商务接待网站制作的因素，最先是一致性，即每一个联接都是有其存有的內容。这一点不管对浏览量還是百度搜索引擎都很重要。
Commerce website construction elements, first, integrity, each connection has its content. This both for a visitor or a search engine is very important.

一、电商网址的功能分区(Electronic commerce website function positioning)

网址不但意味着着公司的在网上企业形象，另外也是进行互联网营销的 革命老区，网址完成的作用对互联网营销的实际效果有立即危害，网址功能分区不确立不精确是很多企业官网无效 的关键缘故。因而，对企业官网作用精确精准定位是网站建设时要处理的主要难题。
Web site not only represents the company's online brand image, but also to carry out network marketing base, website realization function on the network marketing effect has a direct impact, the site functions is not clear not accurately is the main cause of the failure of many corporate website. Therefore, the enterprise website in the website construction of the accurate positioning is the most important problem to be solved.

1，公司电商网址应充足展现公司的经营管理理念，商品或服务项目的特点(The enterprise electronic commerce website should fully demonstrate the corporate business philosophy, product or service features)

公司电商网址是公司依据本身运营的必须创建起來的因而首 先理应融入企业运营的必须，为公司的运营和营销服务。企业官网应充足展现公司主要经营的业务的特点和优点 ，根据文本，图案设计，色调乃至响声等媒体，让客户能在最少的時间内把握住公司所要传送给总体目标顾客的核 心观念，而不是令人深陷一个“茫然的深海”乃至造成幻觉。
The enterprise electronic commerce website is the enterprise according to its own business needs to build up the first should be adapted to the business needs, for enterprise management and marketing services. Enterprise website should fully display their main business characteristics and advantages, through text, pattern, color and sound and other media, so that users can in the shortest possible time to seize the enterprises to convey to the target consumers of the core thought, and not let people into a " confused marine " even have the illusion of.

2，解决好数据服务与在线销售的关联(Deal with information services and online sales relationship)

商业网站的精准定位并不代表着一定要完成在线销售互联网和电商 的较大优点取决于信息内容的传递，而在线销售还有支付方式，信用体系，安全性法律、物流运输等众多环境要素 的牵制。在企业官网上出示丰富多彩的有关商品信息、专业技能详细介绍和售前服务售后维修服务根据进行线上销售主题活动， 推动线下销售总额的提高，它是大部分取得成功网址的相互特性。
Commerce website localization does not mean to achieve online sales network and electronic commerce is the biggest advantage of information transfer, and online sales and means of payment, credit system, safety legislation, such as logistics and distribution of many environmental factors. On enterprise website provide a wealth of information related products, professional knowledge and pre-sales customer service service through online marketing activities, promote net sales growth, this is the most common features of successful web site.

3，解决好商务接待与技术性的关联(Deal with the relationship between technology and Commerce)

技术性自身并不是目地，一切技术性全是为商务接待目地服务项目的技术性的使用价值 仅有根据商务接待的需求才可以完成，仅有当它推动商务接待总体目标完成的情况下才有使用价值。商务接待功能分区精确的网址并 并不是越美观大方越绮丽就行，技术性也并并不是越新就就越好。网页页面是静态数据的好還是动态性的好，需不需要应用数据库查询技 术，这理应依据网站建设所在的环节及其公司的经营规模与订单量的尺寸来明确。不可以为了更好地显摆技术性而放弃网 页免费下载的速率，不可以不管不顾企业技术创新水准和员工行为规范的现况而盲目跟风追求完美高新科技，不可以不管不顾商品不宜在 互联网销售的特性，及其该领域互联网技术覺醒度还较为低，进行网上交易有关的付款安全性，个人信用等难题还较为 突显的特性，一味追求完美互联网销售的完成，那样只有事半功倍乃至得不偿失。
The technology itself is not a purpose, any technology is for business purposes technical value only through business demands can be realized, only when it promotes business objectives when it is the value. Business functions of accurate positioning of the site is not more beautiful and more gorgeous good, technology is not more better. Webpage is static or dynamic, or use of database technology, it should be based on website construction stage as well as the size of the enterprise and the business volume to determine the size of. Not to boast of technology at the expense of web page download speed, not disregard the enterprise informatization level and staff quality status and the blind pursuit of high technology, not disregard the product is not suitable for online sales characteristics, as well as the industry internet awareness is still relatively low, begin network transaction payment security, credit and other issues are more prominent characteristics, the pursuit of t he realization of online sales, so that only half or even run counter to one's desire.

互联网和网站开发仅仅完成公司经营目标的一种专用工具，仅仅公司开 展运营和营销推广的方式和新闻媒体，技术性仅有和商务尤其是公司的主要经营的业务有机结合进而推动商务洽谈的进行时 才可以创造财富并产生经济效益不然极有可能沦落无关紧要的摆放，乃至变成防碍公司发展的圈套和吞食资产的超级黑洞。
Network and web technology is to achieve business goals of a tool, only the enterprise develop business and marketing means and media, technology and only business especially enterprise main business organic union to promote business activities to create value and bring benefit or likely to become not essential equipment, and even to become hinders the enterprise development pitfalls and black hole swallowed up the funds.

网址应最大限度地考虑消费者要求
The site should be to maximize meet customer demand

由于公司的商务接待总体目标必须根据考虑顾客的要求才可以卖王贮，所 以企业官网不但要合适本身特性，还应最大限度地考虑消费者要求。
Because business goals by meeting the needs of consumers in order to sell King storage, so enterprise website not only for its own characteristics, but also to maximize meet customer demand.

在今天的市场的需求中，消费者要求多元化，人性化的特点，规定每 个公司都能对这种转变做出立即迅速的反映，它是公司在销售市场立足于与发展趋势的必备条件。另外，公司中间的 市场竞争在非常大水平上是客户资料的市场竞争，谁可以把握顾客的要求，并以最短的时间做出回应，谁就能吸引住新 顾客，维持老顾客在市场竞争中制胜。因为销售市场的猛烈市场竞争促使很多产品的质量差别愈来愈小，商品的单一化 趋向也愈来愈强，这类产品的单一化結果促使质量已不是消费者消費挑选的关键规范，愈来愈多的消费者更为 注重的是店家能为其出示哪种服务项目，及其服务项目的品质和立即水平。为了更好地维持公司不断，平稳，健康地发展趋势 ，企业官网务必重视提升本身的服务水平，提高与消费者的沟通交流，塑造优良的服务项目品牌形象和企业形象，提升企 业的市场竞争力。
In today's consumer market, customer demand for diversification, personalized features, requirements of each enterprise can on these changes make timely and quick response, this is the enterprise foothold in the market and the development of the necessary conditions. At the same time, the competition among enterprises is to a great extent the competition of customer resources, who can grasp the customer needs, and the fastest speed of response, who can attract new customers, maintain old customers to win in the competition. Due to the fierce market competition makes a lot of commodity quality more and more, product homogenization tendency is more and more strong, the product homogenization results in quality is no longer the consumer to choose the main standard, more and more customers more value is the business can provide the service, and the quality of services and timely degree. In order to maintain an enterprise to last, stable, healthy development, enterprise website must pay attention to improve their service quality, enhance the communication with customers, establish a good image of the service and brand image, strengthen the competitive capacity of the enterprise.

二、深圳市网站设计标准(Shenzhen website design principle)

在网址开展产品交易商业网站不但要接受与解决很多零散而繁杂 的商务接待数据信息和信息内容。并且要确保数据及信息内容传送的安全系数，其作用既要充足强劲又要考虑商业服务步骤。与普 通的web网站对比电商网址在数据处理方法和传输数据层面规定高些，数据信息步骤更 繁杂。因而，针对电商网址那样一个繁杂的系统软件，大家务必从下几层面来进一步多方面确保：
At the site of commodities trading business website not only to receive and process a large number of fragmented and complex business data and information. But also to ensure the data and information transmission security, its function is powerful enough to satisfy the business process. With the ordinary web site compared with the electronic commerce website in data processing and data transmission requirements of higher, more complex data flow. Therefore, the electronic commerce website of such a complex system, we must from the several aspects to effectively guarantee:

1，系统软件的可信性(System reliability)

系统软件的数据信息对公司而言用”生命攸关”来描述，一点也不太过。 在一切状况下，确保网址靠谱，平稳的运作，保证数据信息的一致性，准确性和可恢复毫无疑问是是网站设计的 前提条件。
System data to the enterprise with " be a life-and-death matter " to describe, a little too much. In any case, ensure the website reliable, stable operation, ensure data integrity, correctness and recoverability is undoubtedly is the premise of website design.

2，系统软件的安全系数(System security)

Internet让我们产生了便捷，也产生了很多不便，网络黑客和病毒感染随时随地很有可能入侵，导致信息内容和互联网的 安全系数遭遇严苛的挑戰。设计方案时，务必采用充足的对策，为了确保的安全性。
Internet has brought us convenience, it also brings a lot of trouble, hackers and virus can invade, resultin g in information and network security is facing grim challenge. When the design, must adopt adequate measures, ensure the security of the system.

4，系统软件的扩展性(The expansibility of the system)

伴随着数据量的提升和软件系统的扩大系统软件的软、硬件配置也务必逐渐 地拓展。网站设计时要保证对系统更新换代的适应力5系统的开放式商业网站仅仅公司全部 商务接待管理体系中的一部分，它可能是公司的第一个系统软件，但决不会应该是最终的一个。因而，它务必设计方案成适用 开放式、合乎有关标准规范的系统软件，使其能与原来系统软件(如果有得话)融洽工 作，并与未来在建系统软件互相适配。
With the increase of information and the application of system expansion system of soft, hardware must also gradually extended. Web site design to ensure the system to upgrade the ability to adapt to 5 open system business website only enterprise of the whole business part of a system, it is the first enterprise systems, but never should be the last one. Therefore, it must be designed to support the open, in conformity with the relevant technical standard system, so that it can work with the original system ( if any ) coordination work, and with the new system compatible.

6，系统软件的创新性(The advanced nature of the system)

信息科技的发展趋势飞速发展，我们在设计方案时，要尽可能选用优秀而成 熟的技术性和机器设备，以为了确保高效率、靠谱安全性地运作此外，还要避免片面性地追求完美“一步到位”的趋向 。
The development of information technology change rapidly, we are in the design, to maximize the use of advanced and mature technology and equipment, to ensure that the system is efficient, reliable and safe operation at the same time, also should prevent one-sided pursuit of " one-step" tendency.

三，尚品网站制作中对你说要留意的难题(Luxuries in web production must tell you to pay attention to the problem)

网站内容应按时升级
Website content should be regularly updated

一个网站假如长期性以一张始终不会改变的“脸”观人，乃至连公司产 品的信息都始终凝结在那里，上千年难能可贵～变，则这一网址将迅速丧失对客户的吸引住，当然更不太可能给公司 产生它所期待的诸多权益了。那样的网址，最后只有沦为为互联网技术中的不良网站。换来讲之，假如网址上 的內容常常升级，客户常常能够 掌握到该公司新的动态性及商品，则那样的网址便会吸引住愈来愈多的客户。
A website if long-term to a constant " face" show a person, even the enterprise product information remains there, the Millennium rare - variable, this site will soon lose the attraction to the user, natural or may be brought to the enterprise it is expected a variety of interests. Such a web site, can only be reduced to the Internet in the garbage site. In other words, if the content of the web site is updated frequently, users often can see that the enterprise new dynamic and product, this website will attract more and more users.

企业官网上一般都是有专业的公司邮箱，用于接受客户的电子邮件。但 许多公司的电子邮箱名存实亡，客户给公司的电子邮件压根无法得到一切回应，最终客户不可以而舍弃，在这里舍弃之 中创业商机也就随着走远了。实际上，现代企业务必保证“耳听八方”，由于一切方式的信息都是有很有可能变成企 业可遇而不可求的创业商机。
Enterprise website generally have specialized enterprise mailbox, is used for receiving the user's mail. But many enterprise mailbox exists in name only, the user to the enterprise mail can not get any response, the user not to give up, give up the business opportunities in this will slip away. In fact, the modern enterprise must do " very alert ", since any channel message may become a business can not be met and business opportunities.

充分发挥网址需有的功效，将网址融进到公司工作流程中去一个网站，假如仅有公司概况通讯地址 、长途电话、公司名字，银行账户，乃至连商品，服务项目类型也没有那这一网址就相当于个人名片，客户浏览此 类网址，对公司以及商品和服务项目都一无所知是不太可能给公司产生经济效益的长久以往，客户会对企业品牌形象和销 售受到非常大影响，进而丧失对公司的信赖。
Play site due effect, the site into the enterprise business processes to a web site, if only the company address, telephone, company name, bank account number, or even product, service categories are not that this site is equivalent to calling card, users to access this website, to enterprises and their products and services know nothing at all is not possible to bring benefits to the enterprise. If things go on like this, the user will be on the corporate image and sales, thus losing the trust to the enterprise.

次之是便捷性，顾客和浏览量的耐心非常少，假如你不可以在第一时间出示给他要想的信息内容或是商品，那她们很可能会去别的地区找寻。
Followed by the ease of use, consumers and visitors patience rarely, if you can not be the first time to provide the information they want or product, they will go to other places to find.

第三是网址的结构型，如何搭建一个非常容易被百度搜索引擎检索到。这一点看着你是对于海外顾客還是中国顾客。中国得话便是做百度，海外就做Google。
Third is the site of the structure, how to build an easily search engine to. This point of view you are targeting foreign customers and domestic customers. The word is done do Baidu, Google abroad.

第四是网址的安全系数，做为一个电商网址，除开本身的安全性以外还要对客户的信息内容和资金保障安全性。
Fourth is the site safety, as an electronic commerce website, in addition to its own security to the user information and financial security.

最终便是信誉度。这一点能够 根据获得许多验证得到原始的信誉度累积。
The last is the reputation. This can be done by many certification to obtain the initial accumulation of credibility.
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