北京市网站建设的总体设计风格以及设计创意是网站站长们最期待把握，也是最无法学习培训的。难就难在没有一个固定不动的程序能够 参考和效仿。让你一个主题风格，一切两个人都不太可能设计方案出彻底一样的网址。在我们说："这一网站很cool，很有个性！"那麼，是啥给你感觉很cool呢？它究竟和一般的网址有什么不同呢？文中尝试最简要的語言来表明：
Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain:

1.设计风格是啥，怎样塑造网站布局？
1 style is what, how to set up the website style?

2.艺术创意是啥，怎样造成艺术创意？
2 creative is what, how to generate creative ideas?

设计风格(style)是抽象性的。就是指网站的总体品牌形象给访问者的综合性体会。
Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

这一“总体品牌形象”包含网站的CI（标示，颜色，字体样式，宣传语），版块合理布局，访问方法，易用性，文本，语调，內容使用价值，存有实际意义，网站殊荣这些众多要素。举个事例：大家感觉网易游戏是和蔼可亲的，迪士尼是生动有趣的，IBM是技术专业严肃认真的。这种全是网址给大家留有的不一样体会。
The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

设计风格是与众不同的，是网站不一样与别的网址的地区。或是颜色，或是技术性，或是是交互技术，能让访问者确立辨别出这是你的网址特有的。
Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

设计风格是有人的本性的。根据网址的表面，內容，文本，沟通交流能够 归纳出一个网站的个性化，心态。是温文尔雅，是执着激情，是开朗非常容易,是纵容洒脱。象古诗词中的“豪放派”和“婉约派”，你能用人的个性来形容网站。
The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有设计风格的网址与一般网址的差别取决于：一般网址你见到的仅仅堆积在一起的信息内容，你只有用客观的体会来叙述，例如数据量尺寸，访问速率速度。但你访问有过设计风格的网址后你可以有更深一层的理性认识，例如网站有品味，平易近人，是教师，是盆友。
Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在确立自身的网址印像后，刚开始勤奋创建和提升这类印像。
clear their own websites impression after, began to build and strengthen that impression.

历经第二步印像后，你需要进一步找到在其中最有特点特性的物品，便是充分体现网站布局的物品。并且以它做为网址的特点多方面关键加强，宣传策划。比如：再度核查网站名，网站域名，栏目名称是不是合乎这类个性化，是不是易记。核查网站标准颜色是不是非常容易想到到这类特点，是不是能反映网址的性情这些。实际的作法，沒有围棋定式。我这里出示一些参照：
After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.将你的标示logo,尽量的出現在每一个网页页面上。或是页眉，或是底部，或者情况。
1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突显你的规范颜色。文本的连接颜色，照片的主颜色，背景颜色，外框等颜色尽可能应用与规范颜色一致的颜色。
The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突显你的规范字体样式。在重要的题目，莱单，照片里应用统一的规范字体样式。
The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一条顺口宣传语。把它做在你的banner里，或是放到显眼的部位，告知大伙儿你的网址的特点是...
4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.应用统一的语调和尊称。即便是多本人协作维护保养，还要让阅读者感觉是同一个人写的。
5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.应用统一的照片处理实际效果。例如，黑影实际效果的方位，薄厚，模糊不清度都务必一样。
6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.造就一个你的网站独有的标记或标志。例如在一句连接前的一个点，能够 应用,.。☆※○◇□△→（区位码里自身查看）这些。尽管非常简单的一个转变，却给人不同寻常的觉得，(为何也没有想起呢？)
7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a simple change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自身设计方案的花边图，线框，点
With 8 of their own design lace, line, point

9.展现你网址的殊荣和取得成功著作。
The 9 show your honor and successful work.

10.告知网民关于你的真人真事和念头。
10 tell friends about your true stories and ideas.

设计风格的产生并不是一次精准定位的，你能结合实际持续加强，调节，装饰，直至有一天，网民们寄信对你说："我爱你的网站，因为它很有设计风格！"艺术创意(idea)是网址存活的重要。这一点坚信大家都早已认可。殊不知做为网站设计师，最烦恼的便是沒有好的艺术创意来源于。
Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

留意，这儿说的艺术创意就是指网站的总体艺术创意，(由于这一艺术创意而造成这一网站，或是同样的內容，发布的艺术创意不一样),网页页面的平面图创意设计我将在后面的版块合理布局小技巧里详细介绍。
Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

艺术创意究竟是什么，怎样造成艺术创意呢？
Creative is what, how to generate creative ideas?

艺术创意是扣人心弦，精彩纷呈十分，十分不意的；艺术创意是捕获出去的好点子，是写作出去的奇招....这种说法都讲出了艺术创意的一些特性，本质上，艺术创意是传达信息的一种尤其方法。
Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

例如Webdesigner(网站设计师)，大家将在其中的E字母大写一下: wEbdEsigEr，觉得如何，这实际上便是一种艺术创意！
For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

艺术创意并并不是奇才者的设计灵感，只是思索的結果。依据英国广告学专业专家教授勒布朗詹姆斯的科学研究，艺术创意思索的全过程分五环节：
Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.分阶段--研究室收集的材料，依据旧工作经验，启迪新意；
1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--将材料咬合消化吸收，使观念随意发展趋势，随意融合；
2 incubation period - data of mastication and digestion, making sense of free development, any combination of;

3.启发期--观念发展趋势并融合，造成艺术创意；
3 - consciousness development and the combination of inspiration, creativity;

4.认证期--将造成的艺术创意探讨调整 ；
4 validation period -- will produce creative discussion;

5.发展期--设计方案设计网页，将艺术创意细化。艺术创意是将目前的因素重新排列。
5 - Design webpage, creative concrete. Creativity is the current element reset.

例如，互联网与电話融合，造成IP电话。从这一 点上考虑，所有人，包含我与你，都能够造就出非同凡响的艺术创意。并且，材料越丰富多彩，越非常容易造成艺术创意。就如同魔镜，筒内的玻璃镜片越多，所展现的图案设计越多。你假如有意能够 发觉，互联网上的数最多的艺术创意来源于与日常生活的融合(或是虚拟现实技术)，比如线上图书店，电子器件小区，网上拍卖。你是不是想起了一种更强的艺术创意呢？
For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

艺术创意思索的方式最常见的是想到，这儿出示了网址艺术创意的25种想到案件线索：
Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它错乱 2.把它变小 3.把色调换一下 4.使它更长 5.使它闪烁 6.把它放入歌曲里 7.融合文本歌曲绘画 8.使它变成年青的9.使它反复 10.使它变为立体式 11.报名参加比赛 12.报名参加打赌 13.变动一部分 14.瓦解它 15.使它曼蒂 16.使它速率加速 17.提升香气 18.使它看上去时兴 19.使它对称性 20.将它向少年儿童需求 21.价钱更低 22.给它起个外号 23.把它装包 24.完全免费出示 25.之上各类拓宽组成
1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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