北京市网站建设，做为公司信息化规划中最重要內容之一，常常困惑着中小型企业主。常常有那样的埋怨，花了几千块乃至几万元基本建设的企业官网，不可以非常好地与来访者互动交流，实际效果受到非常大影响;公司发展，网址必须改建升級，升級成本费比想像中高于许多;安全系数不高，经常的被引入木马病毒和递交废弃物信息内容这些。
Beijing website construction, as the enterprise information construction in one of the most important content, often with medium and small business owners. Often have such complaints, and spent thousands of yuan even of the construction of the enterprise web site of millions of dollars, can not very well with visitors interaction, busting; Enterprise development, the web site needs to upgrade, upgrade cost much higher than than imagination; Safety is not high, is frequently into the Trojan and submit garbage information, etc.

网址早已变成目前诸多公司必不可少的互联网营销服务平台，互联网技术运用经营规模正不断发展。现阶段在我国中小型企业总数已做到4200多万户，占全国企业总产量的 99.8%。而运用互联网的发展业务流程的中小型企业只占数量的44.2%，而且有非常大一部分中小型企业网址存有各种各样运用缺点。现阶段，我国中小企业网址正踏入一种难堪处境：网址的作用已不可以融入网络时代发展趋势的必须，而一部分网址则存有作用产能过剩的难题。小编向一部分中小型企业掌握，在其中某五金机电生产加工局域网络市场部王先生说，企业的经营规模并不大，建网站的目地非常简单，便是向外公布一下全新的商品信息，并出示联系电话，可是建网站时挑选了立即租用服务器，如今必须技术专业工作人员维护保养，花费支出非常大。那麼，对于相近之上一些中小型企业出現的难题，大家该怎样具体指导其开展网站建设并获得喜人实际效果呢：
At present many enterprises website has become a indispensable network marketing platform, the Internet application scale is growing. The number of small and medium-sized enterprises at present our country has reached more than 4200 households, accounting for 99.8% of the total enterprises in the whole country. And the use of Internet business development of small and medium-sized enterprises accounted for only 44.2% of the total, and much of the small and medium-sized enterprise website exists all kinds of application of drawbacks. At present, China's small and medium-sized enterprise web site is entering a kind of embarrassing position: the functionality of the site already can not adapt to the needs of the development of the Internet age, and there are some websites function of the excess problem. The author to small and medium enterprises understand, some hardware and processing company network Marketing Department Mr. Zhang said, the size of the company is not big, the purpose of the site is very simple, that is the latest to release a product information, and provide contact information, but multiple choice directly buy server, now need professional maintenance, expenses is very large. So, in view of the above some small and medium-sized enterprise similar to the problems, and how should we guide its web site construction and made gratifying effect? :

一、确立建设网站的总体目标和用户需求
A clear, establish the goals of the web site and user needs

精准定位您的网址，最先要确立精准定位UEO营销推广型网站建设的规定设计风格，一般来说，网址在规定设计风格上面有客观规定和理性规定及综合性三种，一切营销推广性的网址都遭遇那样一个挑选：你应该将规定和沟通交流对策创建在一种由毋庸置疑的直接证据所适用的认为上呢，還是应当创建一种被消费者感觉舒适的感情规定呢?一般来说，客观规定注重基础理论及思维逻辑，以客观事实为基本，以介绍性文本主导;理性规定则注重判断力，以使用价值为基本，以品牌形象营造主导。
Positioning your web site, should make clear positioning UEO marketing type website construction requirements style, generally speaking, the website in requirements style rational requirement and perceptual requirements and comprehensive three, any marketing sex site are facing such a choice: you should will require and communication strategy based on a by the indubitable evidence to support the claim that the? Or should establish a were customers feel good emotional requirements? Generally speaking, rational requirement emphasize theory and logical, in fact as the foundation, the introductory words for the Lord; The perceptual requirements emphasize intuition and taking the value as the foundation, the image is given priority to.

注重客观规定的网址以客观事实为根据，以商品或技术性为关键，根据商品或技术性，突显公司特性，开展活动营销，发力点在商品或技术性的视觉效果撞击力和诱惑力。这类种类的网址通常在对商品或技术性层面甘愿墨笔，以客观规定建立其营销推广影响力，务求在消费者心里构建一种技术性领跑的气氛，进而造成对公司的信赖感。显而易见，这类网站在设计方案层面相对性规定不高，但一定要在技术性、SEO网址优化、商品的宣传策划、展现及其运用和对具体的实际功效等层面下气力3D渲染，并在设计风格上一定要保持一致，最好是与公司的CI品牌形象一致，以维持公司在顾客在网上、线下品牌形象的持续品牌形象，进而塑造推进的影响力。
Emphasis on rational requirement website is based on the fact and product or technology as the core, the product or tech nology, outstanding enterprise characteristics of marketing activities, focus on product or technology visual impact and attractive. This type of website to the product or technology in often at ink in, with rational requirement establish its marketing position, and strive to build a kind of heart in the customer leading technology atmosphere, thus produce to the enterprise of credit. Obviously, this kind of site in the design of the relative demand is not high, but must be in technology, SEO website optimization, the product promotion, and display and application and to the actual effect, specific energy rendering, and in style must be consistent, best of CI and enterprise image consistent, to keep the enterprise in the consumer online, offline image of the continuous image so as to set up the consolidation of the position.

注重理性规定的网址多以塑造企业品牌形象主导，以服务项目为导向性。这儿的服务项目有两层面含意，一是自身公司出示的便是服务项目，如服务业;二是公司的售前服务、售后维修服务。根据服务项目提高公司在顾客心里的影响力，进而推动营销推广，这一种类则一定要重视网址的设计风格设计方案和艺术创意，以理性规定主导，着意3D渲染或构建一种独有的公司气氛，着意反映一种网址或商品及服务项目的价值感，绝不允许以偏概全，更不可以仅仅将传统式的服务项目搬到在网上来，我觉得现阶段绝大部分网址就这样，大家出示什么什么什么服务项目，热烈欢迎与大家联络，这些，设想，互联网技术仅仅一个虚似的自然环境，您沒有给访问者构建一种可靠的气氛，别人为何相信你的服务项目呢?实际中公司的信誉度在网络上一样合理。你很有可能找不到自身真实具备整体实力的地区，没事儿，我们可以根据网站建设，转过头来思考一下自身的企业、公司，再次为公司营造一个新的品牌形象精准定位，并在之后的经营中下气力提升基本建设，进而在领域中独树一帜，务求在消费者心里构建一种全新的品牌形象，并造成信赖感。请您细心考虑一下：互联网技术上不计其数的同业竞争网址，消费者为何选购或应用你的商品或服务项目，而沒有挑选竞争对手的商品或服务项目?市场经济体制是竞争的。你务必为大家挑选你的知名品牌而不是别人的知名品牌造就原因。因而，一方面，要提升独特气氛的构建，在理性规定上狠下功夫，清除公司与消费者在空间和时间上的间距，创建顾客忠诚度，提升顾客价值，根据扩展、创建、维持并加强客户关系管理使本身效益最大化 ;另一方面，好好地设计方案你的网址，与众不同的设计方案可以构建一种与众不同的公司文化──互联网公司文化艺术，或许这与传统营销渠道设计风格不符合，没事儿，不必太过 于依靠传统营销渠道!
Emphasizes the requirement to web site more perceptual setting up the enterprise image is mainly based on service oriented. The service here there are two meanings, one is itself to provide the service enterprise, such as service industry; 2 it is enterprise pre-sale and after-sale service. Through promoting enterprise customer service in the position of the heart, so as to promote the marketing, this type must be pay attention to the website's style design and creative, with perceptual request primarily, attempts to render or build a kind of special enterprise atmosphere, attempts to reflect a kind of website or product and service value feeling, never a dull or tile, not just more traditional service will move to the net to, I look at present the vast majority of sites is like this, we provide what what service, welcome to contact with us, and so on, just imagine, the Internet is just a virtual environment, you did not give your visitors to build a kind of credible atmosphere, the somebody else with what believe that your service? In the reality of the enterprise prestige as effective in online. You may not find out their real strength of the place, never mind, we can through the website construction, and turned to look at his own company, enterprise, again for enterprise to shape a new image positioning, and in the lower strength after operation to strengthen the construction, which in its industry, in an attempt to build a new customers in the heart of the image, and trust from. Please carefully consider: the Internet hundreds of industry web site, why the customer purchase or use your product or service, and have no choice competitors products or services? Market economy is competitive. You must choose your brand for people and not others brand creation reason. Therefore, on the one hand, to strengthen special atmosphere build, in perceptual requirements fluctuation kongfu, eliminate enterprise and customers in time and space distance, building customer loyalty, increase customer value, through the development, establish and maintain and strengthen the customer relationship make their own benefit maximization; On the other hand, a good design your site, unique design can build a kind of unique enterprise culture ─ ─ Internet enterprise culture, maybe this and the traditional marketing style not, it doesn't matter, not too dependent on traditional marketing in!

综合性种类也较为普遍，便是将上边而二者融合起來，由于针对同一种商品，不一样的人很有可能基 于不一样的决策──有时候商品自身的特点能够 决策你是客观的還是理性的。因而，在网址的营造氛围上就需要留意辨别：假如某一方面不可以充分证明商品或服务项目的特点，就需要将二者融合起來，在不一样的一部分各自开展理性和感性的规定，进而触动不一样种类的消费者，既以很多的客观事实突显公司的技术性优点，又构建一种理性的气氛，注重商品或服务项目给人产生的使用价值，根据二者的融合，相互构建公司与众不同的气氛。
Comprehensive type also more common, is will above and combined them, because for the same kind of products, different people can base in different decision ─ ─ sometimes the product itself characteristics can be decided to you is rational or sensitive. Therefore, in the website of the atmosphere is attention to distinguish: if a hand cannot fully explain the characteristics of the product or service, will both up and in different parts of the reason and perceptual respectively the requirements, so as to appeal to different types of customers, both to large amount of outstanding enterprise technical advantage, and to build a kind of perceptual atmosphere, emphasize the product or service to bring value, through the combination of two, and work together to build enterprise unique atmosphere.

一般来说，以理性主导的网址多见生产制造种类的公司，而理性规定主导的网址多见服务项目的公司，自然这类分类方法并并不是肯定的，有时候，做为加工制造业的公司，其网址可能是服务化的，也是有可能是综合性的，也是有很有可能一个网站在不一样阶段挑选不一样种类的网址，在规定设计风格上也就不一样。但无论是啥种类，還是这句话，一切为营销服务，那样，网址才可以充分发挥其真实的使用价值。
Generally speaking, to give priority to web site for more perceptual production types of enterprise, and perceptual request primarily website for more service type of enterprise, of course, this kind of classification is not absolute, sometimes, as a productive enterprise, the site may be of service, also be comprehensive, may also have a web site at different times choose different types of sites in requirements on the style is different also. But no matter what kind, or that sentence, all for marketing services, that way, you can play its real value.

确立网址的规定设计风格将立即危害着后边数据信息提前准备的着重点，将网址精准定位成一种种类，那麼，在网址数据信息的筹划中就需要在某层面下气力，怎样对网站建设的数据信息开展提前准备：
Clear the requirements of the web site will directly influence the style at back to the emphasis of the data, the website localization into one type of, so, in web site preparation of the data will be in some way in energy, how to the website of the data to prepare:

二、必需的建网站材料
Second, the necessary arrangement material

大家早已了解了网址的规定设计风格，接下去您要掌握的是建设网站所务必的数据信息：创建一个切实可行的营销推广性的网址绝不允许虎头蛇尾，草率行事，随意提前准备点材料，找一些代表性的照片，一揽子塞给技术专业企业，活才不长期网址就OK了，它是肯定的不正确!或许您获知同行业公司已竞相建网站，并获得了一定的成效;或许您是被网络科技公司销售员再三的劝诫，才提前准备项目投资建设网站，友情提示留意，务必在一开始就确立：您可以运用网址干什么?根据网址，您可以为来访者或消费者出示哪些，也就是说给顾客产生了哪些权益?随后在问一问自身可以从这当中获得什么权益?
We already know the requirements of the website style, then you want to understand is a web site must the data: establish an effective marketing sex site must not so so, hasty, literally to prepare some material, find some symbolic of the picture, the package slipped professional company, and have a long time not web site is OK, this is absolutely wrong! Perhaps you know peer enterprises have been set up, and have achieved some effective; Perhaps you are network company salesman repeated advice, to a web site for investment, remind you attention, must, at the outset, clear: you can use web site do??????? Through the website, you can for your visitors or customers with what, or what has brought to consumer interests? Then ask yourself can get what interests?

这儿，友情提示留意的一点是，文本数据信息最好是找专职人员承担梳理，最好了解网络营销并有一定文本组织协调能力的人，她们可以立在公司、销售市场和顾客的多方位考虑到文本的机构方法。我工作感受是公司在给出的数据时经常是基 于公司宣传册、宣传彩页、各种各样汇报、技术文档，想对你说的是，这种数据信息通常专业性过强或一味地立在公司视角：是我多么的悠久的历史、技术性优秀、光荣称号，但欠缺立在顾客视角考虑到难题。自然，这种全是非常好的材料，但建议最好是找专职人员梳理一下。
Here, remind you noted that, text data had better look for person for sorting, had better be familiar with marketing and have certain ability of organization of the text, they can stand in the enterprise, the market and consumers consider the organization way from text. My work experience is the enterprise in providing data base in enterprise is often brochure, color pages, all kinds of report and technical data, I want to say is, these data technical too strong or standing in blindly enterprise Angle: how much I a long history, advanced technology, honorary titles, but th e lack of standing in customer point of view. Of course, these are very good material, but suggest you had better look for the specialist tidy.

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