伴随着经济结构改革创新和现代化过程的加速，网络技术应用早已渗入人类社会的每个角落里。许多企业运营方位已从单一化学物质方面向多元化的文化艺术方面发展趋势，大家都愈来愈高度重视以品牌推广为关键的公司文化基本建设和宣传策划，这时企业官网做为公司与业务流程小伙伴、顾客的桥梁和体现公司文化的知名品牌对话框的功效也日显突显。 最先给要创建的网址一个精确精准定位，精准定位也就是网站设计的领域文化艺术和网址主题风格。假如主题风格早已明确之后，就可以紧紧围绕主题给网址起一个姓名，设计方案的姓名要正，要合理合法，和理，和情。并且名字要简易易记有特点。最好用中文名字，不必使用英文或是中英复合型名字。
Along with the economic system reform and the accelerating of internationalization, network application has penetrated into every corner of the human society. Many enterprise business direction already from a single material level to multiple cultural aspects of development, we all pay more and more attention to with the brand marketing as the core of enterprise culture construction and publicity, this time the enterprise web sites as enterprise and business partner, customer bond and reflect the enterprise culture brand window function also day outstanding. First of all to want to build up web site a accurate position, orientation is the industry culture and web site web site theme. If the subject has been sure later, it can be subject to a website around a name, the name of the design to is, legal, and Richard, and mood. And name to foolproof special. The best is Chinese name, do not use English or Chinese and English name mixed.

此外，网站名的篇幅应当操纵在六个字(最好是四个字)之内，四个字的还可以用成语。篇幅少也有个益处，合适于别的网站的连接排版设计。网站名，也是网站设计的一部分，并且是很重要的一个因素。
In addition, the name of the web site characters should control in the six words (best four word), within the four words can also use the idiom. And there is also a less good characters, suitable for other sites link typesetting. Web site name, is also part of the web design, and it's one of the crucial factors.

次之精准定位网址的CI品牌形象。说白了CI(corporate identity)，意思是根据视觉效果来统一企业的品牌形象。一个优秀的网址，和实体线企业一样，必须总体的品牌形象包裝和设计方案。精确的，有创意的CI设计，对网址的宣传推广有事倍功半的实际效果。
Secondly the CI website localization image. The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort.

第三是明确网址的频道。创建一个网站如同写一篇文章，最先要拟好大纲，文章内容才可以主题风格确立，层级清楚。假如网址构造不清楚，文件目录繁杂，內容东一块西一块。結果不仅访问者看得糊里糊涂，自身扩大和网站建设维护也非常艰难。
The third is to determine the section of the web site. Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult.

网址的主题明确后，而且搜集和机构了很多有关的材料內容，但怎样机构內容才可以吸引住网民们来访问网址呢？频道的本质是一个网站的考试大纲数据库索引，数据库索引应当将网 站的行为主体确立显示信息出去。
The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the network should stand out clearly show.

第四是明确网址的文件目录构造，网址的文件目录就是指你建设网站时建立的文件目录。文件目录构造的优劣，对访问者而言并没什么很大的觉得，可是针对网站自身的提交维护保养，內容将来的扩大和移殖拥有关键的危害。
The fourth is to determine the directory structure of a web site, the website directory is to point to a website you when the directory to create. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect.

第五是明确网址的连接构造。网址的连接构造就是指网页页面中间互相连接的网络拓扑结构。它创建在文件目录构造基本以上，但能够 超越文件目录。建设网站的连接构造有二种基础方法：树形结构连接构造和星状连接构造。
The fifth is sure web link structure. Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways: tree link structure and star shaped link structure.
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