在怎样搭建网站建设运营团队上，我最先要就是一下网络运营这一工作中。网络运营从多方面而言，他与生俱来就具备针对性、技术专业专业性、持续性三个看起来简易实际上不 简易的特点，进而也就决策了运营团队的组成。失礼地说，不具有所述三点，就不太可能把一个网络运营的很优异，网址一开始便是在走下坡。
On how to construct the website construction and operation team, I first want to talk about the work site operation. Web site operators from the deep, he was born with a systematic, professional, persistent three seemingly simple but characteristic is not simple, and also decided the operations team. Don't hesitate to say, do not have the above three points, it is not possible to operate a website very well, site is the beginning of the downhill.

曾经的我触碰过一个红葡萄酒领域的电商网址，当然，在他以前也是有酒水的电商网址的，可是这一红酒网站带来我的确是一种震撼人心。网站访问量基础来源于 于百度竞价推广，转换率趋于0，各类网络运营指标值不忍直视。当我们问到怎么会是那样的情况下，我首先发觉了难题：几任精英团队做出来，却不清楚网络运营为什么东西?
I have contacted the e-commerce site, is a wine industry, of course, before he is the electronic commerce website of wine, but the wine website I bring is a kind of shock. Website traffic basic from the bidding promotion, conversion rate tends to 0, the site operation index too horrible to look at. When I asked why this is so, I first discovered the problem: a few team down, but do not know the website operation for what?

仔细观看这一精英团队，基础设定十分全方位，策划部、企划部、杂志社、客户服务部，基础将运营团队所必须的工作人员配全了，可是网址考试成绩依然很差，这迫不得已令人思索。 返回这一红酒网站，策划部的工作人员只明白基础的外部链接、关键字优化和竟价，对SEO营销推广型网站建设也是一知半解;企划部数最多方案策划一些新浪微博、线下活动，反应却并不大，网页页面方案策划基 本不了解;杂志社每日公布的文章内容还比不上一个地区新闻报道门户网的编写发多多，文章内容几乎不被百度收录;客户服务部处在与营销推广单位的错位情况，与顾客沟通交流不可以运用轻松。不知 那样的乌合之众，怎样肩负起一个网站的经营呢?那麼应当怎样建团，怎样御统呢?
Look at the team, the basic setup is complete, the promotion department, planning department, editorial department, customer service department, will be the basic operation team of personnel required to complete, but the site performance is still very poor, which forced people to ponder. Back to the red website, promotion department personnel only understand basic chain, keyword optimization and bidding, the SEO marketing type website construction also have a superficial knowledge of planning; planning department up some micro-blog, online activities, not the page response, planning the don't understand; Editorial Department of journal articles published every day as a local news portal edit too much, the article is almost not included; customer service department is out of touch with the state of the marketing department, and customer communication cannot be applied easily. How can such a motley crew, how to undertake a website operation? How to build a team, how to control?

技术专业素养要扎实，可以独当一面。
Professional quality to be perfect, can take charge as chief of.

不久前我触碰了一个新网站，专业做设计方案产业链。最初这一新项目也是干了长达三年之久，沒有夺得，尽管历经重做，明确提出了新的运营模式，可是针对产品总监来 说，第一个难点便是营销团队怎样把一个不知名的新网站的商品销售出来。此役的产品总监根据猎头公司和方式挖来到2个置身一线的电話销售经理，素养十分全方位，当接 手了网址商品销售时，承受住了工作压力，充分利用专业能力和素养，在一个月能完成了业务流程方案，使网址完成了0的提升。
Not long ago I met a new, specialized design industry. At first, this project is also done for three years, no gains, although after revision, the new business model, but for the director to say, the first problem is the sales team to an unknown new product sales. The director of operations through the headhunting and channels dug up two first-line telephone marketing manager, quality is very comprehensive, when the next hand website product sales, has withstood the pressure, to use their professional skills and qualities, completed a business plan in a month, the network achieves 0 breakthrough.

自主创业自身便是一个很艰辛的全过程，可是针对一个处在不死不活的网址，针对经营和业务员而言，遭遇的工作压力显而易见。沒有工作经验的职工断不能轻率应用，不 可以独当一面，也不可以给予每日任务，尽管规定的很严苛，可是这样的人扪心自问，必须管理人员持续的发掘和选贤任能，用人不疑疑人不用。
Entrepreneurship is a very difficult process, but for a half-dead website, for operation and sales personnel, one can imagine the pressure. No experience of the employees shall not rashly use, not able to take charge as chief of, also cannot give the task, although is very demanding requirements, but such people, managers need continuous mining and know, employers do not suspect suspect not.

维持精英团队平稳，扎扎实实强烈推荐团队文化建设。
Keep the team stable, solid and recommended that the team construction.

以前有那样的一个网站，经营团队框架常常被管理者开展修定，最开始有六个商品单位缩编为三个业务部，本认为就可以趋于稳定了，可是出不来三个月，经营团 队又被更新改造，原来的商品单位又被分离出来，处在单独情况，一年当中，运营团队就经历了四次振动，最让人惊讶的是，每一次更改运营团队，除开产品运营会诧异一下， 历经精英团队更改的职工全是北京菲莲娜。那样的振动，兵不知将，将不知兵，定编错乱，导致了很多的踢皮球和人心涣散的状况。
There was such a website, the operation team framework is often managers are revised, originally had six products department downsizing for the three division, the thought that can be stabilized, but not three months, operation team and was modified, the original product department and are separated, in independent state within a year, the operation team, experienced the four shock, the most amazing thing is, every time you change the operation team, in addition to product manager will be surprised, experienced team of staff are new faces change. Such a shock, soldiers do not know will, will not soldiers, preparation of chaos, resulting in a large number of disputes and more personnel than work available phenomenon.

运营团队的振动，最立即的便是造成 工作中出現重合区，你也能够 管、他还可以管，通常最后无论。运营团队构架的变化，其目地取决于优化資源，提高精英团队，但 是经常的变化和变更，便会出現工作中真空泵地区、精英团队错乱惊慌及其工作人员的外流和离开。运营团队的创新和构架变化，要有一个标准和前提条件：精英团队进行宏伟目标，必须 一个新的磨炼机遇;高管一切正常变化，必须新的血夜添加;合乎利益集体共同利益。
The operation team of vibration, is the most direct cause work overlap area, you can also tube, he can also tube, often end up no matter. The operation team schema changes, its purpose is to optimize the resources, promote team, but is frequent change and change, will appear vacuum region, confused panic and team personnel and run away. The operation team in innovation and architecture, to have a principle and premise: a team to reach the target, the need for a new training opportunities; management of normal change, need new blood joins conforms to the fundamental interest group.

客观性应对精英团队文化的作用，不容忽视权益体制。
Facing the team culture objective role can not be ignored, the interest mechanism.

在这儿我提到了2个难题，企业文化和权益体制。为何一定是一起谈呢?由于在精英团队搭建中，权益共享资源是一种企业文化不能缺乏的新项目，自然还必须别的的文化艺术的存有。
Here I talk about two issues, team culture and interest mechanism. Why must it be talking about? Because in team construction, benefit sharing is a team culture indispensable items, of course, also need other cultural existence.

谈起到此，我还是以红酒网站为例子。这一精英团队创立之初，尽管借助着总公司资金的适用，能够 过着娇生惯养的日常生活，无拘无束。但在冲着网址的深入了解全过程 中，这类习惯性造成 这一精英团队从上至下都有一种自豪感， 来来回回出現了夸张、做假、人心涣散的心理扭曲。归根结底，除开高管的缘故外，那就是企业文化的消沉功效。
Talking about this, I was as an example to red. The team was first established, while relying on the parent company financial support, can live a life of provide for oneself and live comfortably, be light of heart from care. But understanding the process at the site, this habit that the team from top to bottom, have a sense of superiority, and the exaggerated, false, more personnel than work available sick. Investigate its reason, besides the reason of management, that is the negative effect of the team culture.

我曾经细心的阅读文章了该精英团队承继总公司的厚达100多张的公司文化，其文化艺术运用了很多的儒家思想关键文化艺术核心理念，对那样的年青精英团队毫无疑问是一种拘束。喜爱历史时间的 盆友都了解，治世靠儒家思想，雄霸九州靠法家学派。创业者或是是初创期精英团队必须的是顽强的文化艺术，更准确的是刺激性。不应该把那样较为完善的、用以推进精英团队的文化艺术规章制度用以 那样的精英团队的。大量的是用体制来开展对精英团队的管束。
I have read carefully the team inherited the parent company covers more than 100 pages of corporate culture, the culture of using a large number of Confucian culture, for such a young team is a bound. Like historical friends all know, just rely on the Confucian, Legalist gone by. Entrepreneurial team or start-up team need is blood culture, more specifically stimulate. Should not be so mature, for the consolidation of team culture system for this team. More is the mechanism for the team constraint.

以前有一个初创期网址的产品总监问俩位客服经理，这一礼拜你最你想干什么?客服经理回应说：双休日!主管问：确实想双休日?主管说：狠想双休日。主管说，帮我 一个总体目标，做到了就双休日!尽管最终的結果是客服经理沒有达目标获得双休日，可是哪个礼拜的销售业绩是很好的。从侧边看得出了权益体制的功效。
There was once a web start-up operations director asked two customer manager, what would you most like to do this week? Custom er manager replied: double cease! Director: really want to rest manager said: I want to rest?. Director said, give me a target, achieve the double cease! Although the final result is not achieved the goal customer manager get weekends, but the week's performance is very good. See from the perspective of the interest mechanism.

非常少有把权益共享资源载入企业文化的，可是确是大量的一荣俱荣、一损俱损这类的脱离实际的妄想和空话。企业文化的沉定也多是用权益体制和对赌协议那样很凡俗的物品凝炼出去的。沒有哪个精英团队或者企业不久初创期时便是满怀经世致用、报国志热爱祖国的总体目标的，她们只是是为了更好地多挣钱罢了。
Few of the benefit sharing writing team culture, but unrealistic fantasy and talk is more a loss, such as. The team culture of precipitation is also used in the benefit mechanism and gambling on this very worldly things concise. None of the team or company start-ups is with practical, patriotic patriotic goals, they are just to make more money.