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SEO与UEO有效结合,网站优化的境界

2012-08-03 酷站科技
针对一切一个网站,ueo分成2个方面,一个是ue设计方案的的方面,ueo的工作中是对于客户体验开展原始设计方案,及其慢慢完善优化成形的网址步骤和客户体验。ueo的全过程大量的是根据对目前的网址做客户方面的剖析,科学研究客户心理状态,做反方向的客户步骤和网址利益上的平衡调节。ueo大量的是经营岗位工作职责上的工作中。
For any a site, ueo is divided into two aspects, one is the level of design ue, ueo work is based on the user experience for the initial design, and gradually perfect molding website optimization process and the user experience. Ueo process more is through the existing site of user level, the paper studies the user psychology, do reverse user process and web site on the commercial interests balanced adjustment. Ueo more is operation on the responsibilities of the position.

但商务网站必须在利益与客户体验上做平衡,最好是的客户提样并不一定是照料客户的实际操作,一切以“客户为管理中心”。这如同是欧美风的网址与新中式风格的网址或是欧美复古风的网站设计的差别。欧简美风格的网址在其相匹配的欧美国家客户,或是领域内的一些人而言,利益很有可能较为小,所有为客户考虑到,但有时对中国客户而言,这类考虑到有些是考虑到的过多,而这类考虑到的开发设计和经营成本是中国的盈利性企业不肯担负的。
But commercial web sites need to be in business interests and user experience in equilibrium, the best user mention sample is not necessarily take care of user operation, all with "the user as the center". This is like the web site and euramerican style and Chinese style style website or Korean style website of the differences. The American style of the site in the corresponding Europe and the users, or some of the people in the industry, commercial interests may be small, all for the user consideration, but sometimes on domestic users, this consideration have considered too much, and this concern the development and operation of the cost is domestic commercial company does not want to assume.

须知,无论保证哪种水平的优化,客户的跳失率是自始至终存有的,而且,全部的客户最终都是会跳出来,不可以单一的以跳失率还考量ueo的实际效果,更关键的是客户在ueo后的网址步骤上,必须多功能性实际操作的時间减少,內容性实际操作的時间增加。比如,改动內容的各作用实时控制的全过程,加上的全过程,申请注册的全过程等。而客户对內容方面会排出大量的時间,或是是被ueo后的网页页面所吸引住,想要努力大量的時间滞留。
Need to know, no matter be to what extent optimization, and the user's jump out rate is always there, and all users finally can jump out, not a single to jump out to measure the effect of ueo ratio also, more important is the user in ueo web site process, need to reduce the time functional operation, content extend the time of operation. For example, modify the content of each function operation control process, add process, the process of registration, etc. And the user to content level stream more time, or ueo attracted the page, and are willing to pay more time to stay.

网页页面內容、作用合理布局优化
The page content, the function layout optimization

多功能性实际操作的优化遵照电脑鼠标相对性主题活动途径最短,使各作用实际操作的按键组成有效的在电脑鼠标的主题活动途径最少的总面积内。一般为鼠标箭头左上角400*200的地区及其右下方层面200*100的地区。因为身体手腕子部的生理结构结构,而且绝大多数人应用左手,而2个地区是左手最舒服和当然的姿势区段,相对的还可以计算出来往上的当然主题活动区段和往下的区段。因每人必备不一样,电脑鼠标不一样,显示屏的尺寸不一样,及其网址的合理布局不一样,因此这一标值是相对性的,经营工作人员和UE工作人员应当依据本身的状况做调节。
Functional operation optimization of the shortest path follow the mouse relative activities, so that all the functions of the operation in the mouse button combination of reasonable activities within the area of the shortest path. General for the mouse pointer upper left 400 * 200 regional and lower right aspects of 200 * 100 area. Because the physiological structure of the wrist, and most people using the right hand, and the two area right hand is the most comfortable and natural motion interval, the corresponding can also calculate upward natural activities interval and downward interval. His hands are different, the mouse is different, the size of the display is different, and the layout of the website is different, so this value is relative, operation personnel and UE personnel should be adjusted according to the circumstance of oneself.

网页页面原素颜色优化
Page elements match colors optimization

网页页面原素的色彩的搭配,现阶段是较为关键的ueo內容,依据客户群体的不一样,及其客户的使用时间的不一样,做相对的调节。而且,可依据每日的時间转变,将网页页面的色彩的搭配开展按时间范围区划,比如早晨的色调较口味淡,下午较光亮,夜里的情况偏暗等。又比如,假如一个网站的消费群多是公司办公室工作人员,哪么这些人许多都可能是近视眼,双眼长期性看显示屏,因此给这些人的颜色应参照色彩理论和社会心理学,防止刺激性色有刺颜色。(插一句,msoffice2007的潜白色背景让人的眼睛很舒服,比现阶段大部分乳白色的情况好许多。)
Page elements of the colour collocation, it is more important ueo content, according to the different user, and user use the time difference, adjust accordingly. And according to the time of day changes, the page color match divided by time period, such as the color is light in the morning, at noon is bright, the background of the night is dark, etc. And if, for example, a web site users group is the office workers, which? These people may be a lot is myopic, eyes look at the screen for a long time, so give these people of match colors should be studied color reference and psychology, avoid stimulating color and sting glances. (interrupt, msoffice2007 dive the blue background let the human eye is very comfortable, most current white background than a lot better.)

网页页面叙述,导向性內容优化
Page description, leading content optimizing

网页页面从申请注册到撤出的全部操作流程都应目的性的开展说明性內容,描述性內容,正确引导內容的叙述优化,比如,申请注册全过程中的“登录名”能够 改成“起一个姓名”;“登陆密码”改为“想一个登陆密码”;“撤出”改成“离去”;尽管是简易的更改,可是是细心科学研究客户心理状态及操作流程的,由于,一切一个人在申请注册的情况下,对“登录名”和“登陆密码”,心理状态全是有一个“思索”,“想”的全过程,是不是想个新的,是不是有一个通用性的,是不是很高度重视,假如高度重视,登录名起的相对性就真正和整齐。现阶段运用较多的是交友平台的各种各样作用和运用的內容性描述。
Page registered to exit from all the operation process should be the targeted descriptive contents, narrative content, and guide the description of optimization, for example, in the process of registration "user name" can change it to "a name"; "Password" into "want to a password"; "Exit" to "left"; Although it is a simple change, but is careful study psychology and operation process of the user, because of, any one during registration, to "user name" and "password", mental is to have a "thinking", "think" of the process, whether you want to a new, whether to have a general, whether very seriously, if attention, user name up relative is real and neat. At present application more is dating sites in a variety of functions and application of content description.

SEO与UEO合理融合 网址优化的真谛
SEO and UEO effective combination of the highest state of optimized your site

不必为了更好地百度搜索引擎而去建立网站,从客户体验优化视角去营销推广自身的网址,一切为了更好地客户去设计方案,才算是网址最好是的成功之道。
Don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.

UEO是对于客户来讲的,是使网站建设和设计方案工作人员更重视个性化的层面,重视根据提高客户体验来促使网址可以对客户更具有诱惑力。UEO的明确提出并不是相对性于SEO,只是根据SEO的,也就是说二者是必须兼具的。仅有多管齐下SEO与UEO,搞好內容和客户体验,网址才可以更强的反映本身的使用价值。客户体验优化才算是网址最后的优化,要是客户体验获得了改进,坚信没人敢忽略口碑营销的实际效果。
UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.
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