下边以怎样运用第三方博客平台的有关作用，详细介绍blog品牌公关，外链基本建设的典型性流程。
The following to how to use the correlation function of the third party blog, the blog brand maintenance, the typical steps of the construction of the external links.

⒈挑选博客平台，创建博客
Choose the blog platform, to create a blog

百度搜索引擎优化者假如开展blog的外链基本建设，应当最先挑选合适的博客平台，并得到公布网络文章的资质，也就是申请注册并创建博客。服务平台都较为火，人气值也很旺，百度搜索引擎优化者应当挑选和自身网站建设的主题风格有关，互联网销售商品的潜在性受众群体较为符合的博客平台。
Search engine optimization if the blog for the construction of the external links, should first choose the blog platform, and publishing blog posts qualifications, is to register and create a blog. The platform is fire, popularity is also very popular, search engine optimization should choose and their web sites related theme, the potential audience site selling products is consistent blogging platform.

在人气值挑选层面，假如要挑选浏览量较为大及其名气较高的博客平台，能够 依靠Alexa排行做一哥大约较为，网址的Alexa排行能够 到www.alexa.com www.lnixs.com开展查寻：
In the choice of popularity, if we choose to visit quantity is large and well-known blog platform, can use the Alexa rankings do a website about comparison, Alexa rankings to www.alexa.com www.lnixs.com query:

新浪网的网站建立于一九九八年09月16日到现在早已十五年二十一天了，新浪网的一天的独立IP大约在2358数万人，这一浏览量的28.9%便是博客的独立IP量： 23586000*0.289=6816354
Sina website founded in 1998 09 months 16 days up to now has been 15 years and 21 days, Sina day independent IP in about 23580000 people, the independent IP 28.9% of the traffic is Sina blog: 23586000*0.289=6816354

换句话说，博客系统软件，一天的独立IP大约是681数万人。
That is to say, Sina blog system, a day of independent IP is about 6810000.

根据所述方式 ，能够 大约明确网址的浏览总数，另一方面，针对某一行业的技术专业个人博客，则应在考虑到其浏览量的另外也要考虑到其在该行业的知名度，知名度较高的网址，其blog內容的真实度也相对较高，这对中后期blog知名品牌的营销推广型网站建设的创建和有确立的要求的客户吸引住都是有关键的实际意义。
Through this method, can probably determine the total number of Web sites, on the other hand, for a professional blog site, you should consider the traffic should also consider its influence in the field, the influence of higher site, higher credibility of the blog content, it has the vital significance to establish the blog brand and has a clear demand of users.

⒉明确blog受众群体，制订blog基本建设总体目标
Determine the blog audience, making blog construction goal

在刚开始进到实际的blog升级以前，必须先确立blog创建的总体目标，而且明确基本建设blog的总体目标。
Before starting to enter a specific blog, need to clear the blog set goals, and determine the construction of blog target.

在这儿的blog基本建设，指的是创建技术专业的博客平台，应用blog营销网站，或是网址的商品或知名品牌。对电商网址而言真实的博客推广是靠原創的，系统化的內容吸引住潜在性消费者（或是顾客），塑造一批忠诚的blog用户，在用户人群中创建信任感，权威性度，产生blog知名品牌，从而危害用户的逻辑思维和选购决策。
Here on the blog construction, refers to the establishment of professional blogging platform, use blog website, or the website of the product or brand. The electronic commerce website blog marketing real is to rely on the original, professional content to attract potential buyers (or client), to train a group of loyal blog reader, reading groups in the establishment of trust, authority, forming the blog brand, then influence the reader's thinking and purchase decision.

在制订blog基本建设总体目标的情况下，应当确立目地，是根据blog危害客户选购个人行为？還是给自己的平牌营销推广做铺垫？還是单纯性的仅仅为网址的外链基本建设服务项目？仅有当最先明确自身的总体目标以后，事后的博闻撰写，总流量正确引导，外链基本建设才回有的收益。
In the development of blog construction goal, should be a clear objective, is through the blog influence the user purchase behavior? Is laying the groundwork for their flat brand promotion? Or simply for the website construction of the external links service? Only when the first to determine their own goals, subsequent blog writing, direct traffic, construction of the external links back to some rewards.

关键点层面，此刻应当大概明确从业blog创作的工作人员方案，每一个人的创作行业挑选，网络文章的公布周期时间等，因为blog创作內容有很大的协调能力和随机性，因而blog基本建设方案事实上并并不是一个严苛的“企业网络营销文章内容公布车时刻表”，只是从一个较长阶段来点评blog基本建设工作中的一参照。
The details, it should be roughly determined in blog writing personnel plan, select each person writing field, blog post release cycle, bec ause the blog writing content have great flexibility and randomness, so blog construction plan is not a strict "marketing article release schedule", a reference to it from a longer period to evaluate blog construction work.

⒊ 网络文章的创作与坚持不懈升级
The blog article writing and adhere to update

明确blog基本建设总体目标以后，就可以下手开展网络文章的创作。当blog创建好，博闻准备好以后，就必须依照上一步中的blog基本建设方案刚开始不断的升级。
After determining the blog construction goal, can proceed to the blog article writing. When a blog post, after ready, you need to step on the blog in the construction plans to start continuous updates.

在blog创作层面，实际上和网址的內容基本建设是相近的，能够 参照这书前边章节目录中详细介绍的內容基本建设方式 ，挑选好的标题，內容，选用清楚的构造，出色的排版设计等方法，将自身的网络文章创作保证充足出色。
In the blog writing, in fact, and the content of the website construction is similar, content construction method described in the previous sections of reference book can, choose a good title, content, a clear structure, layout, excellent, will own blog article writing, do good enough.

在blog升级层面，不管一个人還是一个blog精英团队，要充分发挥blog 长期性使用价值，就必须坚持不懈疑惑的创作，blog有时候发布2~3篇新闻报道或是文本是不够已做到blog基本建设的目地的。
In terms of the renewal of the blog, regardless of a person or a team blog, the blog will play a long-term value, need to keep writing, blog and occasionally published several articles news or text is shortage has reached blog construction purposes.

从另一方面将，有规律性，平稳地blog升级，也更能即便地把握住用户的目光，掌握近期发展趋势，微博客品牌文化建设产生更大的助推。
On the other hand, regular, stable to update the blog, also can even to grab the reader's attention, grasp the latest trends, micro blog brand building more power.

⒋ 网络文章中的外链方法
The blog article's external links skills

刚开始升级blog之后，不必急着开展外链基本建设，一般要等待blog有着一定的人气值，百度搜索引擎早已百度收录以后，才考虑到在网络文章升级的情况下，提升一定的外链，网络文章中的外链，应当依据出色外链的分辨规范，适当，有效地出現，例如文章正文中段首出現一次锚点链接主导关键字的外链，文章正文中出現两三个一辅关键字为锚点链接的外链，正为结尾出現一网址名叫锚点链接的外链等。
After starting to update the blog, do not rush to external links construction, generally have to wait the blog has certain popularity, after the search engine has included, to consider when blog update, add some external links, blog posts in the external links, should according to the judgment standard, the excellent external links properly, reasonably appear, such as the first paragraph a anchor text keywords external links, text appeared in two or three an auxiliary keywords as the anchor text of external links, is a website called the anchor text links to the end.

必须留意的是，千万别每一个网络文章上都添加这种以关键字为锚点链接的外链，千万别让全部blog的每一个文章内容都是有理想一个网站的外链，应当适度地偏向一些别的网址的连接，或是摩羯座文章内容不出現外链，可是出現文本强烈推荐也是非常好的方式 。
Of note, these keywords as the anchor text of external links are added to stop every blog post, don't let each article the whole blog has the ambition of external links to a web site, should be appropriate to some links to other web sites, or Capricorn is not external links, but the text recommended is also very good.

⒌博客首页的外链
The blog page external links

blog升级一段时间之后，在有着一定的浏览量，百度搜索引擎有一定的百度收录量以后买就可以考虑到在博客首页适度的提升一些外链。
To update the blog after a period of time, with a certain amount of access, search engines have included some after buying can be considered in the blog page appropriate increase in the number of external links.

在现阶段的许多个人博客系统中，都出示“友链”作用，百度搜索引擎优化者能够 运用此作用基本建设单边的外链，也就是偏向必须优化的网址的连接，而不用网址做纸箱子此blog的外链。
In many blog system at present, offer "links" function, search engine optimization can check the function of the construction of external links, is to optimize the site links, and does not need to do this blog website external links carton.

⒍ 将blog基本建设与别的資源紧密结合
The blog construction and other resources combined

blog尽管较为合适一般的百度搜索引擎优化者用于外链，可是并不意味着blog应该是单独存有的，反过来沒有修的blog基本建设一定会依靠别的的資源，做到更强的blog基本建设实际效果。
Blog though search engine optimization is suitable for general for external links, but does not represent the blog should be independent, instead did not repair the blog construction will make use of other resources, to achieve a better blog construction effect.

在一般状况下，将网络文章的內容与网址的內容紧密结合，和别的类似的blog创建交换友链，添加，创建blog社交圈，寻找大量的类似博友等方式 ，全是非常好的blog基本建设資源融合方法。
In general, the content and the website blog content of the combination, and other similar blog exchange links, add, establishing a blog circles, find similar blog for more, are a good blog construction resource combination.

⒎ 对blog基本建设的实际效果开展评定
To evaluate the effect of the construction of the blog

与别的的百度搜索引擎优化方式 一样，blog基本建设的实际效果也必须开展追踪，并依据发觉的难题逐步完善，改善。便于让blog充分发挥大量的功效。blog基本建设的实际效果评价方法，现阶段沒有详细的点评方式，但是可依靠最常见的互联网网站统计获得blog的浏览人数，从而大致得知blog的总流量状况，还可以依靠网址的网站统计系统软件，来查询blog上的外链为网址产生的总流量。
As with other methods of search engine optimization, blog construction effect is necessary for tracking, and according to the problems of continuous improvement, improvement. In order to let the blog to play more of a role. Effect evaluation method for the construction of the blog, no complete evaluation mode, but with the help of visits the most commonly used network access statistics for the blog, flow and generally that blog, also can use access statistics system Web site, to see the blog external links to bring traffic to the site.

还能够依靠一些外链查询工具，查寻blog的外链是不是对网址优化造成实际效果，例如GOOGLE 系统管理员专用工具中的外链汇报。yahoo外界链接查询等。
You can also use some external links query tool, query blog external links have effect on the site optimization, such as the GOOGLE webmaster tools in the external links report. External links query Yahoo.

一般来说，blog基本建设的流程非常简单，一切百度搜索引擎优化者都能够选用，在外链基本建设中，百度搜索引擎优化都应长期性有着一个或是好多个出色的blog，那样能够 迅速让必须优化的网址得到高品质的外链。
Generally speaking, the blog of the construction procedure is relatively simple, any search engine optimization can be used, in the construction of the external links, search engine optimization should have one or several excellent blog, this can quickly get to the optimization of the website to obtain the high quality of the external links.