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网络营销之SEO网站优化方法策略

2012-11-20 酷站科技
电子商务是将来的经济发展发展趋向,也是许多公司所遭遇艰难,企业官网做电商,网址优化这方面是免不了的,网站内容品质:网址的內容品质在SEO优化中的使用价值是较大的,仅有拥有高品质的內容才可以吸引住顾客,仅有有使用价值的內容才可以有利于用户体验。
Business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in SEO optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience.

网址内基础优化:网站内部的基础优化则包括网址的内链的利润最大化有效交叉式,合乎客户习惯性的网站分类,清楚的网站分类中间的等级关联这些全是网址站内优化的基本技能。网址的外链:外链的品质及其总数针对网站制作的排行也拥有 关键的功效,当在某一个网站的友链上拥有 很多不一样种类网址的连接,那样的友链对网址沒有多少的使用价值。
Website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. External web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value.

一、网址高品质內容基本建设(The construction of website quality content)

因为百度搜索引擎在数据库索引时较为重视网站内容的特有性,也就是说白了的原創內容,具备与众不同內容的网页页面在百度搜索引擎中评分会高过具备千篇一律內容的网页页面。与众不同內容基本建设的构思能够 为“资讯新闻”“领域报导”“商品百度百科”这些即归类网页页面SEO信息内容,及其商品网页页面的商品描述,想办法在商品网页页面叙述中提升信息内容,来争得网页页面的评分。
Because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. Unique content construction train of thought can be " news " " Industry Report " " products. " and so on that page SEO information, as well as the product page description, think of ways on the product page description information increased, for page score.

二、网址构造优化(Website structure optimization)

网页页面META信息内容维护保养 。Title: Google的篇幅限定为38字符,百度搜索的篇幅限定为33字符,历经检测,这一篇幅限定为一个范畴而不是一个精确的唯一数据,尽可能确保标识符在35之内,那网页页面题目就能在谷歌和百度详细显示信息而不容易出現句号。 Keywords: 关键字的字符数一般不必超出100个字符。 Description:叙述信息内容一般不必超出200个字符,可是最好是操纵在75字符下列才可以详细显示信息。网页页面的Title和Description的功效类似SEM中的创意信息,因此具备很重要的功效,这也决策了顾客是不是能第一眼在百度搜索中见到你的连接就能决策连接到您的网址。那样的篇幅操纵及其网页页面优化规定不仅限于首页,尽可能将这类规定实行到一级乃至二级网页页面。商品数据信息:提升百度收录数的方式有多种多样,可是在其中起决策功效的還是网址自身的商品的总数,假如商品数量提不上,就算是能够 根据别的方式 来提升百度收录总数也是比较有限的,终究网页页面百度收录的总数是受网址商品数量决策。
Page META information maintenance. Title: Google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title Google and Baidu can be displayed in full without the occurrence of ellipsis. The Keywords: keyword characters generally do not exceed 100 characters. Description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. Page Title and Description effects similar to SEM in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. So to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. Products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity.

建数据库索引网页页面:以顾客在百度搜索引擎上的检索习惯性,来融合商品数据信息。如“美的电饭煲品质如何”,可是在做那样的数据库索引网页页面时,一定要留意网页页面自身的內容品质,不可以一味地为了更好地SEO而不管不顾顾客的客户体验;能够 考虑到在“商品百度百科”里来做那样的数 据融合,那样客户在寻找的回答时也做到了网址导进总流量的要求。
To build the index page : customer in search engine search habits, to the integration of product data. Such as " beautiful electric meal Bao quality how ", but in doing so the index page, attention must be paid to the quality of the content of the page itself, not just for SEO regardless of the user's experience; can be considered " products. " to do the data integration, so that users find their answers when they reached the site into the flow demand.

数据信息包裝 。为了更好地使百度搜索引擎更迅速全方位地网站收录,必须对归类、知名品牌开展组成,将数据信息包裝成一些新的网页页面,以供百度搜索引擎的网络爬虫数据库索引。如能够 依照知名品牌来建设网站上全部知名品牌的知名品牌网页页面,还可以依照归类 知名品牌的方式来组成转化成网页页面,保证之上几个方面后,网址的网页页面总数可能大大增加。
Data package. In order to make the search engine more fully and quickly collect website, there is a need for classification, brand portfolio, data will be packed into some new pages, for search engine reptile index. If in accordance with the brand to build web site all brand page, can also be in accordance with the classification of brand form combinations generated page, do the above points, the website page number will increase significantly.

内部链接管理方法。内链指网址内每个网页页面中间的相连接。提升內部各网页页面中间的连接,就好像提升大城市中的路面,会让百度搜索引擎网络爬虫该辆轿车能尽量多地访问网址的网页页面,内链的是多少也是搜索引擎排名的一个关键参照。提升内链的构思很普遍,例如新版本商品网页页面面包糠中提升知名品牌一项,及其之后新项目中的用知名品牌加型号规格更换面包糠中的商品编号,且更换后的知名品牌加型号规格组成是可点一下的网页链接,这种全是在提升网址的内链。
In chain management. Internal links to sites within the mutual connection between each page. To increase the internal links between pages, like the increase in City Road, will let the search engine spiders of the car can be as much as possible to browse web pages, internal link number is also an important reference website ranking. Increasing the internal link train of thought is very extensive, such as new product page crumbs increase brand a, and later project with brands and models to replace the bread crumbs in the product number, and replaced the brands and models of combination is clickable hyperlink, these are on the increase the site's internal links.

三、友链和外链基本建设(Links and link building)

在与外界网址协作的全过程中留意维持沟通交流,尽可能创建起平稳的合作方关联。协作地区与合作模式上能够 考虑到友链或是合作方。友链的管理方法构思提议是专而精。最先假如愿意在网址上再加上协作网址的连接详细地址,最好是不必再加上nofollow标识,尽管能够 确保PR值不容易向外传送,可是很有可能造成 在协作的网址上的连接被删掉。定期维护友链,确保不必出現死链的状况,另外还要定期维护合作方上是不是依然保存友链,要是没有应当立即提示另一方。查验周期时间提议为每个月一次。
With an external website of cooperation in the process of attention to maintain communication, try to establish a stable partnership. Regional cooperation and cooperation can be considered links or partners. Links management proposals is fewer but better. First of all if consent in website plus cooperation website link address, had better not marked nofollow, although can guarantee the PR value will not pass out, but is likely to lead to cooperation on the website link to be removed. Regularly check links, ensure do not appear dead links, but also regularly check the partner is still retain links, if not should remind each other. Recommendations for a monthly check cycle.

四、sitmap(Site map)

以Sitemap方法将各个归类网页页面、商品网页页面、评价网页页面、资询网页页面、探讨网页页面、数据信息融合成的网页页面、创建的数据库索引网页页面递交到百度搜索引擎。递交周期时间为每日递交,确保Sitemapsitmap的立即升级及维护保养。
Sitemap approach to various category page, product page, the comment page, page, the page data consulting, the whole page, establish the synthetic index page is submitted to a search engine. Submit periodic for every submission, ensure that Sitemap site map updating and maintenance.

电商时期,做网络营销网站seo优化方式 对策:网址高品质內容基本建设,网址构造优化,友链和外链基本建设,sitmap,让客户实际操作更方划算。
The age of electronic commerce, network marketing website SEO optimization strategy: high quality content website construction, website structure optimization, links and link building, website map, allowing users to operate more cheap.
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