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网站SEO的同时不要忘记UEO

2012-08-01 酷站科技
随着着互联网的迅猛发展和普及化,SEO市场竞争越来越激烈,早已进到来到前全部为的“改革时期”。作为一名网址优化工作人员,我们要把优化的重心点转至网站内部优化上,站内优化的內容并并不是局限性以内链和內容升级,搞好UEO才算是将来SEOer勤奋的方位。说白了UEO即(User Experience Optimization的简称)客户体验优化,一个将客户体验保证完美的网站通常会更非常容易得到排行。
Along with the rapid development of network and popularization, SEO competition intensified, have entered the promising before "revolution". As a web site optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is SEOer future direction. The so-called UEO namely (User Experience Optimization is the abbreviation of) User Experience Optimization, a User Experience will be the ultimate site will often easier to obtain ranking.

在小编来看,SEO和UEO是紧密联系的关联存有,SEO是搜索引擎营销最基础最便宜的方式和方式,如今许多网址优化工作人员全是为了更好地百度搜索引擎排行而SEO,彻底的忽略了UEO的必要性,这个是不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is not advisable.

网址UEO是对于客户而开展的优化对策,能够 合理的提升网址PV,降低跳失率,提升商品转化率。多聆听客户的心里话,掌握客户的要求,从源头上处理客户的难题,那样做能够 使网址更为合乎客户体验,更为个性化,而且合理的提高了网址黏合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.

那麼怎样开展合理的客户体验优化呢?在下面,小编就给大伙儿简易共享提高客户体验的好多个方式供大伙儿参照:
So how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:

第一点、你的网站布局是不是合乎你的领域特点
Your website conform to your industry style characteristics


网站设计就好似你的穿衣搭配,要填满自身的性情和风彩。可是这类性情和风彩的衣着合乎你的岗位特点吗?网址也一样,你的网址是科普类的可是用了游戏娱乐类设计风格的网站模版,遗失了科技网中需有的严肃认真认真细致的设计风格,相信那样的网址客户是不容易喜爱的。所以说,网址的用户界面一定要合乎你领域的特点。
Website design is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry.

第二点、你的网站内容升级是不是不断
Your site's content whether to continue to update


大家都知道,网址不断的升级原創內容会获得百度搜索引擎的认同,不管在百度收录、還是快照更新、還是排行都是会有非常大的提高。一样,每日定时执行指定的升级也会使客户喜爱,例如小编的贾学龙blog,不太可能每日都升级原创文章内容,那我也以内页构建了一个互联网刊物,确保每日都是有高品质的文章内容升级,那样阅读者和搜索引擎蜘蛛就不容易视觉疲劳了。自然升级的內容毫无疑问不必是原创文章或是是句子堵塞,上句不接下来句的,那样的內容或许能够 蒙骗的了搜索引擎蜘蛛,可是客户毫无疑问会立刻关掉网页页面,烟桥提升了网址的跳失率。最终小结一下便是內容要维持升级,內容品质一定要严格把关。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, such as the author of the JiaXueLong blog, could not update the original article every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.

第三点、你的网址主题风格是不是合乎浏览量的爱好
Your site theme whether accord with the be fond of of visitors


假如你的浏览量主要是女士客户喜爱烂漫和时尚潮流,那么你的网址主题风格色调及其网址的LOGO一部分就需要合乎这种受众群体的爱好。网址的色彩就需要用时尚潮流烂漫一些的,例如粉红色或是蓝紫色。女士类网址做的较为优秀的例如中国太平洋女性网网址主色便是用的蓝紫色,充满了时尚潮流烂漫的气场。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. The comparison of the female kind website do outstanding such as the Pacific women nets website is the mass-tone attune with purple, full of fashionable romantic breath.

总结(epilogue):

提高客户体验,搞好网址UEO的方式不只这三点,网络服务器的平稳及其网址配图图片规格的尺寸是不是合乎等都必须我们去留意,前边有很多人讲过在这儿也不详尽讲过。只做SEO而不重视客户体验的网站客户访问率是一次性的,搞好客户体验优化,客户才会常常浏览,网址的客户吸睛率及其PV都是会平稳提升。拥有客户基本和优良的客户体验,商品转化率还要愁吗
To improve user experience, completes the website UEO method not only these three points, the stability of the server and web site with the size of the image size compliance with all we need to pay attention to, the front have a lot of people said here is not dwell on it. Only do SEO and does not pay attention to the user experience is not the site users one-time, completes the user experience optimization, the user would often visit, web site to lead and PV will steadily increasing. A user base and a good user experience, products with sorrow conversion
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