一、互联网的发展概述及公司互联网营销运用现况 从商务接待运用的视角纵览it行业的发展趋势，从上全球未到 2000 今年初，到连接网络的商务接待运用 从以以企业黄页的方法为表达形式，那时候以酷站科技为意味着北京市网站建设的称呼叫 “个人名片站” ，也就 是能让他人在互联网技术上寻找自身；往后面发展趋势，出現了如今较大的简体中文百度搜索引擎企业百度搜索，阿里巴巴网的问世意味着着 B2B 的发展和慢慢的成型，踏过了 2002 的互联网技术行冬，我国的互联网技术展现出百花争艳、百家争呜的趋势，往后面的十年，各种各样商务接待方式、赢利方法都逐步成型。
A, Internet development situation and enterprise network marketing application status from the point of view of a business application in the development of the Internet industry, from the world not to early 2000, to networking business applications from the way in the yellow pages for forms, when China on behalf of Beijing shang pin for the website of the appellation is called "card stand", it is to let others on the Internet to find their own; In development, the emerging now the biggest Chinese search engine company baidu and alibaba's birth represents the B2B start and gradually forming, past the 2002 Internet line winter, China's Internet present a letting flowers blossom and for blare trend, the next ten years, various business model, earnings are increasingly forming way.

前边有提及以百度搜索为意味着的百度搜索引擎和以阿里巴巴网为意味着的 B2B，进而出現的以资讯新闻 为意味着的腾讯官方、新浪网、网易游戏、搜狐网为意味着的四大门户网变成又一运营模式；接着以天崖为意味着 的社区论坛、以 51 为意味着的 SNS 交友平台，续天崖以后的猫扑网、与 51 类传的技术专业交朋友站，门户网 的交朋友频道栏目，校园内、高兴相续出現，及其随着着付款管理体系、诚实守信管理体系、货运物流和派送管理体系慢慢 健全而出現的 C2C、B2C 及其网上自然环境用户数量的提高,市场竞争堡垒也慢慢创建。
Front have mentioned to baidu, as a representative of the search engines and to alibaba, as a representative of the B2B, and then there's the news information as a representative of tencent netease and sohu, sina, as a representative of the four big portal become and a business model; After that there, as a representative of the BBS, 51, as a representative of the SNS dating sites, the renewal of the wise, and after 51 professional making friends of the stand, portal dating channel, the school, happy sequential appear, and with the payment system, credit system, logistics and distribution system and appear gradually improve the C2C and Internet environment, B2C improve the number of Internet users, barriers to competition gradually established.

随着着网上自然环境的日渐改进网友的总数也日渐增加， 客户的上网行为管理的习惯性也从以前的看 阅读资讯、 听听音乐的游戏娱乐个人行为， 渐渐地转为以检索和挑选必须的数据信息和网络购物为意味着的 商务接待运用个人行为，作为传统产业的公司，许多企业早已过了互联网来创建营销渠道、开发设计终端设备客 户，更性价比高寻找品牌形象，但作为“外行互联网企业”的传统式公司，难以保证像技术性 企业一样深得互联网技术的水位水浅， 滞留在浅薄而未融合技术性的运用方面， 进而产生相对性瀚海。
 With the increasing improvement of the Internet environment the number of Internet users are increasing, the user's Internet behavior habits are also see the news from the look before, and listen to music entertainment behavior, slowly turned to search and selection in the data needed information and online shopping as a representative of business applications behavior, as a traditional industry enterprise, many companies already have the network to establish sales channel, development terminal guest door, higher price find network brand, but as a "nonprofessional Internet company" traditional enterprise, it is difficult to do as the technology companies capable of Internet water deep water shallow, stay in shallow but not with the application of the technology level, thus form the relatively blue ocean.

二、公司互联网推广的机会及网络技术应用的短板传统式公司互联网技术运用的机会主要表现在一些领域和行业存有着互联网技术运用的空缺和创业商机， 及其传统式公司沒有和不可以很合理的将网络科技和传统产业紧密结合来完成合理的商业服务运用使用价值； 就现阶段来讲根据互联网早已赢利的企业有只做搜索引擎广告， 竟价加简易散播二种大致方法， 企业搭建电商和互联网营销单位，并能合理运行和造成经济效益的寥寥无几，归根结底，难题出在传 统公司对有关互联网技术行业不了解、不了解，科学研究不深、不透这些， 一部分大集团公司、公司尽管搭建了电商单位，但由于领导干部构思和念头的缘故，大多数形式化，造成 的难题是好的建议无法得到重视，好的方法无法得到听取意见，具的事儿无法得到贯彻落实，从而 产生了电商单位变成企业窝里斗较大的一个一部分， 但从传统式中小型企业型生产制造类公司， 一年根据互联网接 1-2000 万业务流程的客观事实和数据信息， 作为领域的大企业， 大家是不是应当自我反思和思考呢？
Two, the enterprise of Internet marketing opportunities and Internet application of traditional enterprise Internet application of the bottleneck opportunities in some industries and field performance there are Internet application of blank and business opportunities, and traditional enterprise not and cannot be very effective network technology and combining the traditional industry to realize effective commercial application value; For the present through the network has been profitable company have do for advertising, bidding and simple communication two general way, the company set up the electronic commerce and the network Marketing Department, and can effectively operations and benefits can be counted, the reason is that the problem in the series of related enterprise Internet field not familiar with, do not understand, the research is not deep, not through, and so on, some big group, enterprise though the electronic Commerce Department set up, but because the leadership thought and ideas of reason, mostly become a mere formality, cause is good advice lack of respect and, good way not adopted, with things can't get out, then forms the electronic Commerce Department became one of the biggest company internal friction part, but from the small and medium enterprise production of traditional enterprise, a year through the network meet 1-20 million business of facts and figures, as the industry company, whether or not we should reflect and reflection?

三、公司互联网推广的对策及高效率迅速的方法 就传统式公司互联网营销运用和推动电商过程来讲， 工作中的关键和重要分、 长期性整体规划和近 期方案是关键，在其中融合互联网技术选准自身的商品和精准定位，寻找行得通的运营模式是第一步，是 开发设计终端设备顾客？還是创建营销渠道互联网？或都二者都是有？顾客是不是在网络上， 是不是有实际的可 可操作性？次之， 具有基本的必要条件下融合技术性的营销推广运行， 才可以把互联网的优点充分运用以 及较大水平提高互联网作为专用工具的低资金投入高回报比的性价比高优点。
Three, enterprise of Internet marketing strategy and quick and efficient skills is traditional enterprise network marketing application and promote the electronic commerce process is concerned, the core and key points work, long-term planning and nearly phase of the project is the key, which combined with the Internet to find a product and positioning, find viable business model is the first step, is to develop terminal customers? Or a sales channel network? Or a combination of both? Is the client on the Internet, whether the maneuverability of the reality? Second, have basic premise condition of the combination of technical promotion activities, to the advantage of the network into full play to the largest extent with and promotion network as a tool of low cost but high cost performance advantage than that.

建网站方案策划， 即是对某一网站站长领域开展用心的设定与合理布局， 尝试将该站在类似网址行业里更为出色突显，做到建网站者的某类针对性。建网站方案策划的含意很广，每一位网站站长对其体会也不 同，但基本的叫法便是建设网站以前全部做的一些准备工作。比如，SEO网址优化、UEO营销推广型网站建设、拟策划方案、梳理建网站的 流程、剖析网址的状况等方案策划环节，在学习培训、日常生活之中大家所做的每一件事，所说起的每一 句话都是会历经人的大脑的思索，拟订。那样才不会把事儿做得槽糕，才可以使事儿有逻辑性的发 展，反映本人说话的技巧以及蕴涵的表达力。在古三国里，孙子兵法大事儿，岂可忍受拿别人生命 玩笑之理，三国诸葛亮老先生所做的每一件战略，都是有历经他的慎重考虑，才使其办事有未卜先 知之能。都说本人天赋取决于一，工作经验的经验資源取决于四，合理的融合提升取决于五。
Site planning, not only is to a webmaster industry by industry setup and elaborate layout, and try to hit the same kind website more outstanding outstanding in the field, to the site of a purpose. Site planning meaning is very wide, every webmaster to its feelings are not with, but the conventional version is a web site on all do some preparation before work. For example, SEO website optimization, UEO marketing type website construction, to plan book, the establishment of the clear steps, the condition of analysis of site planning phase, in the study, life what we do every thing, have to say a word after each of the brain would think, drawn up. So just not doing things badly, can make things one hair exhibition, reflect individual talk of the art and its contain expression power. In The Three Kingdoms, the great things, will he take others tolerate life right of the joke, by Mr Zhuge liang every piece of tactics, have passed his thoughtful, which makes it work is the first to have known. All said individual genius a, experience experience in four resources, effective integration distillation is five.

所以说， 建网站以前，关键的并并不是明白怎样建立网站、建网站优化，而应该是梳理建网站路线、把普遍的 难题及其中后期的网站运营等方案策划工作中搞好做好。
So, before the site, important and not know how to build its web site, the site optimization, and should be a clear line, the common multiple problems and later the website maintenance planning work well enough.

一、建网站之由，总体目标在何方 每一个人都是有不一样的念头，有其与众不同思维模式，因此很多网站站长建网站的初心的有所区别，有的想开创女强人的，为本人的创业历程奠定基础;有些是创建个人兴趣爱好型的，创建出归属于自 己人性化的网址;也有些是为了更好地社会发展福利型的，为了更好地惠及老百姓、服务项目有必须的群体等。不管 是所述中的哪些目地，亦或是出自于别的的念头，要想网址得到活力，做的长久，基本的建 站对策是不可或缺的。
A, the site by, the goal in where everybody has different ideas, has its own unique way of thinking, so many webmaster the establishment of the purpose of the different, some want to party was founded, the road of the business for individuals to lay the foundation; Have a plenty of establishing personal hobbies type, creating belong to myself from personalized web sites; Also some for social welfare, to the benefit of the people, and the service needed people, etc. No matter which of several purpose is the above, also or of other ideas, want to web site for vitality, do long term, is the basis of building stood strategy is indispensable.

在确立了自己建站的目地以后， 还得了解自己做这一网址应当加上什 么样种类的內容，为哪些的群体服务项目，赢利的方法一什么。常说人不能没有目标，要是 拥有总体目标以后才会出现驱动力，才会一偶长久的防范措施，做事能成竹在胸。
In explicit oneself after the establishment of the purpose, still have to know you're doing this website should add what does kind type of content, what kind of service for people, what a profitable way. Often say that person can not not have goals, as long as there are goals will have power after, will a accidentally long term measures, it can have a card up one's sleeve.

二、洞察领域规律性，取之长，击其短 在我们明确了个人网页的特性，接下去就应当方案策划下一步了。
Second, insight industry rules, take long, and its short when we determine the nature of the personal website, then should planning the next step.

最先，大家应当洞察类似 型领域的一些状况，大家必须做的便是融合很多的材料，小结该领域的一些详细信息。比如，做 企业官网的就得知道公司业里的市场行情， 要从竞争者到潜在性的市场竞争安全隐患以及发展趋势的发展趋势。 它是必须本人出众的目光及无法比拟人的商业服务味觉工作能力。 古语云：知彼知己，方能百战百胜。大家要是把握住领域的关键规律性，才可以最大限度的发 挥自身的优点，如同经济规律一样都是有规律性可寻，要是认清发展趋势就可以得到主动权，对突发性事 件做出更快最有效的反映。人非圣贤，在同种类领域里，在做的最极致的另外，也不太可能做 到各个方面都具到， 存有着缺点。 这时候， 大家就必须深入了解其状况， 创建在自身的优点上， 进而一得之愚地给敌人迎造一个猝不及防。在方案策划环节，大家就应当有方案的方案策划，塑造自 己的优点，进攻竞争者的缺乏。
First of all, we should discern the similar type of some of the industry, we need to do is integrate a lot of material, summarized some of the details of the industry. For example, do enterprise web site have to know the prices of the enterprise industry, from rivals to potential competition hidden dangers and its development trend. This is the need to personal sharp sight and extraordinary people business olfactory capacity. The ancients cloud: the enemy and know yourself, you can. We want to hold the core of the industry rule, to maximize the advantages of the hair of his swing, like market law have rules, as long as see the trend can get the initiative, a thing to make the fastest thing the most effective response. Nobody is perfect, in the same type industry, in the most perfect do at the same time, it is impossible to do with every aspect, there are defects. At this time, we need to further understand the situation, based on their own advantages to lose no time to give rivals meet made a flat-footed. In the planning stage, we should be planned planning, training myself from advantage, against the lack of competition.

三、有效分派，团结互助 创建一个持续性的高品质网址不是一个人的工作能力能够做得最好是的， 一位智谋双全的商业服务家 也必须精英团队的帮助才可以充分发挥其聪慧的优点， 一位全球性的科学研究开发设计师也必须精英团队的合作， 才 能将其极致的设计构思转换变成实际的物质。因而， 精英团队的团结互助，有效职责分工也归属于建网站策 划范围内。 四、网址中后期的基本性维护保养 网址中后期的基本性维护保养， 也是网站规划的重要一步， 它不但关联到个人网页创建或是赢利目地优劣，并且关联到全部网址所努力的勤奋与心力，因而，网站规划中是不是牵涉到这一 步很重要， 坚信很多新手站长建网站都不容易充分考虑这漫长的一步的， 学一步走一步那样的彼彼 皆是，简易的方案策划一下就急不可耐的优化了。
Three, rational distribution, the unity cooperation to build a lasting quality web site is not a person's ability to do best and a wit and proper business home also need the help of the team can play the advantage of wisdom, an international research and development division also need team collaboration, just to take its perfect idea into the reality of the product. Therefore, the team solidarity, rational division of labor also belong to the category for multiple strokes. Four, web site later basic maintenance of website later basic maintenance, also is the key step web site planning, it is not only related to personal webs ite set up or profit purposes, good or bad, but also relates to the website's efforts and the painstaking care, therefore, website planning is involved in to this in step is important, believe that many new adsense site won't consider this distant step, learn step step such bee-bee all is, simple planning once eager optimization.

常说的网址中后期维护保养就是指，在自身的网址优化 来到一定的排行以后，开展平稳的升级內容，做个营销推广等。看起来简易的一步，其实有着激 烈的市场竞争， 如果我们能够 早在网站建设环节就方案策划好啦这一切， 把握竞争者的详细信息和所 出現的难题等，坚信很多优化网址的难题都是会得到解决了。
Often say web site later period maintenance is to point to, in their own website optimization to certain list, stable updated content do promotion, etc. The seemingly simple step, actually contains the shock of intense competition, if we can early in the website construction phase of planning well it all, grasp the rival details and the problems occurred in the and so on, it is believed that many to optimize your questions can be easily solved.
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