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新手建站不可忽略的网站seo优化必备知识

2013-08-22 酷站科技
初学者建网站的情况下,看好的并不是网址优化,觉得要是网址发布就可以了,乃至一些必需的准备工作都没弄好,就匆匆忙忙发布,并且上线,仍在改动网页页面的合理布局和颜色设计方案,改动题目和內容叙述,这些初学者不注重seo网站优化的最具体表现是网址匆匆忙忙发布后,那一天看网页界面设计不太好,颜色不太好,就每日改一点,每过一段时间就改动一下css样式表,它是初学者常做的事,这也是初学者网址优化的忌讳。
When the new site, and not the website optimization, as long as the website online, and even some necessary preparations are not ready, we rush on-line, but also on the line, still modify the webpage layout and color design, modify the title and description, the main performance of novice don't focus on the SEO website optimization is site rush on-line, the day see webpage layout is not good, color is not good, every day to change a bit, every time you change the style sheet, it is the novice often do, this is also a novice website optimization of the taboo.

下边讲一下初学者建网站不能忽视的网站seo优化必需专业知识。
The following comment website SEO optimization must have knowledge of the new site can not be ignored.

1.网站模版难题。
Website template.


网址发布前,一定要先将网站建设模板设计后,各种各样网页页面关键点难题,还要在当地检测中弄好,不必发布后还改动网页页面款式,它是初学者最爱做的事,自然假如你对网页制作并不是很了解,用的是他人的模版,这时候你要是留意一些关键点难题就好了,终究网址是以內容为帝的,自然并不是说不高度重视网站模版,一个好的模版很有可能会产生好客户体验,对吸引客户,网址吸睛率的提升有非常大的协助。因此可以设计方案好的出色的模版,自然很重要,假如不可以那麼就以內容主导。
Before the line on the website, must first be website template design and construction, various webpage details, also should do well in the local test, don't also modify webpage style, this is new to most like to do, of course, if you're on the webpage design is not very familiar with, is not the template, then you as long as you pay attention to some details to be good, after all, site is the content for the emperor, of course is not to say do not attach importance to the site template, a template may bring good user experience, to keep users, are of great help to improve the site back rate. So to design a good template, of course is very important, if not then content.

2.网址题目难题。
Website title.


初学者网址发布后,喜爱经常的改动网址题目和叙述,这一也是百度搜索对新网站百度收录慢的关键缘故。因此在发布前,一定要为自己的网址一个非常好的精准定位,要明确好自身网址的题目,历经科学研究,针对网址题目,假如你能想到一个新奇的语汇,那麼百度爬虫会过多的关心你,会让你迅速的百度收录,自然新奇不是说冷僻,不必搞些冷僻晦涩难懂的语汇,自身都感觉不好看,记牢一点,网址优化是为了更好地给客户体验的,并不是为了更好地取悦百度搜索引擎的,即便你对百度搜索引擎友善可是你的客户体验不佳(这儿关键指客户的pv量和等待时间)排行早晚是要掉的,因此在以客户体验主导的前提条件下,尽可能想个好一点的题目,能够 自身用搜索指数查一下,题目最好是如果一句畅达得话,那样客户也可以记牢,对百度搜索引擎也罢,例如设计方案盟军素材网的题目。
New sites online, like change site title and description of frequent, this also is the main reason of Baidu included slow to railway station. So in online before, be sure to give your website a good location, to determine your site title, after the study, for the site title, if you can come up with a novel vocabulary, then Baidu spider will pay more attention to you, will give you a faster included, of course, the novel is not to say that rare, not doing understand words, feel not good, remember one thing, site optimization is to give the user experience, not to please search engine, even if you search engine friendly but your poor user experience (here mainly refers to the amount of PV users and residence time) ranking will be out, so the user experience as the premise, try to think of a better title, can use Baidu Index check, best if a way to smooth, so that the user can remember, the search engine or, such as design line material net title.

3.内部链接基本建设难题。
Within the chain construction.


网址内部链接基本建设,假如你的网页页面的内部链接非常少,那针对新网站而言是难以快速收录的,由于内部链接少表明你的营销推广型网站建设內容少,內容少那麼客户体验毫无疑问就很差,客户体验差,那麼百度爬虫就很有可能觉得你的网址是不良网站,迟迟不给百度收录,也就是说仅仅代表性的百度收录主页,因此内部链接基本建设還是和客户体验相关,这儿了解客户体验的必要性了吧!
Construction sites within the chain within the chain, if your site is very few, it is difficult to quickly included for new sites for, because the chain less explain the construction of marketing your website content is less, less so the user experience must be very poor, poor user experience, then Baidu spider might think that your site is landfill site, has not included, or symbolic includ ed the home page, so the construction of the chain or and user experience, here know the importance of user experience!

4.广告宣传难题。
Advertising.


新网站发布就放广告宣传,这个是不利网址优化的,会减少百度搜索引擎的好感度的,因此针对新网站,尽可能不必放广告宣传,在早已合理布局有创意的广告位上放一些照片,使网址总体看起来漂亮一点,尤其是网页广告,假如你是新网站,一发布就放网页广告,那麼大部分你的网址就被百度搜索引擎判死刑了,由于百度搜索新优化算法,石榴算法是专业对于网页广告的,自然新网站一般来说总流量毫无疑问并不大,假如你放网页广告来赢利,要是二种很有可能,一种就是你有非常好的正当性总流量来源于,一种就是你提前准备刷点击,这二种对网址的长久发展趋势全是不太好的,因此想长久发展趋势的,就行别走此近道。
The new line will put advertising, this is not conducive to the website optimization, will reduce the search engine friendly degrees, so for new sites, try not to put advertising, put some pictures on the already layout good advertising position, make whole site look nicer, especially the window advertising, if you are a new sites, a on line on the pop-up ads, so basically you website is search engine sentenced to death, because the new algorithm Baidu, pomegranate algorithm is designed for pop-up ads, of course, the general flow is not sure, if you put the pop-up ads to profit, as long as the two possibilities, one is you have a legitimate source of traffic is very well, one is you ready to brush flow, these two kinds of long-term development of the site are not good, so I want to long-term development, we should not make the cut.

5.內容收集难题。
Content acquisition problem.


新网站发布后就刚开始收集文章内容,这针对百度搜索而言,该类网址便是不良网站,压根不容易百度收录,即便百度收录了一段时间后也会被k,估计你毫无疑问要说,我原创文章啊,我曾经今看了一个网站,网站内容所有基本上是收集的,可是他的排行非常好,那他是怎么保证啊,我科学研究了一下他收集的文章内容,大部分沒有易读性,可是便是排行好,历经一番搜索,最终发觉他收集的文章内容里放了一些无关紧要的內容,将这种內容的字体样式和文章内容的背景色搞成一样的乳白色,那样客户访问文章内容的情况下就看不见了,都不危害客户体验,又能非常好的排行。
New sites began to collect articles online, for Baidu, such sites is garbage sites, not included, even if included after a period of time will be K, I am sure you will say, I pseudo original ah, I once saw a website, website content is almost acquisition, but his ranking is good, that he is the how to do ah, I studied his collection of articles, no readability basically, but is the ranking is good, after a search, finally found his collection article put some irrelevant content, the content of the font color and background of the article color to be the same white, so that users browse the time not see, do not affect user experience, but also a very good ranking.

我觉得大部分人要觉得这是一个非常好的方式 ,的确我观查了这一网址较长的時间,排行也没有掉,并且仍在逐渐升高,可是有一点就是这个网址的pv很低,基本上和IP一样,这表明什么,他建立网站是为了更好地顺从百度搜索引擎的口感,而不是重视客户体验,并且客观事实说明网址的客户体验很差,相信该类网址是走很近的,客户非常容易外流。这儿還是说来到客户体验,显而易见一切都是紧紧围绕客户体验转的。
I think most people would think that this is a very good method, I observed this site for a long time, ranking has not dropped, but also gradually increased, but the point is that this site PV is very low, almost like the IP, what does this mean, he is doing a website in order to cater to search engine taste, rather than focus on user experience, but also the fact that the user experience of the website is very poor, I believe this kind of website is not far away, the user is very easy to loss. Here is that the user experience, one can imagine everything revolves around the user experience.

6.服务器空间难题。
Host space problems.


没有一个平稳的室内空间难以搞好百度搜索排名,许多新手站长,在购买空间时考虑到数最多的是价钱难题,期待划算并且室内空间又大,相信划算没好商品的大道理,不必只图便宜,要不然真会给你追悔莫及的,我见过好多个网址原本排行非常好的,权重值也高,可是由于室内空间难题,一段时间无法打开了,最好是被百度搜索被降权惩罚了,尽管最终伴随着室内空间的平稳,权重值還是修复了,可是针对新网站而言会减少百度搜索引擎的好感度的。因此室内空间的挑选很重要,一定不必只图便宜。
Without a stable space is very difficult to do Baidu ranking, many novice webmaster, buy space when the price is considered the most problems, want cheap and space is large, I believe that no good cheap goods truth, don't covet petty gain, otherwise it will make you too late to regret, I have seen some sites have very good ranking, weight is high, but because of space issues, for a period of time not open, is best Baidu down the right, although in the end with the stability of the space, weight or restored, but for new sites will reduce the search engine friendly degree. So the choice of space is very important, must not covet petty gain .

7.有关301跳转难题。
About 301 redirection problem.


一般状况下,网站域名分主导网站域名和二级域名,比如xxx.com和前面一种是主网站域名,后面一种是二级域名,依据习惯性,有些人喜爱没有www的,而有些人喜爱带www的,因而为了更好地不使权重值分散化和知名品牌的打造出,就必须301跳转了,这儿也不叙述实际的方式 了,针对初学者,谨记一定要在发布后马上搞好301跳转,不必等着你的网址拥有就行的排行后在做301跳转,那样会造成 你的搜索引擎排名会终止升高,关键的是一定要选你要得用的网站域名,不必不断跳转。
In general, the domain is divided into the main domain and the two domain names, such as xxx.com and the former is the domain name, which is the two level domain, according to custom, some people love without WWW, and some people like WWW, so in order to make do not make weight dispersion and brand, you need 301 redirect, you not here on specific methods, for the novice, be sure to immediately make a 301 redirect in on-line, so you do not have a good website ranking in the do 301 redirection, this will lead to your website ranking will stop rising, it is important to select you want to use the domain name, do not repeatedly redirection.

我曾经见过一个网站,原本排行很高的,权重值大概为3上下,可是一次看他干了301跳转,之前没做了,将带www的偏向了没有www的,可是回来几日他又将没有www的偏向了带www的,过去了几日他的网址被被降权惩罚了,权重值立即降至0,迄今4个半月都还没修复,尽管百度收录许多,可是权重值排行很低,尽管权重值终究会修复的,可是時间会较长的,终究个人站长是等不了的,因此301跳转需慎重,当心实际操作。
I have seen a site, was ranked very high, the weight is about 3, but once see him do a 301 redirect, haven't been done before, will take www direction without WWW, but after a few days he would not bring the WWW to the WWW, the a few days on his web site is down right, the weight is directly reduced to 0, has more than 4 months has not recovered, although included many, but the weight of ranking is low, even though the weight will recover sooner or later, but time will be very long, after all grassroots webmaster is not afford, so a 301 redirect the need to be cautious, careful operation.

最终,提示大伙儿要培养定期维护301跳转是不是还合理,尤其是服务器升級后,本网站以前出現过这类难题,服务器升級后,301跳转竟然没了,还行本网站是新网站,无需过度担忧。
Finally, to remind you to develop a regular check 301 redirect is still valid, especially the host after the upgrade, the station has appeared this kind of problem, the host after the upgrade, 301 redirect all away, but the station is new sites, do not worry too much.

8.有关网址url百度搜索引擎的递交难题。
On site URL search engine submission of problem.


针对新网站,url的递交很重要,何时递交,递交几回,这一也较为关键,本人觉得,在新网站发布一段时间,在你的网站内容升级有规律性的状况下,在递交url,不必在你的网站发布沒有规律性的情况下递交,当搜索引擎蜘蛛来的情况下你的网址沒有內容,会减少百度搜索引擎好感度的。升级文章内容最好是要培养规律性,随后再递交url,最终初学者要培养看网站流量统计的习惯性,剖析百度爬虫的IP段和抓取网址的频次和规律性,对网址优化有非常大的协助。
For new sites, URL is important to submit, when submitted, submit many times, this is more important, personal think, on-line for a period of time in the new sites, in your website content update law, the submission of URL, do not update when there is no law to submit your site, when spiders your website does not have content, will reduce the search engine friendliness. Updated best article to develop rules, and then submitted to URL, finally the novice to form the habit of Web log, IP segment analysis Baidu spider crawling frequency and regularity and take website, has the very big help to the website optimization.

小结:这就是初学者建网站seo要考虑到的一些关键的难题,充分考虑这种会给你的网站建设少走些弯道,快速收录和获得排行。
Summary: This is the new site SEO to some important issues to consider, taking into account that will make your web site to little take some detour, fast included and ranking.
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