伴随着互联网技术的发展趋势，愈来愈多的公司刚开始高度重视互联网营销，但在很多店家眼中，网站制作就相当于互联网营销。 建好一个网站， 就会有源源不绝的消费者找上门， 那样的意识早已过时了。 企业官网仅仅互联网营销的一部分，但她们中间又拥有 密不可分的联络。
With the development of Internet, more and more enterprises begin to pay attention to network marketing, but in the eyes of many businesses, web site production is equivalent to the network marketing. Build a website, there is everfount customers come, this is outdated. Enterprise website is only the part of the network marketing, but they also have close ties.

1、从网站建设在互联网营销中的影响力而言，网站建设是互联网营销十分关键的构成部分。 无论进行哪样互联网营销，都离不了企业官网各类作用的适用，包含文章内容，照片，会员制度，共享作用，SEO网址优化这些。一样的大道理，网站制作的水准的不一样，也牵制了互联网营销的进行，关键反映在 公司企业形象的展现和百度搜索引擎优化实际效果等好几个层面。因此，在网站建设前期，就需要充分考虑 互联网营销方式对企业官网的必须。
From the construction site on the network marketing status, website construction is a very important component of network marketing. No matter what kind of network marketing development, are inseparable from the corporate website of the functions of support, including articles, pictures, membership function, share, SEO site optimization and so on. Similarly, website production level is different, also restricting the development of network marketing, mainly manifests in the enterprise brand image display and search engine optimization effect etc.. So, in the site construction, we must take into account the network marketing methods to the needs of the enterprise website.

2、从全部互联网营销的程序流程上讲，网站建设是互联网营销的刚开始。企业官网的作用为以 后的互联网营销确立了基本， 如网络推广和线上客户服务等。 一些十分关键的营销手段还要依 托企业官网上的作用才可以显现出来，比如百度搜索引擎营销推广，邮件归档营销推广，和网址会员营销 这些。一般全部企业的营销战略制订出来以后，做的第一步便是网址的方案策划和基本建设。 
From the network marketing program, site construction network marketing start. The function of enterprise website for network marketing has laid a foundation, such as website promotion and online customer service. Some very important marketing method must rely on the enterprise website function can display, such as a search engine marketing, email list marketing, and website membership marketing etc.. General entire firm 's marketing strategy formulation down, do the first step is site planning and construction.

3、 从网站建设与互联网营销的关联而言， 企业官网的作用决策了公司互联网营销的实际方 法， 另外企业官网的作用没办法充分发挥效应来推动产品成交量的提高， 必须实际的营销手段 的协助才可以显现出来。 总的来说，网站建设仅仅互联网营销的一部分，还可以说成务必存有的方式，仅有拥有公司 网址的适用，各种各样互联网营销方式才得到反映出去，二者是紧密联系的。
From the website construction and network marketing relations, corporate website function has decided the enterprise network marketing to the specific method, at the same time, enterprise website function can not play a function to promote commodity trades the quantity increase, the need for specific marketing methods help to play. To sum up, website construction is the part of the network marketing, also can saying is must exist in the method, only the enterprise web support, various methods of network marketing can be reflected out, the two are complementary.

4、从互联网营销的传播渠道和信息内容来源于上讲，內容是全部互联网营销的基本。说白了的互联网 营销推广，但是二种方式，第一种是根据各种各样互联网推广手段将潜在客户吸引住到自身的网址上，随后将网址上的內容展现给这种浏览量。 第二种方式便是立即将营销推广信息内容根据一些推广手段立即发送给潜在性消费者，引起她们的兴趣爱好，进而达到选购。
From the network marketing channels and sources of information on tell, content is the basis of network marketing. The so-called network marketing, but the two methods, the first kind is through a variety of network promotion measure will potentially attracting users to your site, and then the content of the web site presents to the visitors. The second kind of method is direct marketing information through some promotion means directly to potential customers, arouse their interest, in order to reach purchase.
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