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营销型网站建设的主要内容

2013-11-02 酷站科技
现如今,网站建设做为公司完成互联网营销的关键服务平台,造成了大家普遍的关心。从单纯性的宣传策划展现到现在的互联网营销,网站建设在持续的改善和发展趋势,其发展前景 在持续的提高。如今销售市场中最具象征性的便是营销网站的基本建设,这在营销推广型的公司中尤其显著。对于营销推广型网站建设,大家必须制订出一份详细的建设规划,其解 决计划方案关键考虑到:
Now, website construction as an important platform for enterprise implementation of network marketing, has aroused widespread concern. From pure propaganda show to now network marketing, website construction in continuous improvement and development, its development potential in improving. Construction in the market now is the most representative of marketing type website, this is particularly evident in the marketing type enterprise. According to marketing type website construction, we need to develop a complete construction scheme, the solutions to key consideration:

一、为何选择营销型网站
Why choose network marketing website


1、网址在网页搜索不上,前边全是竞争者的网址?
Site in Baidu search not, is in front of a competitor's site?

2、如今的顾客,检索的精确度的范畴愈来愈小,是否有一个商品能要我把握住这种顾客的?
Now customers, range precision and search is small, there is no one can let me seize these customers?

3、百度竞价推广花费高我们不怕由于有订单信息,但订单信息量還是太少,是否有商品能给我提升订单信息量?
Baidu bidding cost high we are not afraid of because of orders, but orders or too little, have no product can help me improve my orders?

4、线下推广没知名品牌,企业没经营规模,可是特想在网络上击败竞争者,创建在网上知名品牌门坎?
Line no brand, the company did not scale, but really want to beat the competition on the Internet, online brand threshold?

5、之前用的群发器,通过率低,信息内容排行不稳定,搜索引擎排名也没转变?
Before using the software, the success rate is low, information ranking is not stable, website ranking also didn't change?

6、互联网推广切切实实,期待找寻新方法,提高互联网营销销售业绩?
Network promotion actually, want to find new way, improve marketing performance?

7、想请专职人员来做营销推广,可是招工难,用工成本费也太高,最重要不是技术专业;
Want to ask the staff to do the marketing, but hard to recruit, the cost is too high, the key is not professional;

8、许多网络营销产品实际操作繁杂,实际效果一般,是否有一种实际操作简易,实际效果强力的商品。
Many network complex operation, the general effect, have a kind of simple operation, the effect of super products.

二、营销推广网站建设的解决方法
Solution marketing website construction


营销推广型网站建设,就是指依据公司产品或是服务项目的产品定位,不单纯性从美工设计与作用的视角,更重视的是以互联网营销的视角来制作网页,促使企业官网的总体 构架与百度搜索引擎的特性相一致,对百度搜索引擎更友善,对客户浏览感受更个性化,有网上客服作用和客户关系管理作用,并有流量监控作用,评定互联网营销实际效果,适度调节 互联网推广方式 。
Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.

1、真实的互联网营销为导向性
The true network marketing oriented

营销推广主导、技术性辅助 传统式网址不营销推广,除开起步晚以外,更关键的是观念、核心理念落伍。网址要想到到互联网营销的功效,首要条件是是不是立在营销推广的高宽比设计方案。威博先峰自始至终秉持“营销推广主导、技术性辅助”的核心理念,只基本建设真实营销推广型的企业官网。
Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.

2、 真实以客户为管理中心的总体设计方案
Truly user centered design

潜在用户赶到您的网址,怎样把顾客吸引、如何使顾客造成信任感、怎样刺激性顾客造成选购冲动、怎样创建顾客忠实。企赢001剖析在其中的首要条件在 于网址的用户体验,也就是网址是不是以顾客为管理中心,仅有以顾客为管理中心的网址,才可以最后获得顾客的亲睐。 威博先峰基本建设的网址真实以顾客为管理中心,每一个关键点都推敲、精雕细刻,真实具有提升顾客转换率,让您的每一分钱都物有价值。
Potential customers to your site, how to keep customers, how to m ake the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.

3、 真实朝向百度搜索引擎优化的界面设计
To search engine optimization design

一个营销网站的一个最基础的特点便是一定要可以很容易的让客户寻找,一个潜在客户找不着的网址压根算不上什么营销。
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.

4、真实关心品牌形象基本建设与营销推广
Really focus on building and promotion of network brand

传统式网址所可以具有的唯一功效也就是展现企业品牌形象和商品,殊不知传统式的企业官网全是专业技术人员搭建,并不明白什么营销,所设计方案的网址只是是看出没中 用,更算不上品牌形象的基本建设和营销推广。技术专业的建站公司将全方位关心公司品牌形象的基本建设和营销推广,所基本建设的网址可以真实的融进您公司的品牌理念和公司设计风格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.
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