北京市网站建设企业酷站科技：网址针对所有人也不生疏，在那样一个互联网髙速比较发达的时期，网址就代表着整体实力和知名品牌。特别是在针对这些期待根据互联网方式来拓展营销推广之途的公司，网站建设针对她们而言是头等大事。但是怎样才可以基本建设好一个即有益于营销推广而又能树立本身整体实力和知名品牌的网址呢？
The Beijing website construction company Luxuries: Chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. Especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. But how to construct a conducive to marketing and flaunt oneself actual strength and brand website?

新建站之初，大家就务必要充分考虑网址的营销推广性，一个满足条件的网址要充分考虑许多层面的要素，可是最后的目地全是将网址的总流量转换变成真实的顾客。自然，凭着一个人的能量要想进行一个极致的网址是不足的，务必新建站之初多收纳整理提议和工作经验，才可以确保网址的良好基本建设。总流量变换的一个前提条件便是要有一个优良的客户体验。顾客便是赶到网址访问和选购的客户，仅有让她们见到自身要想的，寻找自身想购买的，她们才会让你订单信息，那样才可以进行总流量的变换。那麼：网址怎样才可以把客户体验保证完美呢？
In the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. Of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. Flow conversion of a first requirement is to have a good user experience. The customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. So how can the user experience: site to the extreme?

说白了客户体验便是客户在是应用商品全过程中创建起來的一种纯主观性体会。客户体验关键反映在让商品有效、可用、和实用三个层面。让商品有效既是考虑顾客的要求；可用则就是指网址的每个连接都一切正常，沒有致命性的BUG；实用就是指实际操作起來便捷，便捷，这十分重要。把握之上三个点，再优化实践活动，提高客户体验并不是难题。
User experience is the user is using the product process established a pure subjective feelings. The user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. Let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal BUG; easy to use refers to the operation is convenient, quick, it is critical. The above three points, further practice, enhance the user experience is not difficult.

1、 网址的网站打开速度：
Site access speed:

提及网址的网站打开速度，大家都较为深有体会，由于大家也无时无刻不在来访者别的的网址。就拿我之前的一个的多线云虚拟主机的网址看来，因为同租室内空间的难题，一个月会出现2次无法打开网址的状况，速度比较慢的像小乌龟，开启一个网站要5到10秒不一。那样的一个速率，你能等候吗？之后，接任网址后的第一件事儿我也替换了网络服务器。因此，网络服务器一定要贴心，要不然网址做的再多，也无法留住顾客，沒有顾客就没法提升网站访问量，也就无从说起客户体验了。
Refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. Take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. Such a speed, will you wait? Later, took over the site after the first thing I would exchange server. So, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.

2、 网址的设计风格和网站域名
Web style and the domain name

浏览一个网站最常见的方式是根据网站域名，因此网站域名也是客户了解和掌握大家的第一步。简易、易记、有独特实际意义、合乎搜索习惯性这些，全是我们要考虑到的要素。
Visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. Simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.

网址的设计风格，最先要与商品和公司文化相切合。做为一个公司的门户网，应当以简约、空气主导、可以突出主题，也就是大家的服务项目和商品。色调层面要挑选沉稳，恬淡的色彩。
Web style, first with the product and the enterprise culture fit. As an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. Color to choose sedate, indifferent tone.

3、 网站内容和合理布局
Site content and layout

网站内容是决策网址是不是被顾客所接纳及其总流量变换是不是取得成功的又一大关键关键点。网址最先要对顾客有协助，也就是大家常说的要让顾客见到要想找的物品和資源。一般一个顾客进入网站，滞留的时间和是不是变换 都在于大家的网站内容，由此可见网站内容的必要性，提议制成UEO营销推广型网站建设。
Site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. Web site first to help customers have, is what we often say to let customers see want things and resources. In general a customer enters the site, the length of stay and whether conversion depends on our website content, website content and the importance of visible, suggest to make UEO marketing website.

网址的合理布局也是不容忽视的建网站关键。依据有关组织对人的眼睛的姿势运动轨迹开展跟踪发觉，客户针对不一样网站上的访问个人行为有显著的一致性。一般状况下，客户全是习惯性从上向下，从左至右的那样一个次序来访问和环顾网页页面，依据运作运动轨迹看来，人的眼睛第一关心的部位应该是在网址的左侧偏上的一部分，如同一个”F”，那样能够 提升客户体验也有益于SEO网址优化，比如Google的百度搜索出現的“金三角”状况。
Layout of the site is not to be ignored in the establishment of key. According to the relevant agencies of the eye movement trajectories were traced to different sites, users browse behavior to have apparent consistency. In general, users are accustomed to from top to bottom, from left to right for such an order to browse and saccade webpage content, according to the running track, the first concern of human eye location should be at the site of the left side part, like a " F ", this can increase the user experience the benefit of SEO website optimization, such as Google search results appear in the " Golden Triangle phenomenon".

了解了“F”状况以后，融合对目标消费群体的剖析結果，在网页布局层面次序明晰，突出主题，就不会太难设计方案较好的网站结构了。
Understanding of the " F " phenomenon, based on the analysis results of target groups, in the page layout clear priorities, outstanding key, it is not difficult to design a good site architecture.

网址构造及界面设计的小小结：
The website structure and page design summary:

(1)导航菜单层面：导航栏清楚一目了然、突显，等级明晰。
( 1): page navigation navigation clear, outstanding, hierarchical.

(2)图片展示层面：占比融洽、不形变，图片清晰。照片排序既但是于聚集，也不会过度生疏。
( 2) the picture show: proportion, no deformation, the picture is clear. Picture arrangement is neither too dense, never too far.

(3)标志应用层面：简约、一目了然、通俗易懂、精确，与网页页面总体设计风格统一。
( 3) the use of simple, straightforward: icon, easy, accurate, and the whole page style.

(4)广告栏设计方案层面：防止影响视野，广告图合乎总体设计风格，防止反客为主。
( 4) advertising design: avoid the interference of line of sight, advertisement picture was consistent with the overall style, avoid distracting.

(5)按键设定层面：针对易用性的按键务必清楚突显，以保证客户能够 清晰地点一下。
( 5) button set : for an interactive button must be clear and outstanding, to ensure that users can clearly click.

(6)站内关键字搜索层面：检索递交后，显示信息清楚目录，并对该百度搜索中的有关标识符以不一样色调多方面区别。
( 6) search: search after submission, clear display a list of search results, and the relative characters with different colors to distinguish between.

(7)频道取名层面：与频道內容精确有关，简约清楚，不适合过度难懂。
( 7) the column names: and the column content accurate, concise and clear, not too deep.

实际上对一个网站做一次客户体验剖析是细细的挺累的活，可是实际意义却非常大，特别是在对年销量上上千万的电商网址来讲，客户体验搞好了，转换率能提升千分之一那么就能推动百余上干万的销售总额，务必造成充足高度重视。
In fact, on a site to do an analysis of user experience is very fine very tired of living, but is very significant, especially for the annual sales of tens of millions of electronic commerce website, user experience is done, the conversion rate can increase 1/1000 that can promote the hundreds of thousands of sales, must cause enough attention.

4、 可以给客户出示便捷和互动交流
Users can provide convenience and interaction

客户在网址上寻找必须的商品的另外，很有可能会出现许多新的疑惑出現，比如，色调，品质，规格这些。这个时候一定要可以协助顾客解决困难，才会吸引顾客的“步伐”。因此，网址上的留言版及其网上客服是十分关键的一部分，这种交流平台一定要放到网址的醒目部位。
Site users to find the products at the same time, there may be many new questions arise, for example, color, quality, size and so on. This time must be able to help customers solve problems, will retain customers "footsteps ". Therefore, online message and online customer service is a very important part, the interactive platform must be placed in a conspicuous position of website.

5、 清楚的网址导航
Clear navigation

网址的导航栏在全部网站中具有一个灯塔的作用，使客户在访问大家的网址时不会迷了路。能够 顺畅的抵达每一个要想抵达的网页页面，也是提高客户体验的因素。
The site navigation throughout the site to a lighthouse, enabling users to browse our website will not get lost. Can open to each desired page, but also enhance the elements of user experience.

实际上，互联网技术客户网页浏览的习惯性和消费者访问店铺中物件的习惯性沒有多少区别。客户开启一个新的网页页面，环顾一些文本，并点一下第一个造成他兴趣爱好的连接。在这里全过程中，网页页面上面有很多的地区客户乃至彻底沒有看了。绝大多数客户在网页页面上找寻他很感兴趣且可点一下的內容，一旦发觉总体目标，点一下个人行为便会产生，但假如网页页面不符期待，倒退或关闭按钮也将立刻被点一下。
In fact, Internet users browse webpage habits and customer browse store items in the habit of not much difference. The user opens a new page, saccade some text, and click on the first interested him link. In this process, the page has substantial regional users didn't even read. Most users in the page to find his interest and can click on the content, once found, click behavior will occur, but if a page does not meet expectations, the back or the close button will immediately be click.

1.绝大多数情况下客户并不是在阅读文章显示屏上的內容，只是在环顾。
Most of the time the user is not in reading the contents of the screen, but in the saccade.

客户习惯性环顾和迅速找寻网页页面上一些可以正确引导他理解内容的关键环节。
Users are accustomed to saccades and quick search page to guide him to understand the content key point.

2.不必磨练客户的细心
Don't test your patience

当一个网页页面不可以满足客户需求的期待时，离去就无可避免。期待根据加上相关内容来丰富多彩网页页面和吸引客户通常实际效果不佳乃至得不偿失。一屏网页页面上承重的信息内容越多，认知能力的压力便会越重，就必须花销大量的時间去解决信息内容，假如这种信息内容中还一些并不是客户期待的，那么就也要花附加的活力将这种超过信息内容从专注力中脱离。
When a page is unable to meet the expectations of users, to leave it can hardly be avoided. Hope that by adding relevant content rich pages and retain users often ineffective or even run counter to one's desire. A screen page carries more information, cognitive load is heavier, you need to spend more time to process information, if the information is also some not desired by the user, it will spend the extra energy to these more than information from attention away.

3. 客户并不做最好的选择
The user does not do the best choice

客户并并不是在寻找寻找最好选择项的更快方式，她们也并不是用线形的方法来阅读文章显示屏上的內容（有次序地从一个控制模块到另一个控制模块）。当客户寻找第一个有效的选择项，或是一旦找到很有可能的总体目标內容，“马上点一下”或“阅读”的概率会十分大。实际上，客户是在找寻能让她们感觉有效或是适合的內容，并非找寻最好的挑选，原因也很形象化：大家并不是客户的小孩，他不容易关注大家的一切，他仅仅期待获得他要想的信息内容，随后离开。
The user is not in the search to find the best option is the fastest way, they are not in a linear way to read the contents of the screen ( in order from one module to another module ). When the user find the first reasonable option, or once found a possible target content, " immediately click " or " start reading " possibility is very large. In fact, the user is looking to make them feel useful or appropriate content, instead of looking for the best choice, the reason is intuitive: we are not the child user, he does not care about us all, he just wants to get what he wants, then leave.

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