在网络营销推广中具有关键的功效。常常有些人问，一样是尝试根据企业建站连通互联网营销路面，为何一些公司接听电话收到手抽筋，一些公司网站建设进行发布后却一拖再拖无人过问呢？做为很多年技术专业工作经验的北京市网站建设精英团队，企业官网现况相同点开展一个基本剖析：
In web marketing play an important role. People often ask, is also trying to get through the construction site network marketing road, why some enterprise answer the phone to give up, some enterprise website construction completed online actually slowly go unattended after? As many years of professional experience of Beijing's website construction team, the enterprise website present situation in common for a preliminary analysis:

反映企业品牌形象的网址品牌形象页：许多企业官网都应用网址品牌形象页，能够 更强反映企业品牌形象。可品牌形象页一般沒有变化，从网址优化层面考虑到，爬取搜索引擎蜘蛛抵达主页后，发觉并沒有升级或变化，就已不往下爬取，只是原路返回，表明网址沒有升级。即便网址信息内容每日更新也于事无补。因此动感互联网都不提议应用品牌形象页，更不建议应用Flash制作网页品牌形象主页。
The image of the enterprise reflects the website image page: a lot of enterprise web sites use website image page, can better reflect enterprise image. Can image page generally no change from web optimization into consideration, grab a spider arrived after the home page, found and no update or change, it is no longer crawl down, but came back and said no update web site. Even if the website information update every day also of no help. So clever network are not recommended image page, more do not suggest using Flash making web image home page.

网站类型，网址有哪些，常说的静态网页和动态网页各自是啥？
The type of website, which a few kinds there are web site, often say static and dynamic web site respectively What?

常常有顾客在电話中询问道“做一个企业官网要多少钱”，这般大的一个定义，大家只有逐渐详细介绍网站建设业务流程，进而明确顾客最后的要求才可以价格，由于网址大部分是依照界面设计和作用两块来收费标准的，而网址又分成动态网页和静态网页两类。
Often have customers on phone asked "do a company website how many money", so big a concept, we can only gradually introduce website construction business, so as to determine the final demand can offer customers, because website is basically according to page two chunk of design and function to collect fees, and the website and dynamic and static web site is divided into two categories.

静态网页：静态网页就是指选用html語言编写的网址，没有数据库查询，网站建设以后，客户自身没法改动网站内容，只有根据别的网页设计软件编辑功能强大ftp传输手机软件上传入网络服务器上，因此静态网页最先是合适那些网站不用常常升级的客户，由于维护保养起來十分不便。
Static web site: static web site is refers to using HTML editor of the web site, do not take the database, website construction after, user can't modify your content, can only through the other web pages with FTP software editing software to the server transmission, so static web site is suitable for the first site doesn't need often update user, because maintenance up very trouble.

动态网页：动态网页并并不是网址上面有动漫和别的一些动的原素，只是指网站内容和连接数据库起來，网站建设企业会制做出一套网址后台管理系统，便捷客户平时开展內容升级，例如发布消息，升级商品等，要是能上网，不用安裝一切手机软件，就可以便捷，迅速的管理方法网址，因此动态网页遭受了非常大的热烈欢迎，现阶段绝大多数网址全是动态网页，因为静态网页访问速度更快，又有利于百度搜索引擎百度收录，因此也是有很多选用动静态数据融合的方法建设网站。
Dynamic web site: dynamic web site and not websites with animation and some other dynamic elements, but that a site content and database connected, website construction company will produce a set of web site management background, the convenient user daily update contents, such as release information, and updates the product and so on, as long as you can get to the Internet, do not need to install any software, it can be convenient, fast of site management, so the dynamic web site by a welcome, at present most web sites are dynamic web site, because the static web site visit speed, and to websites, so there is a lot of the combination of the way the dynamic and static website built.

动态性网站制作一般选用的编程语言有：asp、php、asp.net、jsp；数据库查询有下列几类：access、mssql server、mysql、oracle、在其中前三种数据库查询用的数最多，access数据库查询是中小型的数据库查询，适用网站内容很少的客户，而一般云虚拟主机都完全免费适用access数据库查询。
Dynamic website production general use of the development of the language has: asp, PHP, asp.net, JSP; The database has the following kinds: access, MSSQL server, mysql, oracle, the top three kind of database use most, the access database is small database, applicable to the web site of the few users, and general virtu al host support free access database.

网址logo及其照片沒有再加上Alt标识：在百度有关网址优化的有关表述中，详细介绍说照片和Flash是爬取搜索引擎蜘蛛不可以鉴别的。会出现盆友说，百度搜索引擎有出示图片大全，即然不可以鉴别，也是怎样检索呢？自然是根据照片的Alt标识。Alt标识的功效是对图片开展详细介绍，如同一张个人名片一样，告知百度搜索引擎这张图片是啥內容。在W3C标准中，也提议网站建设全过程中，将照片都设定上Alt标识，那样也合适UEO。
Web site and not add pictures logo Alt tag: in baidu website optimization about the relevant interpretation, introduced said pictures and Flash is grasping the spider can't identify. A friend said, search engine offer image search, since can't identify, and how to search? Of course is through the pictures of Alt tag. The role of Alt tag is introduced images, like a piece of calling card, tell the search engine is this picture of what content. In the W3C standards, also suggested that the website construction process, the images are set on Alt tag, so also suitable for UEO.

网站内容近百年不会改变：网站建设进行提交后，即使达到目标了没有？我见过许多企业官网至始至终，內容就沒有产生过转变。我经常与我的顾客讲，网址如同一个宝宝，大家应当常常喂食给他们，给他们营养成分，那样才可以长大了**。网址一尘不变，不仅不可以提升企业品牌形象和名气，还会继续给公司扯后腿！
Web site one hundred constant: website construction finished uploading, even if the job done? I've seen a lot of enterprise web site from beginning to end, content is not changed much. I often and my clients, the website is like a baby, we should often fed to him, to give him nutrition, so that they can grow up * *. Web site a dust unchanged, not only do not increase the enterprise image and reputation, still can give a reminder about enterprise!

合理使用网站流量统计专用工具事倍功半：网站访问量统计分析专用工具是一切一个网站建设必需专用工具之一。依据统计分析結果剖析和小结，适度调节网址，将网址最好是的一面展现在顾客眼前。可是如今许多企业官网都忽视了这一点。
Reasonable use of the site with the statistical tools: website traffic statistical tools is any one website construction is one of necessary tools. According to the statistics result analysis and summary, and adjust the website, will be the best show on site before the customers. But now many enterprise web site ignore it.

应用大篇Flash做为网站设计主要元素：将Flash作为网站设计的主要元素，利与弊非常显著。迫不得已认可，Flash网址漂亮，可以提升企业品牌形象。尤其是服饰、美容护肤、护肤品等领域。可是Flash不一定可以反映出大量具备使用价值的信息内容，最重要的是，百度搜索引擎的爬取搜索引擎蜘蛛现阶段并不可以鉴别Flash。因此，动感网站建设公司的情况下，并不建议把Flash作为网站设计的主要元素。
Use space bigger Flash as a web design main elements: will Flash as a web site the design of the main elements, the pros and cons of quite obvious. Had to admit, Flash web good-looking, can enhance the enterprise image. Especially garments, beauty, cosmetics, etc. But Flash not able to reflect more valuable information, the most important is, search engine spiders now grab cannot recognize Flash. So, clever the establishment of the network, not suggested that the Flash as a web site the design of the main elements.

大家每日都是会接到大家发过来的商务接待电子邮箱，很多电子邮件写的就象十岁小孩子的著作：错字连篇，语法错误，文件格式错乱，无法阅读文章……每个人都做错事，说白了人非圣贤嘛，但这并不是你做错事的托词。别忘记，这是你交给他人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Don't forget, this is your first impression of the left to others.

网站建设者沒有创建起非常好的客户电子邮箱组假如你沒有根据电子邮箱组与你的顾客及潜在用户保持联络得话，你事实上是在把纸币当废旧纸张扔。另外采用选用不适度的广告宣传方式或许有些人说过，推送垃圾短信是在网上做生意在好方法。但它是巨大的一个错误观念。假如你能列举一个根据垃圾短信赚到钱的事例，我能让你列举10个根据靠谱方式赚得大量的事例。你彻底沒有必需发这些令人反感的垃圾短信。有那么多做网络广告的方法，为何一定要用这些起反作用力的方法呢？假如你考虑到的是长远打算，请不要应用垃圾短信。忘了营销推广是取得成功的重要假如你没告知他人，即便你的商品是世界上最好的，你也卖不掉。沒有广告宣传就沒有潜在用户，沒有潜在用户就没法市场销售，这看起来是最一般的基本常识，但也是最广泛的错误观念。要想在做生意上取得成功，最先，创建一个靠谱的运营模式，除非是你的商品或服务项目被证实是有使用价值的，而且你的销售方式很有可能使你盈利。不要在没用的物品上虚度光阴，观察是很重要的。其次如果你创建起靠谱的运营模式之后，你也就应当将活力集中化在营销推广层面。营销推广是商务接待的血夜。假如你每一次能赚1块钱得话，那么你只必须寻找十万个顾客就能赚十万了。想不努力就能发家致富不论是在网上還是线下，都能赚到钱，但你务必要辛勤努力。假如有些人说要教你一种不用勤奋就能赚钱方法，赶紧奔跑的兄弟，越是快就越好。想一夜暴富的心理状态在网络上好像尤其时兴。但客观事实是沒有一切一个平常人能办得到这一点。“世界上沒有免费午餐”！网上挣钱先性后爱，要是勤奋一些，坚持不懈一点，所有人都能得到要想的取得成功。不理解互联网技术的真实杀伤力互联网技术是一个沟通交流专用工具，这也是互联网技术存活的压根。你能最大限度地运用它。
Website builder not been established very good user E-mail groups if you didn't pass email groups and your customers and potential customers to stay connected word s, you are actually in the bill to throw when waste paper. At the same time take the appropriate advertising means not perhaps someone said, send spam is doing business on the Internet in the good method. But this is a great mistake. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam. There are so many online advertising way, why must use the backlash of way? If you're thinking about a long-term strategy, please do not use junk mail. Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls. To want to be a success in business, first of all, establishing a reliable business model, unless your product or service is proved to be valuable, and you sales could make you a profit. Don't waste time on useless things, test is very important. Moreover when you build reliable business model later, you should be focused on promotion. Marketing is the business of the blood. If you can make each $1 of words, that you only need to find the 100000 customers can make 100000....... Don't think efforts to get rich whether online or offline, can make money, but you have to pay a labor. If someone says to want to teach you a effort can make money of method, run it, the sooner the better. Want to coin money overnight in the mind of the Internet seems to be particularly popular. But the fact is no ordinary people can do that. "There is no free lunch!" In making money online is no secret, as long as effort some, adhere to the point, anybody can get want to success. Do not understand the Internet the true power of the Internet is a communication tool, this also is the Internet the basic survival. You can maximize the use of it.

主页Banner一部分可读信息内容太少：许多公司掏钱去别的知名网站买广告栏投放广告或是做推广，却忽视自身网址中最显著的广告栏设定。绝大多数公司将公司的宣传口号、核心理念等信息内容做在Banner里，那样的方法并并不是不能。从客户体验层面来考虑到，顾客进入网站最先关注的就是你企业是不是有顾客必须的商品，明确有适合的商品之后，才会去考虑到如售后维修服务等别的层面。为何不将公司的明星产品稍稍装饰，置放在Banner一部分，随后再加上商品连接。这样一来，顾客进入网站，就可以很便捷的寻找要想的商品了。
Home page Banner part can be read information is too little: many enterprise spending money to other famous website to buy advertising a advertising or promotion, but ignore their site in the most obvious advertising a set. Most of the enterprise will be the slogan of the concept of enterprise, information on Banner, not this way. From the user experience to consider, customers to access the site first concern is whether you have the customer need of company products, to make sure that there is a suitable product later, would go to consider such as after-sales service and other aspects. Why don't you will be the main products slightly modified enterprise and placed in Banner part, then add products links. This way, the customer to access the site, they can easily find want products.

网址题目仅有企业名字：许多公司早已意识到网址优化的必要性，明确提出在网站制作全过程中考虑到网址优化，可网址的题目却只写企业名字。自然，那样的规定很显著，便是期待顾客可以便捷的寻找公司的网址。可除开大型企业以外，有几个会去检索企业的名字呢？在百度得出的官方网表述中就提及了，title（即网址题目）对网址优化拥有 至关重要的功效。因此动感互联网一般提议在网址题目中有效布局公司关键商品的关键字。网址关键词挑选，不可以太过度贪婪，挑选过度受欢迎的关键词或是太过追求完美关键字密度总是把自己带到错误观念，陷入没法排行的深谷当中。网站建设者不可以效率高地管理方法电子邮箱你与顾客及潜在用户中间的电子邮箱沟通交流既能给你取得成功，也可以给你不成功。你难以还有机会独立与她们沟通交流并给他留有印像，把握住这类机遇很重要。
Website title only enterprise name: a lot of enterprise have realized the importance of web site optimization, and puts forward the process of making web sites to consider site optimization, the title of the website but only write enterprise name. Of course, the demand is very obvious, is hope customers can easily find enterprise web site. But in addition to large enterprise besides, how many people will go to the search company's name? The official explanation given in baidu in mentioned that the title (i.e. web site title) on the site optimization has a pivotal role. So clev er network generally recommend that in the website in the title of reasonable decorate enterprise core product key words. Web site key word choice, cannot too too greedy, choose too popular key word or seeking too much keyword density will only make yourself into the error, deep in the ranking of water can't. Site builders can not efficiently manage email you with customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.

互联网技术是信息资源的藏宝，学好应用百度搜索引擎搜索一切你需要的材料。
The Internet is the treasure of information resources, and learn to use any search engine from the information you need.

简易地说，互联网技术让大家更合理地开展沟通交流。做买卖是和人相处，要是融进在其中，你也就能感受到全球转变的脉率。
Say simply, the Internet allows people to communicate more effectively. Are in business with people, as long as is blended in among them, you can feel the pulse of the world changes.

文中公布于北京市网站建设企业酷站科技http://www.bjkuzhan.com">来源于申明：以上内容一部分(包括照片、文本)来自互联网，若有侵权行为，请立即与本网站联络（010-57218159）。
如没特殊注明，文章均为酷站科技原创,转载请注明来自http://www.bjkuzhan.com/jianzhanzhishi/3846.html