一个网站的取得成功是否与网站建设前的整体规划拥有 极其重要的关联。在企业建站前要确立企业建站的目地，明确网址的作用、网址经营规模、资金投入花费，开展必需的市场需求分析等。仅有详尽的整体规划，才可以防止在网站建设中出現的许多难题，是网站建设能顺利开展。
The success of a web site and website construction before the planning has a very important relationship. In the construction site should be clear before the purpose of building site, determine the functionality of the site, website scale, investment costs, make the necessary market analysis, etc. Only the detailed planning, to avoid in the website construction of many of the problems that appear, is website construction can be carried out smoothly.

网站的建设就是指在网站建设前对销售市场开展剖析、明确网址的目地和作用，并依据必须对网站建设中的技术性、內容、花费、检测、维护保养等做出整体规划。网站的建设对网站建设具有方案和指导意义，对网址的內容和维护保养具有精准定位功效。
Site planning is to point to in the website construction of market analysis, before determine the goal and the function of website, and according to the need of the website construction of technology, contents, expenses, testing and maintenance make planning. Site planning on website construction plan and play a guiding role, the site's content and maintain a role positioning.

商业网站的商业规划应当尽量包含企业建站的各个领域，网站的建设应详细、考虑周全。
E-commerce site business planning should as far as possible covers all aspects of the construction site, website planning should be exhaustive, thoughtful.

商业网站的商业规划包括的內容以下：
E-commerce site about the content of the business plan is as follows:

1、 企业建站前的市场需求分析
Construction site before the market analysis

剖析有关领域的销售市场是如何的，销售市场有哪些的特性，是不是可以在互联网技术上进行公司业务；对销售市场关键竞争对手开展剖析，掌握竞争者网上状况及网站的建设、作用功效；对企业本身标准开展剖析，对企业概况、销售市场优点开展剖析，明确能够 运用网址提高什么竞争能力，企业建站的工作能力（花费、技术性、人力资源等）
Analysis of the relevant industries market is like, what kind of market characteristics, whether can carry out the business on the Internet; The main competitors to market analysis, understand competitors on the Internet and web programming, functions; The company itself to conditions are analyzed, the company profiles, market advantages to carry on the analysis, sure can use website promotion which competitiveness, construction site ability (cost, technology, human, etc)

2、 企业建站的目地及功能分区
The purpose of the website construction and function orientation

为何要建设网站？是为了更好地宣传策划商品、开展电商，還是创建专业性网址？是公司的必须還是销售市场宽阔的拓宽？根据融合企业資源，依据企业的必须和方案，明确网址的作用；依据网址作用，明确网址应做到的目地功效；公司内网的基本建设状况和网址的扩展性等。
Why should build web site? To promote products, electronic commerce, or a industry web site? Is the need of the enterprise or the market open extensions? Through the integration of company resources, according to the needs of the organization and planning, determine the functionality of the site; According to the website function, make sure the site should be to achieve role; Enterprise Intranet situation of the construction of the website and expansibility, etc.

3、 网站开发解决方法
Web site technical solutions

依据网址的作用明确网站开发解决方法；剖析资金投入成本费、作用、开发设计可靠性和安全系数等；选用针对性的解决方法還是自身开发设计；网址安全防范措施，如防黑防病毒计划方案；有关软件开发。
According to the functionality of the site web technology solutions to determine; Cost analysis, function, development stability and security, etc.; The systematic solution or oneself development; Web security measures, such as the black antivirus program; Relevant procedure development.

4、 网站内容整体规划
Web site planning

依据网址的目地和作用规划网站內容，一般企业官网应包含公司概况、产品简介、服务项目內容、价钱信息内容、联系电话、在网上订单信息等基础內容;电商类网址是要出示注册会员、详尽的产品服务信息、信息检索查寻、确认订单、支付、私人信息保密措施、有关协助等。留意：网站内容是网址吸引住访问者最重要的要素，无內容或不实用软件互惠互利吸引住匆匆忙忙访问的浏览量。可事前对大家期待阅读文章的信息内容开展调研，并在网站更新后调研大家对网站内容的满意率，及其时调节网站内容。
According to the website the goal and the function of planning your content, general enterprise web site should include a brief introduction, product introduction, service content, price information, the contact method, on-line order, and other basic content; The electronic commerce kind website is to provide the register and detailed information of the products and services, information search query, order confirmation, payment, and personal information confidential measures, related assistance, etc. Note: website content sites attract visitors is the most important factor, no content or not practical information mutual attract glanced through visitors. In the information to people want to read to investigation and survey released in website after website content people of satisfaction, and adjust your website content.

5、 网页制作
Web design

网页制作一般要与公司总体品牌形象一致，要合乎CI标准。要留意网页页面颜色、照片的运用及版块整体规划，维持网页页面的总体一致性；在新技术应用的选用上应考虑到关键总体目标浏览人群的遍布地区、年纪阶级、网速、阅读习惯等；特定网页页面重做方案，如大半年到一年時间开展较规模性重做等。
Web design in general to the whole image and enterprise consistent, want to accord with CI norms. To pay attention to the application of color pictures, page layout and planning, keep the whole web consistency; In the use of new technologies to consider the main target group of its distribution, visit age class, network speed, reading habits, etc.; Designated page revised plan, such as six months to a year on a large scale revision, etc.

6、 网站运营
Website maintenance

对网络服务器及有关硬件软件开展维护保养，对很有可能出現的难题开展评定，制订响应速度；对数据库查询开展维护保养，合理地运用数据信息是网站运营的关键內容，因而数据库查询的维护保养要变得重要；內容的升级调节等；制订有关网站运营的要求，将网站运营系统化、规范性。
On the server and related software and hardware maintenance, the possible problem of the assessment, and formulated response time; The database maintenance, effectively use data is the important content of the website maintenance, so for the maintenance of the database to attention; The content renewal adjustment; Make the relevant provisions of the website maintenance, website maintenance will be institutionalized, standardization.

7、 网站压力测试
Web site test

网站更新前应开展细腻缜密的检测，以确保一切正常访问和应用。
On its web site to carefully before thorough testing to ensure that normal browsing and use.

关键检测內容包含：The main test contents include:

（1） 网络服务器可靠性、安全系数
Server stability, safety

（2） 程序流程及数据库测试
Procedures and database testing

（3） 网页页面兼容性测试，如电脑浏览器、显示屏
Web compatibility tests, such as browser, displays

（4） 依据必须的别的检测
According to the need of the other tests

8、 网站更新与网络推广
On its web site and the website promotion

网站压力测试后开展公布的媒体公关、广告宣传主题活动，百度搜索引擎备案等。
Web site testing in the public relations and advertising campaign released, search engine registration, etc.

9、 网站建设计划表
Website construction schedule

各类整体规划每日任务的刚开始及进行時间、责任人等。
The planning of the start and finish the task of time, etc.

10、 费用明细表
Expenses details

各类事项所需费用清单。
For all the expenses required to list.

之上为网址商业规划中应当反映的具体内容，依据不一样的要求和建网站的目地，內容也会出现提升或降低。在企业建站之初一定要开展细腻地整体规划，才可以打进预估建网站目地。
Business planning for the web site above the main content of the should reflect, according to different needs and the establishment of the purpose, content, also can have increase or decrease. In the beginning of construction site must be careful planning, to play to the expected purpose site.
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