公司网站建设计划方案的目地
The purpose of enterprise website builds a scheme

1. 公司北京市网站建设计划方案的方案策划关键目地取决于，可以根据首页，公司概况，产品与服务信息内容，让顾客清晰掌握企业商品及其服务信息状况。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.

2. 网址频道清楚一目了然，网址自身便是服务型，为公司产生宣传策划。频道中间的设置全是在服务项目于怎么让网址更吸引住顾客，更能把握住顾客心理状态，便捷客户访问网址而设置制做。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.

3. 方案策划还能够反映出网站框架设计方案是不是有效，预估可以做到哪些实际效果，及其中后期网络推广工作计划。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.

公司网站建设计划方案后台管理智能管理系统设计方案架构
Enterprise website backstage management system frame design of construction scheme

（1） 网站后台管理必须开展前期设计，为了更好地便捷使用人升级网址商品信息或是服务信息，由于公司的商品或是服务项目在持续的提升和健全，因此为了更好地便捷客户应用，后台管理必须为顾客构建一个管理系统，商品及其产品类别提升，删掉，改动等作用。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.

（2） 留言版及其网站公告：根据留言版能够 层面创建于顾客中间沟通交流的媒体，许多企业官网忽视这一点。网站公告能够 在第一时间内告知顾客公司新产品的公布及其公司最近动态性，那样，当自身有新品发布的情况下，一直会第一时间通告到这种顾客，也是提升顾客服务品质的一种方式。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.

公司网站建设计划方案的內容
The contents of the construction scheme of enterprise website

一、企业建站前的市场需求分析
Construction site before the market analysis

1、有关领域的销售市场是如何的,销售市场有哪些的特性，是不是可以在互联网技术上进行公司业务。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.

2、销售市场关键竞争对手分析，竞争者网上状况以及网站规划、作用功效。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.

3、企业本身标准剖析、企业概况、销售市场优点，能够 运用网址提高什么竞争能力，企业建站的工作能力（花费、技术性、人力资源等）。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).

二、企业建站目地及功能分区
Construction site purpose and function orientation

1、为何要建设网站，是为了更好地塑造企业品牌形象，宣传策划商品，开展电商，還是创建专业性网址？是公司的基础必须還是市场拓展的拓宽？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?

2、融合企业資源，明确网址作用。依据企业的必须和方案，明确网址的作用种类：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:

管理型网址、应用性网址、商业服务型网址（领域型网址）、电商型网址；企业官网又分成企业品牌形象型、品牌宣传型、UEO营销推广型网站建设、顾客服务型、电商型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..

3、依据网址作用，明确网址应做到的目地功效。
Accord ing to the website function, determining the site should meet the objective function.

4、公司内网（intranet）的基本建设状况和网址的扩展性。
Intranet ( intranet ) building and site of scalability.

三、网站开发解决方法?
Web technical solution?

1、选用自建服务器，還是租赁多线云虚拟主机。
Using HTTP file server, or hire a virtual hosting.

2、挑选电脑操作系统，用window2000/nt還是unix,linux。剖析资金投入成本费、作用、开发设计、可靠性和安全系数等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.

3、选用模版自助建站系统、建站套餐還是人性化开发设计。
Using the template, self-help Station set or personalized development.

4、网站安全对策，防黑、病毒防护计划方案（假如选用云虚拟主机，则此项由技术专业企业代劳）。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).

5、挑选哪些的动态性程序流程及相对数据库查询。如程序流程asp、jsp、php；数据库查询sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.

四、网站内容及完成方法
Website content and realization way

1、依据网址的目地明确网址的构造导航栏。
According to the site to determine the site navigation structure.

一般管理型网址应包含：公司概况、公司动态、产品简介、顾客服务、联系电话、留言版等基础內容。大量內容如：疑难问题、销售网络、招兵买马、在线论坛、英语版这些。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.

2、依据网址的目地及內容明确网址融合作用。
According to the website of the objective and content of determining the site integration function.

如flash引导页、会员管理系统、网络购物系统软件、线上支付、调查问卷系统软件、线上支付、信息检索查询网站、流量监控系统软件等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.

3、明确网址的构造导航栏中的每一个频道栏目的子频道。
Determining the site structure navigation in each channel columns.

如公司概况中能够 包含：首席总裁开幕词、发展史、公司文化、核心优势、生产制造产业基地、高新科技产品研发、合作方、关键顾客、客户评价等；顾客服务能够 包含：服务电话、服务理念、服务等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.

4、明确网站内容的完成方法。
Determining the site content realization way.

如产品展示应用动态性程序流程数据库查询還是静态网页；销售网络是选用目录方法還是地形图展现。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.

五、网页制作(Webpage design)

1、网页制作艺术设计规定，网页页面艺术设计一般要与公司总体品牌形象一致，要合乎公司ci标准。要留意网页页面颜色、照片的运用及版块方案策划，维持网页页面的总体一致性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.

2、在新技术应用的选用上应考虑到关键总体目标浏览人群的遍布地区、年纪阶级、网速、阅读习惯等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.

3、制订网页页面重做方案，如大半年到一年時间开展较规模性重做等。
Making webpage revision program, such as a half year to one year time large scale correcting.

六、经费预算(Expense budget)

1、 企业网站建设花费的基本费用预算
The cost of the preliminary budget

一般依据公司的经营规模、建网站的目地、上级领导的准许而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.

2、 专业建站企业出示详尽的作用叙述及价格，公司开展性价比高科学研究。
Professional website to provide detailed description of the function and price, cost of enterprises.

3、 网址的价钱从几千块到十几万元不一。假如清除模版式自助建站系统（一般觉得公司的网址不管尺寸，务必有唯一性，假如千篇一律对企业品牌形象的危害巨大）和价格垄断的要素，网站建设的花费一般与作用 规定是正相关的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.

七、网站运营(Website maintenance)

1、网络服务器及有关硬件软件的维护保养，对很有可能出現的难题开展评定，制订响应速度。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.

2、数据库维护，合理地运用数据信息是网站运营的关键內容，因而数据库查询的维护保养要变得重要。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.

3、內容的升级、调节、SEO网址优化等。
Content update, adjustment, SEO website optimization.

4、制订有关网站运营的要求，将网站运营系统化、规范性。
Make website maintenance requirements, the website maintenance system to change, standardization.

5、表明：动态性信息内容的维护保养一般由公司分配相对工作人员开展线上的升级管理方法；静态数据信息内容（即不起作用动态性程序流程数据库查询适用）可由技术专业企业开展维护保养。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.

八、网站压力测试(Site test)

网站更新前应开展细腻缜密的检测，以确保一切正常访问和应用。关键检测內容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:

1、文本、照片是不是有不正确。
Text, pictures, whether there is error.

2、程序流程及数据库测试。
The procedures and database test.

3、连接是不是有不正确。
Link error.

4、网络服务器可靠性、安全系数。
Server stability, safety.

5、网页页面兼容性测试，如电脑浏览器、显示屏。
Webpage compatibility testing, such as a browser, display.

九、网站更新与营销推广(Web publishing and promotion)

1、网站压力测试后开展公布的媒体公关，广告宣传主题活动。
Site test after the release PR, advertising activities.

2、检索引掣备案等。
Search engine registration.

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