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详解SEO对B2C网站优化难点及突破点

2013-08-09 酷站科技
如今电商类的网购平台有好多好多,并且有非常大一部分正处于优化的前期环节,因此也是SEO网址优化的一块大的销售市场,假如可以在这个销售市场之中搞好优化,坚信针对自身的今后的seo路面是有极大的协助的。自然B2C网站建设也是不易优化的一种网站风格。
Now the electronic commerce class shopping platform has many, but a large part of it in the early stage of optimization, so the SEO website optimization is a big market, if you can do the optimization in this market, believe that there is a great help to my future road seo. A type of web course B2C website construction is extremely hard to optimize.

B2C网站优化的难题取决于:
The difficulty lies in the website optimization B2C:

1、关键字诸多,B2C网站归属于产品销售服务平台,一切一个那样的网址都是会牵涉到很不同产品,许多个知名品牌,更是由于商品诸多,因此必须优化的关键字也诸多,这么多的关键字都必须大家开展优化,那样才可以确保网址的总流量。并且除开商品词和知名品牌词,一些总体目标关键字也是务必要优化上来,不然总流量也会十分的凄惨。
Keyword is numerous, B2C website belong to commodity sales platform, any one such site will involve many kinds of products, many brands, it is because many products, so the need to optimize keywords is numerous, keywords so much we need to conduct optimization, like this only then can guarantee the website traffic. But in addition to product and brand word, some target keywords is also necessary to optimize up, otherwise the flow will be very miserable.

2、市场竞争激烈,现在是电商的新世纪,一切领域的电商营销型网站建设都是会有很多,这些人做同一个领域,卖基本相同的商品,这就造成 了市场竞争尤其的猛烈。并且这类市场竞争主要表现在总体目标词到商品词乃至到长尾关键词等好几个行业。
Fierce competition, it is a century of e-commerce, e-commerce marketing type website construction of any industry there will be many, these people have the same industry, to sell the same products, which leads to the competition is fierce. And this kind of competition in the target word to word even to many fields such as the long tail word.

3、百度竞价推广产生的危害,B2C网站是百度竞价推广做的数最多的领域之一,由于B2C网站是靠总流量用餐的,当然大伙儿不容易舍弃百度竞价推广那样总流量来源于数最多的方法,因此一些词,大家会发觉参加到竟价的网址非常非常多,左边的前10乃至都可能是百度搜索推广的。更是由于那样,一些词,大家优化来到主页以后,因为点一下过少,针对排行而言会出现很不太好的危害,对排行的起伏危害很大。
Effect of Baidu bidding to bring, B2C site is one of Baidu bidding do most of the industry, because the B2C site is to rely on traffic to eat, you will not give up the natural Baidu bidding such traffic sources most of the way, so some words, we will find that participate in the auction site is not very much, the left side of the first 10 even may is Baidu promotion. It is because of this, some of the words, then we optimize to the home page, click on the rankings because of too little, it will have a bad effect on the ranking, the fluctuation of.

尽管难题诸多,大家仍然是要想办法把她们优化上来,这才算是大家seoer存有的使用价值,并且优化上来以后,你能有十分明显的满足感。
Although many difficulties, we are still going to try and get them to optimize up, this is our SEOER value of existence, and optimize up, you will have a very strong sense of achievement.

要搞好B2C网站的优化,最先要寻找突破口,这一突破口便是关键字。我们在优化B2C网站的情况下,要与做其他类型的网址不一样,全部的优化工作中都应当是以关键字刚开始选择的,做优化计划方案的情况下也应该是由关键字刚开始散发。
To do B2C site optimization, first of all to find a starting point, the starting point is the keyword. We in the optimization of the B2C website, website to do with other types are not the same, the optimization work we are all from the keywords begin, do optimization scheme should be key words began to diverge.

从关键字,我们可以整体规划出网址的总体构造;从关键字,我们可以区划出网址的网页页面的关键级别;从关键字,大家乃至能够 了解网址的百度收录来源于;从关键字,我们可以了解文章内容升级的方法;从关键字,我们可以了解这种文章内容与网页页面的联络。。总而言之一切都应该是紧紧围绕关键字考虑的。这一点会与做企业网站、社区论坛都是有非常大的不一样。
From the words, we can plan the overall structure of the site; from the keywords, we can divide the important level of web page; from the keywords, we can even know included sites; from the keywords, we can know the update mode; from the key words, we can know that these articles and the page links.. In short everything around it is keyword based. This can and do enterprise stand, the forum is very different.

而做B2C网站优化,最重要的也是关键字的发掘和遍布,尤其是长尾关键词,一个取得成功优化的B2C网站,总流量的绝大多数来源于会是长尾关键词。而实际上,这类网址的长尾关键词发掘非常简单:
But do B2C website optimization, mining and distribution is also the most important keywords, especially the long tail word, a successful optimi zation B2C site, the source of most of the flow will be the long tail word. In fact, the long tail word this kind of Web mining is very simple:

每一个B2C网站所市场销售的产品都是会有很多主要参数,这种主要参数便是大家发掘长尾关键词最好是的方式 ,例如衣服裤子,它有男人女人款,它颜色,它有码数,它有设计风格这些,大家可以用这种主要参数组成出好多好多的长尾关键词,而实际上,针对顾客而言,她们也是很有可能检索“深蓝色休闲男装”这类词的,而假如你搞好了这个词,你能发觉,来的总流量全是很精确的,订单信息交易量的几率也会很非常好。
Each B2C site by sales of goods will have many parameters, these parameters are our best method for mining the long tail, such as clothes, it has male and female, its color, its size, its style and so on, we can produce many of the long tail word with these parameters, and in fact, for the consumer speaking, they are likely to search for "blue casual" this word, but if you do this, you'll find out, the flow is very accurate, probability order transactions will be very good.

也有,拥有这种主要参数组成出去的网页页面,你也不用再为百度收录总数而担忧了。有关这种长尾关键词的优化,最取得成功的实例便是王通了。
Also, with these parameters out of the page, you also don't need to worry about the number included. Optimization of the long tail, the most successful case is Wang Tong.

因此要做B2C网站的优化,突破口和重要之处,全是和关键字有关系!搞好关键字的工作中,你才有可能优化好一个B2C网站。
So do the optimization of the website B2C, the starting point and the point, are related and keywords! Do key words work, you can be a good B2C site optimization.
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