现如今互联网发展得太快，如今网站设计无法跟上时期的发展趋势，互联网技术上非常大一部分公司网站建设欠缺设计方案观念，沒有个性化，并沒有反映公司文化，还远远地滞留在两年前的水准，极具设计方案观念、富有公司文化信息内容、让人回味无穷、一眼就记住了、可以具有营销推广功效的的网址也是微乎其微。伴随着互联网的发展趋势，大家的鉴赏能力也愈来愈高，针对网站的设计也愈来愈在乎，大家的网址应当不仅是信息内容的简易列举，不然便会非常容易被吞没在不计其数的互联网技术当中。大家随意在一个百度搜索引擎上搜索某一领域的企业官网，大家都是会寻找不计其数条信息内容，设想，在这么多的网址中，沒有自身公司特点、平凡平淡无奇的网址是不容易让人赶兴趣爱好的，更别说进到详尽访问了，我们知道，好的衣服裤子能提升一个人的身家，比较好的网站也会提升一个公司的品牌形象，一个比较好的网站在构造，导航栏，用色，內容等各个领域全是很注重的，还要合乎SEO优化，它很有可能非常简单，但却给人一种诱惑力，让访问者欣赏的另外了解了公司信息。
Now network development too fast, now gansu website design can't keep up with the development of The Times, the Internet is a big part of the enterprise website construction design thought of, have no personality, and did not reflect the enterprise culture, are far from stay in the level of a few years ago, a design, abound enterprise culture information, a reluctant, look over unforgettable, can rise the marketing effect of the web site more rare. Along with the development of the network, the eye of people more and more is also high, for the website design is also more and more care about, our web site must be not only the information dictated, or it will be very easy to be drowned in the vast multitude of the Internet. We literally in a search engine for a specific industry enterprise web site, we will find hundreds of thousands of information, just think, in so many of the site, not their enterprise characteristics, mediocre and white website is not surprising the interested, let alone into the detailed browsing, we know, good clothes can enhance a person's prestige, good website will also improve a enterprise image, a good web site in structure, navigation, coloring, content and so on each respect is very exquisite, she can be very simple, but give a person a kind of appeal, let your visitors view and understand the enterprise information.

企业官网意味着了一个公司的精神风貌，是公司的品牌形象所属，假如网址不可以体现公司的品牌形象，反倒被粗燥的文本、粗糙的照片及其千篇一律的合理布局危害企业品牌形象在访问者心中中的影响力，那麼还比不上不做！
Enterprise web site represents a enterprise spirit, is the enterprise image is, if the site can't reflect the image of the enterprise, instead of words, the poor of coarse pictures and waking influence enterprise image in layout visitors the status of mind, so as not to do!

点评一个网站优劣的规范只是凭美观大方还还不够，由于针对公司而言，企业建站的目地并不是欣赏，只是营销推广，自然，这儿常说的营销推广是理论上的营销推广，即并不只是要完成网上购物或付款，全部有利于提高企业品牌形象、推动品牌推广、提升服务水平的一切互联网推广方式都归属于这一范围。从某种程度上而言，网络营销推广对是传统营销渠道方法的一种合理的填补，是一种新式的营销方法，是应用现代计算机信息科技尤其是网络科技来开展的一种社会发展生产运营形状，压根目地是提高公司的竞争能力、提升或提升市场销售或服务项目、提高与顾客或顾客的有效的沟通、提升公司生产率、减少运营成本、优化资源分配。可是，特别注意的是：绝大多数公司并沒有互联网营销观念，不清楚怎样运用网址开展营销推广，尤其是针对网址的具体功效并不看中！具体工作上通常在大家的一再催促下，这种顾客才相互配合进行网址的公布，在她们的观念里建设网站仅仅不必过时？！能够 想像，那样的建网站心态是没法反映网址的使用价值的，而也是有顾客曾打电话，兴高采烈对我说：他早已根据网址收到订单信息了！我觉得，它是对建网站者较大的鼓励，也是对大家工作中较大的毫无疑问。
Evaluate a websites solely on the standard of beauty is still not good enough, because for enterprise, it is not the purpose of building site viewing, but marketing, of course, here said the marketing is generalized marketing, which not only to realize the online shopping or pay, all help to promote the enterprise image, promote the brand promotion, and improve the service quality of any Internet marketing means all belong to this category. In a sense, the web site of marketing is the traditional marketing way an effective complement, it is a kind of new ways of marketing, is using the modern computer information technology, especially the network technology to a kind of social production and operation form, fundamental purpose is to enhance the enterprise the competitive ability, increase or improve the sales or service, improve and customers or clients exchange and communication, improve production efficiency and reduce operating costs, optimize the allocation of resources. But, it is worth noting that: most of the enterprise and have no network marketing consciousness, don't know how to use the web site on marketing, especially for the website of the actual role is not good! In the actual work often in our has repeatedly urged, these customers to cooperate to complete the release of website, in their thoughts in a web site just don't fall behind? ! As you can imagine, this site is unable to reflect the website attitude of value, and also have the customer had to call me, happy to say to me: he has been through a web site received orders! I think, this is one of the biggest stick to inspire, but also for our work the affirmation of the largest.

某些公司的网址承担工作人员追求完美新技术应用，在自身的网站里置放了很多网页特效，例如Java，一方面实际效果让人不是太好，另一方面，这种动画特效会增加浏览器下载時间。在其中暗含的比较严重难题是：漫长的审核期会吓退全部访问者，比较严重地危害网址和公司在消费者心里的品牌形象，而这种访问者通常已不进到您的网址！舍弃这种动画特效，好好地设计方案和整体规划你的网址，通常比应用这些动画特效更非常容易接近顾客，事实上这种动画特效是几乎与好的公司网站没缘的，仔细访问知名企业的网站，您一定有很多获得。
The individual enterprise web site responsible for personnel for the new technology, in their own site placed in many web special effects, such as Java, on the one hand, the effect is not flattery, on the other hand, these effects will extend the browser to download time. Implied in serious problem is: a long wait will scare away all your visitors, serious influence on the web site and enterprise in the customer in the heart of image, and these visitors often not enter your web site! Give up these effects, and a good design and planning your website, often use more easily than all the effects to the customer, in fact these effects is never and good enterprise site for no, careful browsing famous enterprise site, you must have a lot of harvest.

此外，有一点公司务必了解到：一个网站务必维持习惯性的升级，才可以持续吸引住来访者再度光顾，使潜在性的顾客变为顾客，假如网址一成不变，是没法得到大量的商机的，因而，企业官网的维护保养是网络营销推广又一个很重要的方式。可是，大部分公司并沒有意识到这一点，或被繁忙的工作中所困，没时间顾及，或是果断由于沒有必需的专业技术人员进而舍弃。在这里提示诸位公司人留意：务必把网址的维护保养工作中放进周例上去，不然，您就在舍弃许多唾手可得的商机！
In addition, there is a small enterprise must realize: a web site must maintain constant updates constantly to attract visitors to come again, make the potential consumers into customer, if a web site the same and is unable to get more business opportunities, therefore, the enterprise web site maintenance is web site marketing and a very important method. However, most of the enterprise and didn't realize this, or was busy work tired, too busy, or simply because there is no necessary technical personnel and give up. In this remind each enterprise note: must be the website maintenance work on the place on the agenda, otherwise, you are giving up a lot of business opportunities helps!
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