营销推广型网站建设，就是指依据公司产品或是服务项目的产品定位。营销推广型网站建设不单纯性从美工设计与作用的视角，更重视的是以互联网营销的视角来制作网页。营销推广型网站建设可促使企业官网的总体构架与百度搜索引擎的特性相一致，对百度搜索引擎更友善，对客户浏览感受更个性化等。在这里，共享下营销推广型网站建设规范及营销推广型网站建设特性。
Marketing type website construction, refers to the enterprise market positioning of products or services. Marketing type website construction not only from the art and functional point of view, more attention is to make the site from the perspective of network marketing. Marketing type website construction can make the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more humanized. Then, share characteristics of Web site construction marketing type website construction standards and marketing.

营销推广型网站建设规范
Standard construction site marketing

1、便于管理方法，充足合乎百度搜索引擎规定和客户体验规定网址
Easy management, fully meet the requirements of search engine and user experience for the site

便捷的內容智能管理系统，静态数据的页面布局，对百度搜索引擎的充足友善。公司网站建设要减少维护保养成本费，大量的是在互联网推广上边的基本建设。
Content management system is convenient, static page settings, to the search engine friendly fully. Enterprise website construction to reduce maintenance costs, more is in the construction of the network promotion.

2、健全的网站测试，客户难题要求一站式处理
Perfect site service, the user needs a one-stop solution

网站建设考虑到完好无损的內容适用，针对营销网站，要有完好无损的网站内容，能更强的推动顾客进一步掌握商品或服务项目，顾客普遍的常见问题，这种內容能够 高些的提升工作效能。
Website construction to consider well content support, for the marketing type site, a site content intact, can better promote the further understanding of the product or service to the customer, the customer to answer frequently asked questions, which can improve work efficiency.

3、搞好网站访问量的灵活运用和网址数据信息的检测和统计分析
The monitoring and statistics do website traffic and make full use of Web Data

灵活运用网址的总流量，运用好的网站的即时通信系统软件，网址留言板留言系统软件，及时和客户互动交流，充足掌握客户的要求。
Make full use of Web site traffic, the use of instant messaging system good website, website message system, instant and user interaction, to fully grasp the needs of users.

4、提升网址的公信力
To improve the website authority

营销推广网站建设考虑到较为高的顾客信任感对企业官网而言，要提升自己的公信度。网站建设考虑到详尽的联系电话针对营销推广型的网址，要有公司详尽的联系电话，详细地址的地形图，便捷于顾客联络和寻找公司。
Marketing website construction considered relatively high customer loyalty to enterprise website, to improve their credibility. Website construction considering the contact details for the marketing type site, have a business contact details, address map, to find the enterprise customer contact and convenient.

营销推广型网站建设特性
Characteristics of website marketing

1、真实的互联网营销为导向性
The true network marketing oriented

营销推广主导、技术性辅助。传统式网址不营销推广，除开起步晚以外，更关键的是观念、核心理念落伍。网址要想到到互联网营销的功效，首要条件是是不是立在营销推广的高宽比设计方案。
As marketing, technology. The traditional site not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing.

2、真实以客户为管理中心的总体设计方案
Truly user centered design

潜在用户赶到您的网址，在其中的首要条件取决于网址的用户体验，也就是网址是不是以顾客为管理中心，仅有以顾客为管理中心的网址，才可以最后获得顾客的亲睐。
Potential customers to your site, one of the key factors in site customer experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers.

3、真实关心品牌形象基本建设与营销推广
Really focus on building and promotion of network brand

传统式网址所可以具有的唯一功效也就是展现企业品牌形象和商品，殊不知传统式的企业官网全是专业技术人员搭建，并不明白什么营销，所设计方案的网址只是是中看不中用，更算不上品牌形象的基本建设和营销推广。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion.

4、真实朝向百度搜索引擎优化的界面设计
To search engine optimization design

一个营销推广型网站建设的一个最基础的特点便是一定要可以很容易的让客户寻找，一个潜在客户找不着的网址压根算不上什么营销。
One of the most basic features of a marketing type website construction is to can be very easy to let users find, a potential user cannot find the website scarcely any marketing.