1、记牢：你可以操控的时间比较有限的
Remember: you can control the time is limited

我只是用4秒左右就能访问完平时的网页页面，因而，你没有充足的時间吸引住客户并让她们再次访问你的网址。换句话说你应尽量精确的叙述你设计方案的网址是有关哪些的。假如它必须让访问者花销大量的時间去弄搞清楚此网站建设是有关哪些的，他将舍弃并离去。
I only use 4 seconds to read ordinary page, therefore, you do not have enough time to attract customers and keep them browsing your site. That is to say you should as far as possible the accurate description of your web design is about what. If it needs to let visitors spend more time to understand this website is about, he will give up and leave.

2、记牢：客户是略读网页页面
Remember: the user is skimming the page

如果你进到一个屋子时，你肯定不会实际的看每一样物品的表面。最先你能留意房间里边人或物的外观设计，你环顾全部房间，随后找令你敢兴趣爱好的物品。在第一次访问网址的情况下也会产生相近的事情，访问者或客户最先是大致访问一下。这就想要你正确引导客户去你要想让她们去的地区。它可能是个登录按键、大量內容按键、或网络文章这些。
When you enter a room, you will not see concrete everything looks. First you will pay attention to the house of a person or thing is, you scan the room, then find that interests you. A similar thing when first visit to the website will also, visitor or user it first browse. This requires you to guide users to go where you want to let them go. It can be a login button, button, or more blog, etc..

3、网址的左上方是最显著的部位
Site of the upper left corner is the most obvious

它是大伙儿认可的客观事实。关键缘故是大伙儿全是用这类习惯性方法来念书读文的（从左上方的部位刚开始），此外初期的网址和系统软件也是根据此方式 开展开发设计的。大家一般会把LOGO放到左上方，那样是非常好的。可是考虑一下添加一个或是2个别的的原素在这个部位让它看上去更显著（申请注册的连接、检索的表格、宣传语等）。
It is well known fact. The main reason is that everyone is used to read books and articles that way (starting from the left corner), in addition to the early web sites and applications were designed that way. We often put LOGO at the top left corner, so is very good. But think about adding one or two other elements in the position to make it more prominent (login link, the search form, slogan).

4、掌握“F”构造
The "F" structure

一些视觉效果追踪调查科学研究证实，客户访问网址的视觉效果线路类似英文字母“F”型。最顶端的部位一直能被见到，正中间地区仅有一半被见到，再向下仅有左侧一部分能被见到。如果你在设计方案营销推广型网站建设情况下不清楚将一个內容块放进社么部位的情况下，你能去考虑一下这一要素。
Some visual tracking research proof, the users browse the web site visual line like the letter "F". The top most position can always be seen, middle area half seen, then only the left part can be seen. When you are in the construction design and marketing type site do not know when will a content block time in what position, you can consider this factor.

5、掌握客户忽视哪些
Learn what users ignore

客户全是对广告宣传置若罔闻的。她们习惯忽视照片广告宣传和广告语。防止设计方案的物品看起来像广告宣传，另外，客户也会忽视块状的文本地区。没人有时间（更准确的说是细心！）去阅读文章大面积的文本，她们只是是掌握网页页面文章内容的疏忽。
Users are ad to pay no heed. They learned to ignore image ads and text ads. Avoid anything that looks like an advertisement, at the same time, the user can ignore large blocks of text. No people have time (more precisely, patience!) To read large text, they are just to get a general idea of the page.

6、文本和照片
Text and pictures

一个趣味的客观事实是。文本比这些绝佳的照片更可以得到留意！假如你要向你的客户传达信息，我建议你应用大的宣传语文本来替代这些很炫的头顶部照片……
One interesting fact is that. The text can be more than those wonderful pictures get attention! If you want to convey to your user information, I suggest you use a large slogan instead of cool head......

7、用设计风格来吸引住留意
Design elements to attract attention

来吸引住留意的好的原素是文本宣传口号，行動纲要的按键（一般用亮色彩），分为1-2-3级，或是便是一个一般的目录……
To attract the attention of good elements are text slogans, action buttons (usually using bright colors), divided into class 1-2-3, or an ordinary list......

假如你一直在写一篇较长的文章内容，很重要的一件事情便是你要去找副标题。副标题比别的的內容非常容易得到关心。应用适当的题目，根据这简易的流程向客户论述本文的主题风格。
If you wrote a long article, one of the most important things are headings. Small title other than the content easy to get attent ion. Use the appropriate title, the subject of this article to the user through the simple steps.

8、文本文件格式
Text format

适当的文本文件格式的编辑更有心于阅读文章。不要担心应用过多的文章段落、字体加粗、斜体字、引入、下横线或是字母大小写……他们都能够让文本块更有视觉效果撞击力。自然，你也必须用恢复出厂设置注重一些你认为很重要的文本或是语句，这种可以正确引导你的阅读者阅读文章彻底文。
The appropriate text formatting more intended to read. Don't be afraid to use write paragraphs, bold, italic, underline, reference or letter size much...... They can make the text block more visual impact. Of course, you also need to be formatted with the emphasis on some do you think very important words or sentences, which can guide your reader through the article.

9、应用简洁图片
Use concise picture

我前边早已谈及过客户对广告宣传是置若罔闻的。如果你在设计过程中应用到照片时，要保证他们不必杂乱无章、令人厌恶或不被理解。绝大多数人觉得看杂乱无章、颜色花里胡哨的照片是较为费劲儿的。照片应当简约、易了解的。
I already mentioned that the user is to pay no heed to the advertisement. When you use the pictures in the design process, to ensure that they don't clutter, hate or don't understand. Most people feel look cluttered, colorful pictures is more difficult. The picture should be concise, easy to understand.

你应用人的面部照片更非常容易造成客户的留意，特别是在当图片人物的双眼盯住客户。自然你也可以用眼光的方位来正确引导客户关心某一个方位。
You use the human face image is more likely to cause the attention of the user, especially when the image characters of eyes staring at the user. Of course, you can also use the gaze direction to guide users to focus on one direction.

10、应用留白艺术
The use of white space

应用留白艺术能够 给一些原素大量的可视性室内空间，假如某原素与行高或其他原素太近就非常容易被搞混，那么就必须给它留些吸气的室内空间。特别是在在文本与文本內容中间。
Visual spatial use whitespace can give some element more, if a certain element and the margins or other elements too close to be confusing, it would need to leave some breathing space to it. Especially in the text.