伴随着网络科技不断而飞快的发展趋势和普及化，公司电子商务网站在当代经济发展销售市场慢慢的稳步发展起來。互联网上的信息内容类型繁杂，各种各样，大家要想在互联网上迅速精确寻找自身所需产品就必须凭借百度搜索引擎。一种以百度搜索引擎的适应能力为行为主体的
网站建设的新理念——百度搜索引擎优化（seo）已经变成融进网站设计，并必然发展趋势为一种新的发展趋势。
With the development of network technology and the rapid development and popularization of sustainable business sites, enterprises in the modern market economy gradually grow up. The complex, the kind of information on every kind of network, people want to on the network quickly and accurately find the product you need to use the search engine to help. A new concept of adaptability to search engine as the main body of the website construction -- the search engine optimization (SEO) is becoming into the web site design, and will develop into a new trend.
1 网站设计中的seo技术
Website design in SEO technology
如今的社会早已步入了信息内容的时期，百度搜索引擎在修罗神着大家的信息内容寻找。网站设计也在悄悄地开展着核心理念上的升级换代，并从以往的以客户为导向性逐渐转为以百度搜索引擎为导向性。因而，网站设计持续融入百度搜索引擎，或是对百度搜索引擎友善，全是以百度搜索引擎为行为主体导向性的网站设计的心核心理念。显而易见，百度搜索引擎可以给企业官网产生浏览量，产生商业服务上的取得成功。这类以百度搜索引擎适应能力为卞体的网站设计的新理念，历经很多取得成功网址的检测向变成一种新的发展趋势。很多网站的设计者早已清晰的了解到
seo网站优化对网址产生高品质总流量的必要性，可是却沒有更深层次地掌握到seo的最好运用時间应该是在网站的建设之时。在由沒有“第二代网站设计逻辑思维”的设计师把一个网站竣工以后再去做seo只有是挽救，构造上较为融入百度搜索引擎的网址，seo相对性成本小，而构造上面有重大问题的网址，很有可能必须韬光养晦。假如确实要韬光养晦，损害的不可是钱财，也是時间。说白了优质的营销网站全是这些针对搜索者的关键字配对更为有关的网址，会出現百度搜索的前端。出現在百度搜索的前端，就代表着最有可能吸引住搜索者来浏览。
Today's society has entered the information age, the search engine is in charge of people's information search. Web site design is also quietly with the concept of the update, and from the past to the user oriented gradually shift to the search engine oriented. Therefore, website design constantly adapt to search engine, or to be search engine friendly, is a search engine as the main orientation of website design idea of heart. Obviously, the search engine can give enterprise site visitors, lead to business success. This search engine adaptability for the new concept of web design Bian body, after examination, many successful web site to become a new trend. Many web designers have a clear understanding of the importance of SEO website optimization to bring high-quality flow on the site, but no deeper understanding to SEO the best application time should be in the site planning. After there is no "second generation web design thinking" designer put a completion of the web site to do SEO is the only remedy, structure compared to the search engine website, SEO is relatively low cost, but the structure there is a major problem sites, may need to start all over again. If you really want to go back, lost money, more time. The so-called excellent marketing type site are those for the search of the keywords matching the most relevant sites, will be the forefront of the search results. In the forefront of the search results, means that most likely to attract searchers to access.
2 百度搜索引擎优化基本原理
Search engine optimization principle
百度搜索引擎优化（seo）是一个探索和实践活动网址对于百度搜索引擎的基本规律开展制做和变动的全过程。这一全过程必须对百度搜索引擎的运行有清楚的掌握、对互联网销售市场有丰富多彩的观查和感受、对网站的建设有具体工作经验、而且必须艺术创意性地破旧立新。要是将网页制作得合乎百度搜索引擎的排行基础要素就可以。这就是百度搜索引擎优化的基本原理。能够 那么来了解，公司网站的设计者对于互联网百度搜索引擎随网址的审批标准和排序规范，在网址构造和內容的设计方案上优化资产重组，将网址和网页页面的构成要素开展最优化的改进，使网址能最充足的被网络数据百度搜索引擎和导航站接受，最大限度地在互联网百度搜索引擎上提升网址的公信力，进而在网络数据百度搜索中占有最优化的前端部位，吸引住大量的、有针对性的来访者抵达网址。
Search engine optimization (SEO) is a universal law in a practice site for the search engine to make and change. This process needs to search engine operation to have a clear understanding, observation and experience, rich in network market making on the website of the practical experience, and the need to bring forth the new through the old ideas. As long as the webpage design with search engine rankings are basic factors can be. This is the search engine optimization principle of. Can understand so, enterprise website designer for the network search engine with the principle and arrangement of standard site, optimization in the design of website structure and content, will form factor of website
and webpage for optimizing the improvement, so that the website can most adequately network search engine and the navigation station acceptance, engine improvement authority of the site search in the network to maximize, to occupy the forefront position optimization in web search results, attract more, targeted visitors arrive at site.
3 网站设计中seo优化对策
SEO optimization strategy in Web Design
网站设计中的百度搜索引擎优化是对于网页搜索的基本规律，开展探索、制做和变动的全过程。电商网址要想在排行中获得优良的部位，必须在网站内容、市场定位和服务项目关键等各个领域考虑到百度搜索引擎优化算法，并将每个要素都优化及时。
Design of the website search engine optimization is the universal law of web search, exploration, production process and change. Electronic commerce website to obtain a good position in the rankings, need to all in the website content, product positioning and core services and other aspects to consider search engine algorithm, and each factor are optimized in place.
3.1 关键字优化
Keyword optimization
百度搜索引擎开展查找的关键检索标准是关键字（keyword）检索，就是指客户在百度搜索引擎中寻找该网址所键入的说明性英语单词或句子。在网站制作中，最先要明确的便是网址的关键关键词，从而紧紧围绕关键词进行短语。网站设计中关键词的操纵立即关联着网址对客户的能见度。关键字的设定一般置放在网址的题目、标识、文章正文这些，可以说在网站建设全过程中无所不在。关键字的设定和优化应留意以下几个方面：最先，关键词的设定应着眼于客户，从客户视角着眼于，如客户查寻“软件开发”获得软件开发有关的公司信息，软件开发公司在开展网站建设的全过程中，就应当将这一明显的关键字添加到网址的题目或主页之中。次之，要对关键关键字开展必需的拓展和反复排序，当在某软件行业的网站设计中，不仅设置了“软件开发”做为关键字，另外还将其充足扩大并布局在网址的主页中，包含“制图软件”、“系统软件”等。最终，针对网页页面中关键字的总数不适合过多，一般来说关键字在3-五个为宜，随后紧紧围绕设定的关键字开展叙述。这般布局关键字针对百度搜索引擎而言看起来主题风格突显、构思确立。
Search engine search search conditions are important keywords (keyword) search, is refers to the user to find the site enter descriptive word or phrase in the search engine. In the production site, the core keyword must first determine the is web site, and then around keyword expansion. Control key words in web design is directly related to the visibility of the site users. Keyword set is usually placed in the site title, labels, text and so on, can be said everywhere in the website construction process. Setting and optimization keywords should pay attention to the following points: first, the key word set shall be based on the user, looking from the user's point of view, such as user query "software" access to the software design of enterprise information, the software design of enterprises in the process of the construction site, it should be this significant keywords added to the web site the title or the front page. Secondly, to carry out the necessary extensions and permutation with repetition of key words, such as in the website design of a software enterprise, not only set a "software" as key words, will also be fully extended and arranged on the home page of the site, including the "software", "software". Finally, the number should not be too much for the webpage keywords, general keywords in 3-5 is appropriate, and then around the keywords set description. This arrangement of keywords to search engine is a prominent theme, clear conception.
3.2 网页页面优化
Page optimization
网页页面优化是对基本建设的网址上的构造、图象、控制模块等各种各样內容开展优化。网址的文件目录构造是网页页面的框架，对文件目录构造的优化是重中之重。一般网页页面的文件目录构造为三级，产品类别在一级目录，以提升商品的权重值影响力，进而在检索中获得更优质的排行。在百度搜索引擎的视线中，是没法讲解照片的，只可以文字扫描。网址中的商品图片和主题图片应当标明图片，插入图片的文字说明，或是立即用照片內容的关键字取名，全是使百度搜索引擎能够更好地讲解图片的优化方法。依据百度搜索引擎企业公布的一些材料和一些 seo 权威专家科学研究結果得到，百度搜索引擎相对性喜爱静态网页的网页页面，比这些带动态网站而且含有主要参数连接拥有 高些的权重值，因此大家尽量的使网址静态数据化，依据网址具体的状况，融合假静态数据技术性，使网址的归类页，商品页，主页都完成后台管理静态数据转化成，那样提升了网页页面的权重值，也减少了网络服务器负载，使网络服务器能承担更大的总流量。
Page optimization is the structure, module, image on the construction of various content on the site optimization. The directory structure is the skeleton of web page, is the primary task for the optimization of the directory structure. The directory structure of general webpage for three, product classification in a directory, in order to improve the weight status of products, in order to obtain the better ranking in the search. In the search engine's perspective, is unable to read the picture, only able to identify text. Web
site product pictures and pictures theme should indicate the picture information, add a picture text description, or with the picture content direct keyword name, is the optimal way to search engine to better understand the picture information. According to some data search engine company issued and some experts SEO the results of this study, webpage search engine like static page, than those with dynamic webpage and with parameters linked with higher weights, as far as possible so we make site static, according to the actual site situation, combined with the pseudo static technology, make the category pages, website of the product page, home page background static generation, thus improving the webpage weights, but also reduces the server load, so that the server can bear larger flow.
3.3 内链优化
Internal link optimization
内链在百度搜索引擎中的排行也是十分关键的要素，在网址导航中显眼的部位设定文件目录和主打网页页面，并保证每一个子网页页面都是有内链回到主页面和主打网页页面，除此之外，产品类别页与商品终端设备页中间的互链及互动链创建好联络也是内部链接优化的考虑到范畴。有效的内链不仅能够 协助客户更优质的访问网址的內容，还能够造成百度搜索引擎的留意。网址在基本建设的全过程中，能够 把关键的內容页数次连接于别的的网页页面，让百度搜索引擎清晰的了解网址的关键网页页面，并授予该页较高的pr值，便捷众多客户的数据库索引。
Factors of the internal links in the search engine ranking is also very important, the site navigation in eye-catching location set the directory and the main page, and to ensure that each page has inner link back to the main page and the main page, in addition, the product category pages and product terminal page between chain and chain to establish good interaction the scope chain optimization is also. Internal links reasonable not only can help users better browsing the content of the website, also can cause the attention of the search engine. The site during the construction, the important content page links to many other pages, let search engines know key website page, the page and give higher PR values, the convenience of the user's index.
3.4 外链优化
External links optimization
外链优化是商务接待网站建设很重要的一个阶段。互相交换友链是具备一定相辅相成优点的网址中间的简易协作方式，即各自在自身的网址上设定另一方网址的超链接，促使客户能够 从协作网址中察觉自己的网址，做到相互之间营销推广目地。交换友链的功效具体表现在好多个层面：得到浏览量、提升客户访问时的印像、在百度搜索引擎排行中提升优点、根据协作网址的强烈推荐提升来访者的真实度等。外链在排行体制中占了非常大的比例，找寻合理的外链是 seo 务必做的事。在网站建设的前期就需要搞好外链对策，例如和类似网址做友链，登录各种百度搜索引擎，各种文件目录等，防止应用一些群发消息的专用工具去做一些废弃物外部链接。
External links optimization is a very important link of the construction of e-commerce website. Exchange link has the advantages of simple forms of cooperation between certain complementary advantages of the website, hyperlinks that are in their own site to set up the other websites, so that users can find their own websites from partner sites, to achieve mutual promotion purpose. The role of the exchange links mainly in the following aspects: to gain access to the amount, increase when users browse the impression, to increase the advantage in search engine rankings, to increase the credibility of visitors through cooperative sites. In the early days of the construction site must do the external links strategy, such as links and congener website, on each big search engine, the directory and so on, to avoid the use of mass tools to do some of the garbage outside the chain.
4 结语（end）
网站设计，在现如今百度搜索引擎修罗神大家信息内容的时期，已经历经着由以客户为导向性继而以百度搜索引擎为导向性的新的设计构思。伴随着企业官网总数的持续提升和百度搜索引擎的普及化，网址被百度搜索引擎百度收录并得到不错的排行，并吸引住大量的客户浏览，是诸多企业官网所追求完美的总体目标。
Website design, search engine dominates people in today's information age, are experiencing a user-oriented turn to search engine oriented new design concept. With the increasing number of enterprise website and search engine popularity, site indexed by search engines and get good rankings, and attract more users to access, is the goal of many enterprises website.
百度搜索引擎优化是对于网址身心健康度明确提出的一项技术性，关键总体目标是提升网址的能见度，根据对网址构造、作用、內容、连接等首要条件的有效优化，使企业官网做到最优化的合理布局。
Search engine optimization is a technology website health proposed, the main goal is to improve site visibility, by optimizing the key factor of website structure, function, content, links, make enterprise website to achieve optim
al layout.
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