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传统的企业网站为什么很难获得客户询盘?

2013-10-23 酷站科技
伴随着互联网技术的普及化,基本上我国许许多多的公司都是有一个自身的公司门户网,有的乃至另外经营着好多个网址,期待根据大量的互联网资源,得到大量潜在用户和生疏顾客的浏览,进而协助公司提高名气和成交量,能在惨忍的市场需求中坐稳腿跟,而实际上,公司网站建设确实充分发挥其功效和杀伤力了没有?
With the popularity of the Internet, almost China greatly small enterprises have their own enterprise portal, and some even also operates several websites, through massive cyber source, get more potential customers and new customers to visit, to help enterprises to enhance the visibility and the volume of transactions, can stand the leg with a cruel market competition, in fact, the enterprise website construction really play its role and power?

在传统式的企业管理者眼中,网址过去被当作是一种爱慕虚荣的主要表现,他人企业有网址,我也要有,但要制成哪些的网址却浑然不觉。前两年,当诸位创业者报名参加一些大型活动,在个人名片互换阶段,都是会顺带说一句:我企业的网址有详解。流露一种骄傲感。而在我们登录其网址时却发觉,与这名创业者说的截然不同,网址仅有“企业简介、总经理致辞、组织结构、联系电话和简易的商品图片”等內容,不知,如果我是一个创业人,贵公司的经理讲过一些无关紧要之话与我何干?我想掌握的产品特性、加盟优势、营销战略等信息内容又在哪里查询?与顾客要关注的內容相距很远。因此,只短短的滞留几秒的時间,就关闭网址离开,这也是许多创业者的疑惑,为何我做了网址却不起作用顾客根据互联网外贸询盘的关键缘故之一。也一贯的觉得公司网站建设无用武之处,其直接原因有二点,一是企业管理者自身对网址的了解不足,觉得做下网址,挂多张商品图片,留个联系电话,就万事如意了,随后就等待顾客通电话资询,可客观事实简直这般吗?二是大部分网站建设企业的逃避责任,一味的追求完美建网站速率和价格竞争,所有应用自助建站系统软件,也是现阶段销售市场上经常可以看到的智能建站、一秒建网站、目视化管理等,随意哪一个企业官网,所有套入,从来不考虑到公司的具体要求,从营销推广和技术性的视角而言,都毫无价值,宛如拿了一张到期的车票,不管如何呼喊,很弱的响声都没法使互联网技术这艘江轮转为,它总是离你越走越远。
In the traditional enterprise eye, website has been regarded as a kind of vanity, others company website, I also have, but what to make of the site didn't know. A few years ago, when all the entrepreneurs to participate in some activities, exchange links in the business card, will incidentally: my company's Web site has a detailed introduction. There was a sense of pride. And when we landed on its Web site to find, and the entrepreneur says the site has only "be quite different, enterprise introduction, general manager of speech, organization structure, contact and simple product picture" and other content, ask, if I was an entrepreneur, general manager of your company said a few words and I be of no importance what? The characteristics of the product, I want to know to join the advantage, marketing strategy and other information and view in where? With the customer to concern far. So, only for a few seconds, then turn off the web site leave, this is also a lot of entrepreneurs question, why I do the site but not with customers through one of the important reasons of network inquiry. Always think the enterprise website construction irrelevant, for two reasons, one is the business owners themselves to the website understanding is not enough, think to do a website, hang a few pictures, leave a contact, then everything will be fine., and then waiting for customers call Advisory, but the fact is really so? Two is the most website construction company is not responsible, the pursuit of the site speed and price war, all of the use of the template site system, is currently on the market are intelligent, visible for a second station, visual management, any enterprise website, apply to all, never consider the actual needs of enterprises, from the marketing and technology point of view, is useless, like took an expired ticket, no matter how to shout, weak voice cannot make the Internet this ship steering, it will only be getting away from you.

之上提及的实例,并非个例,只是在我国中小型企业网站建设中早就变成一种普遍存在。现阶段有创新性的某些创业者刚开始渐渐地覺醒,了解来到互联网的极大动能,要在互联网上获得源源不绝的顾客外贸询盘,最先就需要制做一个具备营销推广力的公司营销推广型网站建设,也将其企业官网在市场需求中由后端开发引向前端开发,显出它的关键部位。那麼,针对急缺扩展销售市场的公司,哪些的网址才具备营销推广力?公司的公信度怎样呈现?公司的赢利系统软件和运营模式又怎样嵌入这些相关內容,酷站科技将在以后的文章内容中跟大伙儿详尽讨论沟通交流。
The above mentioned case, is not the case, but has become a common phenomenon in the construction of Chinese small and medium-sized enterprise website. At present there are prospective individual entrepreneurs began to slowly awakening, recognize the tremendous energy network, to get everfount enquiries on the network, you must first make a marketing force of enterprise marketing type website construction, the enterprise website in the market competition from the rear end to the front, to highlight its important position. So, for the urgent need to expand the market, what kind of website is marketing force? The credibility of enterprises how to show? The profitability of the enterprise system and the business model and how to implant and so on content, luxuries China will later in the article in detail with you to exchange.
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