五种普遍公司网站制作的作用要求：
Five kinds of common enterprise web design functional requirements:

第一：商品（服务项目）查寻展现型网站建设
First : the product ( service ) query display type website construction

商品（服务项目）查寻展现型网址关键目地是推销产品（服务项目），是公司的商品“展现框”。充分利用网络的现代信息技术，数据库查询储存查寻技术性，三维展现技术性，相互配合合理的照片和文字描述，将公司的商品（服务项目）充足呈现给新老顾客，使顾客能多方位的掌握企业商品。与商品包装印刷材料对比，网址能够 构建更为形象化的气氛和商品的感召力，促进店家及顾客对商品造成购置冲动，进而推动公司市场销售。
Product ( service ) query showcase sites core purpose is to promote products ( services ), is the enterprise product " show frame ". Using the network multimedia technology, database query technology, 三d display technology, effective combination of pictures and text description, the enterprise's products ( service ) the full show to the new and old customers, so that customers can complete understanding of the company products. Products and printing information is compared, website can create more intuitive atmosphere and product appeal, to businesses and consumers on product purchase desire, so as to promote enterprise sales.

第二：品牌推广型网站设计
Second : branding website design

品牌推广型网址十分注重设计创意，但有别于一般的广告创意设计方案。网址运用多媒体系统交互方式，动态网站技术性，相互配合广告创意设计，将企业品牌在互联网技术上充分发挥得酣畅淋漓。本种类网址主要展现公司CI、散播品牌理念、提升品牌形象。针对商品知名品牌诸多的公司，能够 独立创建每个知名品牌的单独网址，便于销售市场营销战略与网站推广统一。
Brand promotion website lays great emphasis on the creative design, but is different from the general graphic design of advertisement. The website uses the multimedia interactive technology, dynamic webpage technology, advertising design, corporate brand in the Internet played most incisive. This type of website highlights enterprise CI, disseminate brand culture, enhance brand awareness. For many brand products of the enterprises, and can be set up for each brand independent web site, so that the marketing strategy and web site to promote unity.

第三：公司对外为商务服务网站建设
Third: foreign business services site construction

公司对外为商务服务能够 根据互联网技术对公司各种各样涉外工作，出示远程控制、立即、精确的服务项目，是该类网址的关键总体目标。本站可完成渠道营销、终端设备顾客市场销售、合作方管理方法、在网上购置、即时在线客服、物流信息管理、售后维修服务管理方法等，它将更进一步的优化公司目前的保障体系，完成企业对子公司、代理商、售后维修服务商、顾客的合理管理方法，加快公司的信息流广告、现金流、货运物流的运行高效率，减少公司运营成本，为公司造就附加盈利，减少公司运营成本。
Foreign business services through the Internet for enterprises of various foreign work, to provide remote, timely and accurate services, is the site core target. This website can realize the distribution channel, terminal sales, partner management, online procurement, online services, logistics management, service management, customer service, it will further optimize the existing service system, to achieve the company branch, agency, after sale service providers, consumers and the effective management of enterprises, to accelerate the flow of information, capital flow, logistics operation efficiency, reduce the operating costs of enterprises, for enterprises to create additional revenue, reduce the operation cost of the enterprise.

第四：物件市场销售主导的网络购物型网站建设
Fourth: goods sales based online shopping website

什么叫物件市场销售主导的网络购物型网址？通俗化的说，便是完成网上买卖产品，选购的目标能够 是公司（B2B），还可以是顾客（B2C）。为了更好地了保证购置取得成功，此类网址必须有产品经营、购买管理方法、订单管理系统、商品强烈推荐、付款管理方法、收费标准管理方法、送出入库管理、会员管理系统等基础系统功能。繁杂的物件市场销售、网络购物型网址还必须创建積分智能管理系统、VIP智能管理系统、顾客服务沟通交流智能管理系统，产品销售数据分析系统及其与內部进销存软件（MIS，ERP）相处的数据信息导入导出系统软件等。本种类网址能够 开拓新的销售渠道，扩张销售市场，另外还能够触碰最立即的顾客，得到第一手的商品销售市场意见反馈，有益于销售市场管理决策。
What is product sales based online shopping website? Popular to say, is the realization of online buying and selling of goods, buy the object can be enterprise ( B2B ), can also be a consumer ( B2C ). In order to ensure the procurement success, the site needs to have the product management, order management, order management, product recommendation, payment management, charge management, shipping management, membership management and other basic functions. Complex product sales, online shopping website also need to establish the integral management system, VIP management system, customer service management system, sales analysis system and internal Invoicing ( MIS, ERP ) dealin g with the import and export of data system. This type of website can open up new marketing channels, and expand the market, and can also contact the most direct to consumers, obtain first-hand products market feedback, in favor of market decision.

第五：企业门户信息综合的网站建设
Fifth: the enterprise portal information website

企业门户信息综合的网站建设是全部各公司类型网址的综合性，是公司朝向新老顾客、业内人员及全社会发展的对话框，是现阶段最广泛的方式之一。此类网址将公司的平时涉外工作网上，在其中包含营销推广、服务支持、售后维修服务、原材料购置、社会发展公关解决等。此类网址函盖的工作类型多，数据量大，浏览人群广，信息内容升级必须好几个单位互相配合。公司综合性门户网信息平台有益于社会发展对公司的全方位掌握，但不利突显特殊的工作中必须，也不利呈现关键。
Enterprise portal information website construction is all type of enterprise website integrated, enterprises are facing the new and old customers, the industry and the entire society's window, is currently one of the most popular forms. The site will be in the daily work of foreign-related online, including marketing, technical support, after sale service, material procurement, public relations and other. The website covers the work of many types, a large amount of information, access group wide, information updating need many departments jointly completed. Enterprise information portal is helpful for a society to the enterprise comprehensive understanding, but is not conducive to highlight specific job requirements, also does not favor the show focus.
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