网站结构和客户体验的必要性，坚信网站站长小伙伴们都显而易见，因为它能够 立即体现你网址火爆水平，针对技术专业的SEO网址优化从业人员而言，根据SEO技术性将客户吸引住到你的网址，这只是算作优良的开始，能否吸引客户乃至让客户在你的网址上造成订单信息，这儿我们就必须充分考虑你网址的客户体验。总的来说，网址的构架和客户体验在网络运营之中所占的份量是非常之重的，那麼怎样搭建优良的网址构造和造就合乎用户需求感受的网址呢?它是大家每一个网络运营工作人员必须時刻关心的话题讨论，大家先看来网址的构架。
Website architecture and importance of user experience, believe stationmaster friends are self-evident, because it can directly reflect your site popularity, for professional SEO website optimization practitioners, through SEO technology users will be attracted to your website, it is a good beginning, be able to retain users even allows users to your site produces order, here we need to account for your site's user experience. To sum up, the website architecture and user experience in site operation to the weight is very heavy, so how to build good website structure and creating meet needs of the user experience of websites? This is our every site operation personnel need to be vigilant about the topic, we first look at the website architecture.

什么叫网站结构
What is the website architecture

广泛的讲网站结构是依据根据对用户需求剖析，互联网营销掌握并精准定位网址的总体目标客户，进而对网址总体构架，整体规划、网站设计频道以及內容，制订网址开发流程及次序，以最大限度地开展高效率资源配置与管理方法的北京市网站设计。
Broadly website architecture is based on the user requirement analysis, network marketing and locating the site of the target user, thereby to website whole structure, planning, design of website column and its contents, making the site development process and order, in order to maximize efficient resource allocation and management of the Beijing web site design.

怎样搭建优良的网址构造
How to build good website structure

假如把树结构形容为大家学生时代学的学科得话，那麼学科便是第一层，学科下能够 包含语文课、数学课、英文这些，这种便是第二层。针对百度搜索引擎而言，文件目录层级的井然有序归类是很重要的，针对客户而言也是一样，优良清楚的网址构造始终是客户感觉最爱的。最經典的网址树结构能够 参照：百度问答。
If the tree metaphor for our school subject words, then the subject is the first layer, subjects can include Chinese, math, English and so on, these are the second layer. To search engine, the directory hierarchy ordered classification is very important, for the user as well as clear, good website structure is always the user feels like. The most classical sites of tree structure can refer to: Baidu know.

下边大家而言说客户体验的必要性
Let's talk about importance of user experience

什么叫客户体验
What is user experience

简易的讲，客户体验便是能够 最立即危害你浏览网页度的要素。在网站规划和网络运营之中，客户体验是最重要的一个要素，客户体验的优劣将立即危害到你的网址是不是取得成功。
Simply put, the user experience is most directly influence the factors of your webpage browsing. In site planning and web site operators, the user experience is one of the most important factors, the user experience will have a direct impact on the success of your website.

危害网址客户体验的要素有什么
Effect of site user experience factor which to have

1、网址的知名品牌(Website brand)

在目前互联网技术髙速发展趋势的时期，各个领域都不断涌现了大量的出色互联网技术企业官网，而这种网址也都有着归属于自身的客户，针对一些新的客户而言，假如她们想在网上订购商品这些，她们一般会根据各式各样的方式或是方法来掌握资询商品的状况，而当她们明确了自身要的商品以后，最先想起的很有可能便是该商品的知名品牌，这跟大家平时在店内购买衣服一样。
In today's rapid development of the Internet era, all walks of life have emerged a large number of excellent internet websites, and these sites also have their own user, for some new users, if they want to purchase products online and so on, they will usually through a variety of channels or ways to know consulting product case, and when they identified themselves to products, the first thought is the product of the brand, with our daily in the store to buy clothes.

网址也是一样，一个好的知名品牌的网址能够 有利于你的商品销售，由于，沒有一个人会去喜欢一个沒有知名品牌的物品，沒有知名品牌就代表着它沒有一切品质保证。如何去创建适合自身网址的知名品牌，非常值得众多网站站长思索。
The site is also the same, a good brand website can help your product sales, because, no one would go to love a brand thing, no brand means that it does not have any quality assurance. How to establish suitable website brand, is worth broad stationmaster thought.

2、网址的载入速率(Website loading speed)

当客户进到到你的网址以后，假如你网址的页面加载時间太长，那麼客户很可能会Pass掉你的网址。给客户的第一印象很重要。
When the user enters into your site, if your web page loading time is too long, then the user is likely to be Pass out of your website. Give the user the first impression is very important.

3、Flash及其照片(Flash and pictures)

如今许多的网址弥漫着很多的Flash和照片，网络推广 认为那样能够 使网址变的多好看多空气，不可置否，适度的用一些照片及Flash能够 提升网址的形象性，提升视觉效果撞击力。可是我们不能无限制的应用，客户也不会由于你网址做的绮丽、好看而买你的商品，那样做总是提升你网址成本费的压力。
Now many website has a large number of Flash and picture, website promotion thought this could make the website become more beautiful than the atmosphere, there is no denying the fact, use the appropriate number of pictures and Flash can increase the site's vivid, to increase the visual impact. But we cannot be unrestricted use, users will not be because of your web site do gorgeous, beautiful and buy your product, this will only increase your site cost burden.

4、导航栏是不是有效(Navigation is reasonable)

总体目标客户进到到你的网址，非常大水平上最开始关心的便是网址的导航栏，一方面优良的导航栏能够 让客户清楚的了解你网址商品的归类状况，另一方面当客户在进到更多方面的网页页面后，优良的导航栏能够 协助客户认识自己如今所在的部位。因此，导航栏是不是有效也是危害客户体验的关键要素。
Target user access to your website, largely first concern is the website navigation, a good navigation allows users to clearly know your website product categories, on the other hand, when the user enters deeper webpage, good navigation can help users to understand their present position. Therefore, the navigation is reasonable but also affect the user experience of the important factors.

5、死链和不正确连接(Dead links and wrong link)

不论是对客户還是网址自身，这类最低等的不正确，坚信无需多讲。
Regardless of the user or the site itself, the most elementary mistake, that need not say much.

6、网址的內容(The content of the website)

大家都了解网址的生命便是內容，假如你的网站内容惨白或是不能够非常好的吸引住客户，网络推广 那麼这一网址终究要迈向不成功，客户会从你网站内容的可信性、公信力及其真实有效等层面来考虑你网址是不是非常值得信赖，最后决策是不是开展下一次浏览。
We all know the soul of the website 's content, if your website content pale or not can be very good to attract users, website promotion then this site doomed to failure, the user will be from your website content reliability, authority and authenticity, to consider your website is worth to trust, a final decision on whether to proceed to the next visit.

哪些的內容是好內容：关联性高、独创性的內容便是高品质的內容。自然危害网址客户体验的要素也有大量，这儿也不一一论述了，实际上要是我们在平时网络运营的全过程之中，坚持不懈以客户为前提条件的核心理念，把自己作为就是你网址的总体目标客户，随后开展实际操作，发现问题马上处理，不断完善，给你的网址客户体验变的更强，更为火爆。
What is good: correlation of high content, original content is high quality content. Of course affect website user experience factors and more, here is not described in one one, as long as we are daily website operation process, adhere to the user as the premise of the concept, put themselves as your target user, then operation, found the problem resolved immediately, continue to improve, make your site user experience better, more popular.