什么叫营销推广型网站建设？说白了，营销网站是指具有推广营销作用的网址，例如：SEO、UEO。即建网站之初，便以今后的推广营销为目地和立足点，并落实到网站制作的整个过程，务使每一个阶段，每一流程都充分考虑营销推广作用的要求，使网址一发布即具有营销推广作用或有益于优化营销推广的特点。
What is a marketing type website construction? Just as its name implies, marketing type is refers to have the website marketing promotion function of the site, such as: SEO, UEO. That is at the beginning of the site, and the future marketing promotion for the purpose and the starting point, and carried out through the whole process of production site to ensure that every link, each step considering marketing function demand, the web site is a marketing function have online or help to optimize the characteristics of promotion.

依据公司传统式运营模式及其关键商品在传统式中的营销渠道，设置互联网目标客户人群，对于互联网潜在性目标客户人群的习惯性及其要求逻辑思维，立在潜在用户的视角在首页排列潜在用户很感兴趣的內容。从而营造公司公信度、关键商品展示、顾客印证，为潜在性目标客户答疑解惑等，根据网络营销推广落实，得到销售线索，最后达到买卖。简易的讲，公司现况营销网站便是公司的销售网站，不管网上立即买卖是否，都可以得到销售线索。营销网站的便是为了更好地得到市场销售机遇乃至得到交易量。
The enterprise according to the traditional mode profits and core products in the traditional sales channel, set the target customer network group, a potential target customer groups against the network the habit of thinking and demand, standing in the point of view of potential customers in the home page is the arrangement of the content of the potential customers interested in. And then build the enterprise credibility, core product exhibition, customer witness for potential target customers such as answer, through the website marketing implement, obtain sales leads, finally come to terms. Simple speaking, enterprise status marketing type is enterprise sales platform web site, whether online trade directly or not, can obtain sales leads. Marketing is the site of in order to get the chance to sell or even access to a deal.

在营销网站为流行网址的大情况下，怎样提高营销网站的转换率，一直变成许多公司老总及其企业网站运营工作人员头疼的难题。
In the marketing type for mainstream web site under the background of, how to improve the marketing type conversion of web site, has become a lot of enterprise boss and company website maintenance personnel headache problem.

1.以客户为管理中心的网站设计(User-centered design)

许多的公司仍停留在“公司简介、商品展示、线上订单信息、在线留言”的老套上。却不知道以客户为管理中心的网站设计才算是有特点的设计方案，才可以得到客户的亲睐。以客户为管理中心并并不是一个宣传口号，只是应以技术专业的视觉效果来思考，哪些才算是最重要的內容，哪些才算是客户最期待见到的，紧紧围绕客户的心理状态，根据最有特色服务满足客户需求的必须，让顾客喜爱网址。
A lot of enterprise is still in a "company introduction, product exhibition, the online order, and contact us" the old way. Little imagine user-centered design is the distinctive design, can obtain the customers. It is a center with the user is not a slogan, but should with the specialized vision to look at, what is the most important content, what is the most users want to see, the psychological around users, through the most special services to meet the needs of users, let the customer like web site.

2．出示丰富多彩的商品/服务流程信息内容(Provide rich products/services introduce information)

大部分网址在对商品/服务项目的详细介绍信息内容上沒有下够文章内容，这导致用户的兴趣爱好毫无。就仿佛赶到一个装饰设计绮丽的演出演出舞台，观众们最希望的還是演出。演出的不好看，演出舞台再好看观众们都不买帐。
Many web sites to product/service in the introduction of the information under no full text, this led to the user's interest in nothing all day. As if to a ornate performance stage, the audience most looking forward to or performance. Acting not good-looking, stage again beautiful audience also don't buy the bill.

有调研说明，在网络上零售商为提高消费者转换率选用的各种各样对策中，其出示丰富多彩产品介绍信息内容显著有益于提高网上商城消费者转换率。针对企业官网也是这般，商品的特性详细介绍越详尽，商品展示照片越清楚，客户的兴趣爱好越高。伴随着视频产品的发展趋势，给你的商品开展视頻展现早已变成一种时尚潮流。淘宝的一家内衣专卖店的女店主现阶段早已用自己做女模特来展现店内售卖的內衣产品，反应非常好――如果再说几个视頻展现得话，销量更要飙涨了。
Research has suggested that, in the online retailers to promote the customers conversion of the various measures by the provide rich goods introduces information visible to enhance online store customer conversion rate. For the enterprise website also is so, product features: the more detailed introduction, product display pictures clearer, and the user's intere st is higher. Along with the development of video technology, for your product video display has become a fashion. The results show a lingerie shop of female the shopkeeper at present already do with their models to display the store of goods sold underwear, echo is very good--if again come a few period of video display of words, sales soared to more.

3．让客户对网址造成信赖感(Let users to trust from web site)

调研说明，域名备案信息内容、运营资质证书展现、详细的联系电话、权威性的网络信息安全认证证书、详尽的详细地址等信息内容，可以提高客户的认同水平。仅有客户在觉得安全性的前提条件下，才会对网址造成信赖感，进一步造成业务洽谈、网上购买等个人行为。
Survey shows that, the website information, the management qualification record show, complete contact, authority of network security authentication marks, detailed address and other information, can enhance the user level of agreement. Only the user in feel safe, under the premise of will to trust from web site, further create business contact, online purchase, etc.

4．简单化转换步骤(Simplified transformation process)

客户的转换步骤关键反映在访问全过程、选购步骤、注册手续、互动交流步骤等。大家干万不可以去磨练客户的细心，而应当尽可能让客户心情愉悦地开展每一步实际操作，并迅速获得他要想的結果。简单化步骤是一项慢工，必须不断地检测和揣测。
Users are mainly embodied in the process of transformation process, purchase process, browse registration process, interactive process, etc. We mustn't go to test the patience of the user, and should try to make the user to a pleasant mood every step operating, and quickly get what he wanted the results. Simplify the process is a do it right, need repeatedly testing and consider.

5．设计方案有效的营销与限购政策(To design the reasonable promotion and buy)

小区域内有一家新开业的羊绒衫店，一开业就说明“只卖七天，廉价营销”。七天后改叫法了，“接生产厂家通告，再卖五天，减价营销”；五天后的叫法是“最终三天，买一送二”；三天后的叫法是“推迟三天，一件没留”；再过三天的叫法是“明天下午六点走，半卖半送”；2天后的叫法是“厂车未到，见钱就卖，随到随走”――以后过去了几日，羊绒衫全卖光了，她们确实离开了，但是并沒有远去，到另一个住宅小区再次开演。一个月的時间里，这个羊绒衫店连续刮起5次市场销售高潮迭起，在住宅小区里造就了比商业步行街上类似店面也要好的销售额。如今也是有许多网址在效仿这类“营销与限购政策”紧密结合的方法，合理的提升了客户转换率，获得了傲人的考试成绩。
Inside the residential area a new open woolen sweater store, opened it shows that "sell only 7 days, low-cost sales". 7 days after that change, "the manufacturer notice, to sell 5 days, depreciate sales promotion"; Five days later is that "the last three days, buy a send two"; Three days later said that are "delayed three days, a leave"; Another three days is that "tomorrow at 6 p.m., half sell half to go"; After two days is that "factory car not to see money, sell, as you go along with the"-a few days later, woolen sweater are all sold out, they have really gone, but didn't go far, to another district on again. A month before this woolen sweater for five times a shop selling climax, in the community created than the streets similar shop even good sales performance. Now there are many web site in the imitation this "promotion and 限购政策" the way of the combination of the, effectively improve the user conversion rate, has achieved great success.

6．合理运用网上客服专用工具(Effective use of online customer service tool)

网上客服专用工具是提升互联网营销转换率的合理专用工具。有数据信息说明，企业官网大部分浏览量因为不可以开展立即的互动交流沟通交流和网上沟通交流，超出98.5%的潜在客户可能外流。强烈推荐应用QQ、淘宝旺旺等网上客服专用工具，此外400号码还可以大幅度提高广告效应，400热线电話一年只需几百块，在急速400号码网关于400业务流程的详细描述。网上客服专用工具是一个双重的沟通交流沟通交流专用工具。客户能够 积极同在线客服开展沟通交流，在线客服还可以对客户的浏览个人行为开展关心，并积极传出沟通交流邀约，协助客户处理难点。
Online customer service tool is to improve the network marketing effective tool for conversion. Figures showed that enterprise web site visitors not to because most interacting and online communication, more than 98.5% of the potential users will be lost. Recommend using QQ, online customer service tools such as the prosperous, another 400 phone can also increase the advertisement effect, 400 phone calls a year need hundreds of yuan, in extreme 400 telephone network about 400 business details. Online customer service tool is a two-way communication tools. The user can actively communicate with customer service web site, the site of the customer servi ce user's access to conduct attention, and actively talking to send invitation, help customers to solve problems.

7．精确的百度搜索引擎搜索引擎广告(Precise search engine keyword advertising)

百度搜索引擎搜索引擎广告是提升客户转换率的一种合理的互联网营销方法。在对客户查找行为分析并在这个基础上挑选最有效的关键词组合，优化广告宣传降落网页页面內容的关联性，能合理提升转换率。百度搜索引擎竟价的实际效果由各个方面的要素构成，每天的耗费费用预算、关键字上词总数和汇报剖析等维护保养工作中的优劣立即危害了百度搜索引擎竞价产品的实际效果。因为百度搜索引擎搜索引擎广告具备一定的专业能力，根据挑选有整体实力的服务提供商开展广告宣传维护保养，能够 进一步提高互联网营销实际效果。像上海市迅速等在搜索竞价商品销售和服务项目上阅历丰富。
Search engine for advertising is to improve the efficiency of the transfer of the user an effective network marketing methods. To users search behavior analysis and based on this, choose the most effective keywords combination, optimization of the page content advertising landing correlation, can effectively enhance the conversion rate. Search engine for effect by many factors composition, daily consumption budget, key words on the quantity and the word and analysis report a direct impact on the search engine for product effect. As search engine keyword advertising has certain professional, through the choice of strength are advertising service maintenance, can further enhance the network marketing effect. Like Shanghai in the search for products such as hotly sales and service experience.

8．具备感染力的顾客印证(Persuasive customer witness)

顾客印证是合理的营销方法，但许多网址并沒有灵活运用顾客印证到互联网营销中。在商品/服务项目展现的另外，展现该商品/服务客户的服务质量评价、应用感受，能提高商品/服务项目的感染力，提升客户选购的兴趣爱好和自信心。在这些方面，阿里巴巴网做得较为及时。在对其诚信通商品的推广营销中，阿里巴巴网很多应用了顾客印证方法，不仅有正脸的应用感受，也是有背面的沒有应用客户的上当受骗历经展现。二者的极大差距使客户从心理状态上迅速接纳了诚信通商品。
The customer is an effective marketing skills testimony, but many web site and not make use of the customer to witness the network marketing. In the product/service show at the same time, show the product/service customer service evaluation, use experience, can strengthen the product/service persuasive, increase users buy interest and confidence. In this respect, alibaba is done is in place. In the good faith the product marketing promotion, the use of the customer alibaba witness skills, both the use of positive experience, negative no use of the user experience shows fraud. The great disparity between the user from psychological fast accept the integrity the products.

9．正确引导老顾客开展推荐介绍(Guide old customers turn is introduced)

运用互联网营销来正确引导老顾客开展推荐介绍比传统营销渠道方式还具备优点。一般状况下，针对已交易量顾客，我们可以根据積分、折扣优惠、礼物等方式来推动老顾客再度消費；另外，针对老顾客详细介绍来的新客户，除开新客户可以获得较为特惠的价钱，老顾客也将获得積分或礼物等形式多样的收益。
Using the network marketing is to guide the old customers than the traditional marketing method to introduce still has the advantage. Usually, clinch a deal for already customers, we can through the integral, discount, gifts and other forms to promote old customer again consumption; Also, the old customer introduced him to new customers, in addition to new customers can get more favorable price, and old customers will also get points or gifts, and other forms of return.

10．高度重视电子邮箱营销推广的运用（潜在用户的追踪关爱）(Pay attention to the application of E-mail marketing (potential customers tracking care) )

电子邮箱营销推广并不是指推送垃圾短信广告宣传。电子邮箱营销推广除开在发展新客户上面有其功效以外，更大的功效还取决于针对潜在用户的追踪关爱上边。大家根据本身服务平台的电子器件杂志订阅客户、会员注册电子邮箱、有奖竞猜参加者电子邮箱及其合作方出示的有关电子邮件等形式多样获得潜在用户的邮件归档，应用电子期刊、营销活动详细介绍、网址精粹內容强烈推荐、免费资源网站出示等多种多样电子邮件方式，吸引住潜在用户再次关心大家的网上平台和商品（服务项目），最后完成潜在用户的转换。
E-mail marketing is not refers to send spam advertisements. E-mail marketing in addition to develop new customers have their effect on the outside, a greater role for potential customers also lies in the tracking care it. We through their own platform of electronic journals subscription users, a registered member mailbox, participants mailbox prize and partners to provide the related electronic mailbox, and other forms of potential customers for mailing list, the use of electronic journals, sales promotion activity introduced, website essence, free resources provide recommended content and so on many kinds of E-mail form, and attract potential customers continue to focus on our network platform and pro duct (service), finally realizes the transformation of potential customers.
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