网站制作內容的消息推送、找寻、归类、挑选的方法有下列四种方式归类，多多少少的，另外共存。
Website content push, search, classification, screening way has four kinds of classification, more or less, at the same time.

一、客户自己挑选(Users customize)

这一种方法客户具备较大的主导权，网址根据设计方案清楚的归类导航栏和站内关键字搜索系统软件，让客户根据自身的意向，在网址上寻找到他必须的內容信息内容。
This way the user has the initiative the biggest, site classification through navigation and search system design is clear, let users through their wishes, to find he needs information on the website.

优势：条理清楚，简单合理。
缺陷：是不是能寻找精准的信息内容，一方面在于客户对信息内容的分类方法和关键词搜索的机构，一方面在于网址对信息内容的分类和关键字的机构。假如双方对同一內容的要求和了解不一致，，一个信息，网址归如A类型，客户觉得B类型能够 寻找，那麼一定是万念俱灭。那麼这一信息内容应当打A,B2个Tag，归于2个类型。检索也是一样的原因，要在检索的数据库索引里将很有可能被客户查寻的信息内容都出示彻底。最终，很多的归类和繁杂的检索信息内容累积下来，反倒又从精准变成了模糊不清。因此大家发觉，各种百度搜索引擎上的关键字愈来愈长。
Advantages: clear, simple and effective.
Weaknesses: if you can find the exact information, on the one hand depends on the user of the information classification and search keywords organization, on the one hand depends on the website for information classification and keyword organization. If the two party needs and understanding of the same content, inconsistent, an information content, such as web site to A category, B category of users that can be found, then it must be failed. This information should be playing A, B two Tag, fall into two categories. Search is the same reason, in the search index may be a user query information provided is complete. Finally, classification and miscellaneous large search information accumulation, but also from the exact into fuzzy. So people found, each big search engine keyword more long.

小结：做为最基本的方法，沒有网址不容易出示这一作用，最少都是有对信息的分类导航栏。
Summary: as the most basic way, no site does not provide this function, at least the classification of information.

二、审批配对(Audit matching)

审批就是指对內容开展审批挑选，例如根据得分管理体系，访问量，点击量，時间和这些别的一些要素，给予很多类似信息内容开展排列和权重值区别，来分辨这一內容对客户的必须水平高矮，在归类目录或是百度搜索里，将最很有可能的用户需求信息内容最开始或是最显著陈列设计给客户。
Audit refers to the audit selection of content, such as by scoring system, the quantity that browse, click rate, time and so on some other factors, sort and weight to a large number of similar information to distinguish, to judge the content of the needs of the user level, in the category list or search results, user demand information will most likely the first or the most obvious display to the user.

优势：为第一种方法做填补，根据标准对信息内容开展排列和过虑，减少大部分客户的寻找成本费。
缺陷：它是一种极少数听从大部分的配对方法，即默认设置必须信息内容的客户是“大部分客户”，忽略和忽视“极少数客户”的要求。而得分管理体系也是有管理体系的难题，让客户开展得分，并不会造成理性化成绩，技术专业得分又由于缺乏。有关产品成绩的难题，我还在此外一篇文章里做了探讨——目前产品的得分管理体系有缺憾此外，YouTube也得到了结果说，得分的遍布并不是理性化的。
Advantages: as a supplement for the first way, through the rules for sorting and filtering of information, reduce the most users search cost.
Disadvantages: it is a way of matching the minority is subordinate to the majority, which is the default need information of the user is " most users, " and not " a small number of users " demand. The scoring system also has the problem of the system, allowing users to score, and produce ideal will not score, score and the lack of professional. About the commodity the score, I in another article discussed -- existing goods scoring system is not perfect in addition, YouTube also draws the conclusion that, the distribution is not ideal score.

小结：在这个配对管理体系里，较大要求被较大考虑，最少要求被忽视，从损益表综合性而言是最优解，可是当这一社会发展的人性化要求愈来愈明显的情况下，长尾关键词上的用户需求就沒有显著的次序了，彻底是一小撮客户有一小撮不一样的要求，并且她们加起來便是一个不容忽视的长尾关键词，如何给他消息推送內容信息内容呢。
Summary: in this matching system, the maximum demand is the biggest meet the minimum requirements, be ignored, from the income in general is the optimal solution, but when the personalized needs of more and more intense, the long tail of the user needs no obvious sequence, is entirely a handful of users have a handful of different needs, and they add up to is a can not ignore the long tail, how to give them a pu sh content information.

三、人性化配对(Personalized matching)

根据多层次的掌握客户的喜好，对客户的信息内容要求开展配对。喜爱喝果汁的人根据“iPhone”这个词最先查询的是“果汁”基本信息，而一个“果粉”根据“iPhone”这个词最先寻找“苹果笔记本”。怎样去界定一个客户个性化层面，一般有二种方法。
Through the multi-dimensional understanding of user preferences, to match the user's information needs. Like to drink juice of the people through the " apple " this word the first view is the " apple juice " related information, and a " powder " through the " apple " the word first find the " apple computer ". How to define a user personality dimensions, there are two general ways.

一种称为“人以群分”：
One kind is called " like attracts like ":

是根据它喜爱的內容来预计。豆瓣电影在人性化配对上做的很非常好，它能给客户推十分精确的书本，影片这些。因此豆瓣电影必须先掌握你喜欢的是哪些种类的內容，你需要持续的累积你喜爱的內容，它就越精确的将类似的內容让你。
It is predicted by the content of love. The bean in the personalized match do very well, it can give users very accurate books, movies and so on. So the watercress need to understand your love is what type of content, you need to continue to accumulate what you like, it is more accurate to similar content to you.

此外一种是“物以类聚”：
Another is the " birds of a feather flock together ":

根据你的社交圈来预计。信息内容的传统式运转方式便是根据“群分”的人来开展的，资源共享最先是在社交圈和社交圈内，兴趣爱好同样的人中间散播，因此这是一个质朴的方式 ，根据大数据技术提升了散播高效率。豆瓣电影也会告之客户他的朋友在关心的物品和收集的信息内容，最典型性的還是相近开心网那样以人际交往为基本的SNS网站。你的朋友们显而易见比算法设计更掌握你，她们积极强烈推荐让你，或是他们自己喜爱的信息内容，相信你也会很感兴趣。
Predicted by your social circle. The traditional circulation way of information is through the "groups " people for, information sharing is the first in the circle and circle, the spread between people of the same interest, so this method is a simple, through the Internet communication technology improves the efficiency of. Bean also informs the user about his friends in things and collect information of concern, the most typical is similar to happy net that based on interpersonal relationships of SNS website. Your friends than the computer algorithm to learn more about you, they take the initiative to recommend to you, or they like information, I believe you will be interested in.

优势：更精确的配对，也更为合理
缺陷：羊群效应（Matthew Effect），好的越好，坏的愈坏，多的越多，少的愈少。举一个事例来表明，我还在Google Reader定阅了很多的UED有关的blog，結果它就全自动强烈推荐UED有关的blog帮我，可是我已经定阅可以了，我倒是很爱看一些写八卦小敏的定阅源，可是难以寻找。因为我不可以根据”写八卦小敏的定阅源“这一关键字寻找适合的Blog。
Advantages: matching more accurate, more effective
Disadvantages: Matthew effect ( Matthew Effect ), good better, bad worse, much more, less and less. As an example, in my Google Reader subscribe to a lot of UED related to blog, it will automatically recommend UED blog to me, but I already have a subscription is enough, I'd like to see some writing a gossip message feeds, but it's hard to find. I can't write by " gossip Xiaowen feeds " the keywords to find the right Blog.

小结：最精确，可是最非常容易走偏锋。
Summary: the most accurate, but the easiest Zoupian front.

四、没差别消息推送(No difference push)

说白了没差别便是，管你是谁呀，都给大家传送一样的信息内容。
There is no difference is, whoever you are, you have to pass the same information.

优势：方便，立即，果断
缺陷：非常容易被客户厌烦
小结：也是有实际效果
Advantages: simple, direct, simply
Disadvantages: easy to be sick
Conclusion: there are effects

大致，我小结出去的就这四种方法，都有好坏，对于怎样应用，在不一样的场景则有不一样的实际方法，这一多一些，哪个多一些。
On the whole, I summed up the four kinds of style, have their pros and cons, as for how to use, in different scenarios are detailed in different ways, the more, the more.
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