客建议、开展在网上市场调研、进行互联网营销、健全在线客服这些。制订建网站方案，具体内容包含：网站建设的日程安排、內容的机构和编写、明确网址的作用、网页制作设计风格是、网站压力测试公布、网络推广、经费预算等。
Build sale website purpose enterprise mainly has following several aspects: introduction to business development, product, service information, collecting customer feedback, online market research, marketing network, complete online service etc.. Make site plan, the main contents include: website construction schedule, organize and edit, determine the content of the style of website function, webpage design, website is a test release, website promotion, cost budget.

二、融合公司資源，提升网站内容品质
The integration of enterprise resources, improve the quality of site content

要防止“网址八股”式的网站内容：领导干部开幕词、公司概况、经营范围等比较简单的信息内容。网址的数据量越低其可以充分发挥的功效就越小，因而网站内容要尽可能丰富多彩，最好是对公司的資源开展融合剖析，对于必须和销售市场状况对內容开展梳理。小编的曾碰到有公司不愿意将自身的热门产品网上的事，主要是怕他人效仿和剽窃，事实上假如你的商品能在销售市场上起领导干部功效，就应当信心自身能持续超过如今。也是有公司不清楚怎样分配网站内容，公司能够 把网址做为一个销售员，在应对顾客时他应当说些哪些？哪些內容对顾客有感染力？
To avoid "website content website eight shares" type: leadership speech, company profile, business scope very simple information. The less the amount of information the site can play a role in the more small, so the website content wants to try the rich, integrated analysis of the best business resources, according to the needs and market conditions on the content of finishing. I met with the enterprise is not willing to be their latest products online., mainly is afraid others imitation and plagiarism, if your product can play a leading role in the market, you should be confident they can continue beyond the present. Also some enterprises do not know how to arrange the content of the website, the enterprise can put the site as a salesman, in the face of the customer what should he say? What is convincing to the customer?

三、公司网站建设的方式 挑选
Select the method of enterprise website construction

企业网络营销型网站建设，必须依据本身状况，挑选不一样的建网站方法，能够 自身机构建网站还可以将建网站项目外包等。此外，网站建设十分关键的几阶段便是：域名和空间挑选（是独立服务器、代理主机或共享主机要视自身的状况而定，提议应用独立服务器）、网站源代码及程序流程的安全系数、网页制作的设计风格和网页界面设计的合理化、网址作用的整体性和健全性。
The enterprise marketing type website construction, according to their own situation, choose a different site, can organize their own site can also be the establishment of business outsourcing. In addition, some very important link website construction is: the domain name space choice (independent host, proxy or shared hosting to depending on their circumstances, recommend the use of independent host), web applications and security program, webpage design style and webpage layout rationality, web site features comprehensive and perfect.

四、撰写宣布网站策划书
Write a formal site planning books

根据上边的准备工作后，就需要撰写相对的网站策划书，以确立责任分工、费用预算花费、人员配备及其网址作用状况、网址发布時间、网络推广和维护保养等。搞好网站策划书，能够 很确立了解网站建设的可行性分析，以问题为导向，将网站建设重要环节开展细腻的掌握。
Through the above preparations, to prepare the corresponding site planning books, with a clear division of responsibilities, budget, staffing and site function, site on-line time, website promotion and maintenance etc.. Do the site planning book, can clearly know the feasibility, website construction will have a definite object in view, each link of website construction carries on the careful understanding.