互联网技术网址有好多好多，可是大家的网址是否每一个网站都具有营销推广作用呢 ?营销网站 怎样基本建设?
The Internet has many, but our site is it right? Every web site marketing function have? How to build a marketing type website?

营销网站务必具备优良的百度搜索引擎主要表现营销网站的一个鲜明特点便是它能“自身推 广”，这突显反映在营销网站具备优良的百度搜索引擎主要表现(一般实际意义就是指根据百度搜索引擎优化或 SEO 网址优化，使网址在百度搜索引擎上检索关键词可以获得较为理想的关键字排名)，检索 模块优化一般涉及到网页页面总体设计、內容信息组织、内外链对策等层面，这是一个巨大的 自动化控制，也是营销推广型网站建设关键必须处理的难题;在互联网营销型网站建设中，百度搜索引擎 优化工作中是基本和长期性的工作中，从企业官网的早期整体规划环节就务必刚开始开展，并且务必要贯 穿于公司网站建设和中后期经营全过程。
A remarkable characteristic of marketing type site must be search engine marketing type website good is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site (usually means through search engine optimization or SEO website optimization, make the site in the search engine can search relevant keywords obtained natural ranking ideal), search engine optimization usually involves the page structure design, information organization, internal and external link strategy, which is a huge systematic project, is also a marketing type website construction of key problems need to be solved; in the construction of the network marketing website, search engine optimization work is the basis and long-term work, from the initial planning stages of enterprise website must begin, but must be through the enterprise website construction and post operation process.

营销网站务必具有优良的客户体验感另外互联网营销网站还务必具有优良的客户体 验感，可以让潜在用户迅速寻找很感兴趣的商品或服务项目，充足掌握关键点內容和服务项目特性，根据 各种各样互动交流方法与公司取得联系。
To marketing type site has a good user experience and network marketing type site must have good sense of user experience, to let potential customers quickly find the interest in the product or service, fully understand the details and service characteristics, establish contact with enterprises through various interactive mode.

营销网站务必具有优良的关键点实行关键点实行决策着网址在百度搜索引擎的主要表现，另外也是 给得到优良客户体验的基本，营销网站是以顾客为管理中心，其每一个关键点都务必推敲、精 雕精工细作，那样才可以真实提升顾客转换率。营销推广型网站建设执行的全部全过程都应当留意关键点， 因此在互联网营销型网站建设便是把握住每一个关键点，例如：
Marketing type site must have good details of the implementation details of the implementation determines the site in the search engine's performance, but also to the base to obtain good user experience, marketing type site is take the customer as the center, the details of each must be batted, fine vulture fine cut, so we can really improve customer conversion rate. The whole process marketing type website construction should pay attention to detail, so that every detail in the construction of the network marketing website, for example:

前台接待所有转化成 html 静态网页、 整站源码选用 DIV CSS 构造合理布局、后台管理自动生成 xml 格 式的sitmap、对整站的重要图片和标识开展优化、结构型网址构造及编码构造、专业化的 关键字遍布、清楚一目了然的导航栏、有效的內容机构......这些。
All future generate static HTML pages, the entire station using DIV CSS structure, the automatic generation of XML lattice type site map, to the station the important pictures and label optimization, structured web structure and code structure, systematic keyword distribution, clear navigation, reasonable content organization... Etc..

营销网站务必具有健全的实际效果评定管理体系营销网站还务必有完善的实际效果评定管理体系，它包含流量监控、网站数据分析、广告分析等內容。实际效果评定管理体系将协助公司立即掌握网络运营过 程中的各类指标值和发展趋向，清晰当今的广告宣传资金投入和收益状况。实际效果评定管理体系针对公司调节 互联网营销对策、恰当点评互联网营销的投入产出率有十分关键的功效。
Marketing type site must have perfect effect evaluation system of marketing type site must have perfect effect evaluation system, it includes the flow statistics, site analysis, advertising content analysis. Effect evaluation system will help enterprises understand the website operation indicators and the development trend in the process, clear advertising investment and returns the current. Effect evaluation system for the input and output of network marketing strategy, adjust the correct evaluation of enterprise network marketing is very important.

在总流量转换层面，针对 B2B 型的公司，企业官网能够 出示网上咨询、400电话、短消息 通告等转换服务项目，而针对 B2C 电商网址，则出示了选购订单信息、网上客服、在线地图等 多种多样转换服务项目，客户需求能够 依据自身的具体必须来挑选。
In the flow transformation, for the B2B type enterprise, the enterprise website can provide online consultation, free telephone, SMS notification into service, and for B2C e-commerce website, provide the purchase order, online customer service, electronic map and other transformation service, customers can choose according to their actual needs.

不一样的领域有不一样的特性，所以说我们要融合本身互联网营销的特性开展有效的网络营销推广 作用配备!
Different industries have different characteristics, so we should combine the characteristics of their own network marketing network marketing function of reasonable configuration!