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用户体验之网站界面布局

2012-08-14 酷站科技
北京市网站建设企业酷站科技:网页页面的合理布局方法、展现方式立即危害客户应用网址的便捷性。有效的网页布局会使客户迅速发觉网址的具体内容和服务项目。假如网页布局不科学,客户不清楚怎么开始获得需要的信息内容、或是如何去访问网页页面才可以得到相对的服务项目,那麼她们便会离开这一网址,乃至之后也非常少再说浏览这一网址。网页布局的基本准则是不仅反映网络运营的关键,又要兼具客户浏览的互联网习惯养成,那样,就必须从下列好多个层面改进网址网页布局,提升客户体验。
The Beijing website construction company Luxuries: Chinese Web page layout, display forms directly affect the usage convenience. Reasonable page layout will allow users to quickly find a website is the core content and services. If the page layout is reasonable, the user does not know how to get the information needed, or how to browse page to obtain corresponding service, then they will choose to leave the site, and later also rarely come back to visit this website. The layout of the page is the basic principle of it is to reflect the website operators to focus on, but also the user access network behaviors habit, so, need from the following several aspects to improve web page layout, improve the user experience.

一 网址网页布局和內容的关联性。网址的页面合理布局和网站内容构架密切相关。页面合理布局最先就应当遵照客户访问习惯性和网址的信息设计,将內容有效井然有序的展现在客户的眼前,把重要信息置放在网页页面关键的版面使之关键展现给客户。另外网址的页面合理布局也可以从一定程序流程上体现出网址的经营构思,而且对最后的营销推广实际效果和转换率造成危害。
Web page layout and content correlation. Web interface layout and website content is closely related to architecture. Interface layout first should follow the user browsing habits and website design, content of reasonable and orderly in the user before, the important information is placed in the page important section to key is presented to the user. At the same time the website interface layout can also from certain procedures reflect the website operation train of thought, and the ultimate marketing effectiveness and conversion rate influence.

广告宣传被放到了首页的关键部位,而把客户更加关注的营销和优惠促销沒有能更强反映。网址应用广告宣传的目地便是为了更好地相互配合网络营销主题活动做宣传策划,那样的合理布局就看起来是网站建设的目地,而沒有充足的去考虑到客户必须。
Ads were placed in the home of an important position, while the user is more concerned about promotions and discounts to better reflect the information. Web site using the purpose of advertising is to match the market marketing activity to do publicity, so the layout appears is the purpose of the construction site, and there is not enough to consider user needs.

网址竞争能力觉得:开展网页布局时应当考虑到 1 从上向下,从左往右,依照內容必要性的优先井然有序置放;2 关键的內容一定放到靠前醒目的部位; 3 创建清楚的视觉效果质感; 4 网页布局要确立平级网页页面的合理布局统一; 5 网页页面內容上右包含关系的一部分,视觉传达设计实际效果上应开展嵌套循环; 6 网页页面內容上有关联络的一部分,视觉冲击上还要反映关联性,另外也合适SEO网址优化
Website competition ability think : a site layout should be considered in 1 from top to bottom, from left to right, in accordance with the content of the importance of placing priority order; 2 important content must be placed on top position; 3 to establish a clear visual hierarchy; 4 page layout to clear the same level of the layout of the page; 5 pages the content includes part of right relationship, visual design effect to be nested; 6 page content related contact portion, the visual effect but also reflects the relevance, but also for SEO website optimization.

二 网址网页布局设计方案的兼容模式。网页页面部分的兼容模式关键从两层面考虑到:一是要开展主流浏览器上的适配,二是要考虑到流行显示屏屏幕分辨率上的适配。电脑浏览器主要是微软公司的IE和火狐浏览器firefox[Firefox 火狐浏览器3.0公测版下星期公布] ,设计方案时应当考虑到多种多样电脑浏览器上面能一切正常访问;而屏幕辨析率则主要是1024*768px和1280*1024px等,当今大部分客户还应用的是1024*768px,因而网址页面设计也尽可能维持在流行屏幕分辨率的基本上,兼具到合适将来流行屏幕分辨率的发展趋势,要搞好UEO营销推广型网站建设。最终,伴随着3G时代的来临,移动电子商务也是发展方向的发展趋势,公司在建设网站时也有必需对手机上访问适配,创建特供手机上访问的WAP网站。
Web page layout design compatibility. Partial page compatibility mainly from two aspects: one is to mainstream browser compatible, the two is to consider the mainstream display resolution on the compatible. Browser is Microsoft 's IE firefox[Firefox and Firefox Firefox 3 beta release next week ], should be considered when designing a variety of browsers can normal browsing; while the screen resolution is 1024*768px and 1280*1024px, most current users still using 1024*768px, so web interface design is also kept in the mainstream based on the resolution, balance to fit for the future trend of mainstream resolution, to do a good j ob in UEO marketing website. Finally, with the arrival of the 3G era, mobile commerce is the future trend of development, enterprise website is also necessary to establish compatible mobile phone browsing, for mobile phone browsing WAP sites.

网址竞争能力觉得:兼容模式设计方案主要是 1 Web标准的娴熟应用;2 网址页面解决主流浏览器适配;3 网址页面解决流行屏幕分辨率适配;4 网址页面对手机上和显示屏阅览器等独特机器设备的适配。
Website competition ability thinks: compatibility design is 1 Web standards of proficiency; 2 web interface to mainstream browser compatibility; 3 web interface to mainstream resolution compatible; 4 web interface for mobile phone and the screen reader and other special equipment compatibility.

三 主页设计的关键点。做为公司在网上信息内容的第一通道,主页不但饰演品牌形象展现的功效,更关键的是具有信息的传递的功效。现阶段,中国品牌企业的主页设计过度高度重视“品牌形象展现”职责而忽视“信息的传递”职责,造成 很多公司首页一律是全屏幕flash,对客户迅速获得信息导致阻拦。
Home design points. As the enterprise information the first entrance, home not only plays the image display effect, more important is to play the role of information transmission. At present, the domestic brands of home design attach too much importance to " image " and " information transfer functions ignore " function, resulting in a large number of enterprise website home page is always a full-screen flash users quick access to information, to hinder.

因而,网址的主页设计要在传送企业形象的另外,让初次浏览的客户在第一时间搞清楚网址的內容、服务项目和作用,另外,根据主页,可以迅速直通所要寻找的总体目标网页页面,因而主页设计必须具有一些基本原素:公司logo标识、信息内容输入框、全局性导航栏、商品专业分类、动态新闻、强烈推荐信息内容、sitmap等基本前提。
Therefore, the site's home page design in the transfer of brand image at the same time, let 's first visit to the user in the first time to understand the content of the website, service and function, at the same time, through the home, can quickly access sought target page, so the page design needs to have some of the basic elements: enterprise logo labeling, information search, global navigation bar, product catalog, dynamic news, information recommendation, site map elements.

网址竞争能力觉得:从总体上看来联想网站具有了绝大多数主页设计所必须的必需原素,但在网络热点商品、sitmap等关键点上也有许多缺乏。另外,在网上主页设计包含:1 网站的标识和重任,让客户搞清楚这一网址是干什么的,有哪些与众不同的地区;2 告知客户网站出示的內容和服务项目有什么;3 申请注册和登录通道; 4 关键连接强烈推荐,但要防止很多信息内容沉积主页让客户无法获得关键。
Website competition ability thinks: on the whole the Lenovo site has the most home design the necessary elements, but in a hot product, site map and other details have many shortcomings. At the same time, the online home design includes: 1 site marking and mission, allows users to understand this website is doing what, what unique place; 2 to tell the user site provides content and services which; 3 registration and landing entrance; 4 key links recommended, but to avoid a large number of home users to obtain information accumulation focus on.

四 网址目录网页页面的设计方案关键点。普遍的目录网页页面包含新闻报道等文本连接种类的目录和商品网页页面等图文排版型的目录。站内关键字搜索結果网页页面也归属于目录网页页面的一种。目录网页页面的特性是:客户在目录网页页面的访问目地早已非常确立,集中化于某一主题风格下的可选择信息内容丰富多彩,是通往內容网页页面的最终一道公路桥梁;客户在这里页扫描式访问,期待尽早寻找连接总体目标进到內容网页页面。因而目录网页页面应尽量避免影响信息内容,突显內容的连接题目。
Site list page design. Common list page includes news text type of link list and product page and other graphic mixed type list. Search results page to page a list. List page features : user list page browsing objective is quite clear, focused on a certain subject under the optional information to the page content is rich, the last bridge; users on this page scanning browsing, hoping to find links to content page. So the list page should minimize the interference information, highlighting the content link title.

这个是阿里巴巴网英语版的产品大全网页页面,由商品缩列图、产品名字和产品简介等信息内容组成,右边公告栏是对客户访问网页页面历史数据和一些有关的客户提醒及协助信息内容,有利于客户访问。
This is Alibaba English edition product list page, thumbnails, product by product name and product introduction, information structure, the information bar is for browsing pages historical records and some related user tips and help information, convenient for users to browse.

网址竞争能力觉得:目录界面设计必须留意1 为目录提升一个题目和一段引言信息内容;2 尽量多的展现目录总数,降低经常换页;3 邻近两根目录中间确立区别间隔,每条目录题目显眼;4 产品大全最好是出示商品的缩列图;5 右边公告栏有有关协助信息内容和访问提醒。
Website competition ability thinks: list page design need to pay attention to 1 for the list to add a title and a brief information as much as possible; 2 the display list number, less frequent page; 3 adjacent two list clearly distinguish the spacing between, each list Title striking; 4 product list is best to provide product thumbnail; 5 the right information bar help information and browsing tips.

五 网址详尽內容界面设计关键点。详尽內容网页页面应归属于网址最多方面的网页页面,如一条新闻报道的详尽內容或者单独商品的详尽內容。一般都是有较多的文本。方式上关键分成文字排版设计和图文排版。在详尽內容网页页面上,客户获得信息的目地早已非常确立,这时不适合在网页页面左侧或正前视野最集中化的地区出現影响性內容,而应将影响性內容置右边或网页页面底端部位。另外,详尽內容网页页面因为是网址的最终网页页面,很多客户在这儿关闭程序撤出网址,因而必须依据本页內容主题风格出示与文中有关的别的內容连接,如“类似文章”目录,尽可能挽回客户。
Site content page design. The details page should belong to the site of the most deep-seated page, such as a sheet of news details or a single product details. Generally have more words. The form is mainly divided into text layout and mixed map and text. In the detailed content on the page, the user access to information of the objective is quite clear, this time not in on the left side of the page or the front sight most centralized place appear to interfere with sexual content, and should take the interference a right or the bottom of the page location. At the same time, the details page as is the site of the final page, a large number of users here to close the window exit site, so it is necessary according to the page content themes related to this article links to other content, such as " the list ", try to retain customers.

网址竞争能力觉得:详尽內容界面设计必须留意1 文章内容底端或右边放置大量相关内容连接以及它强烈推荐连接、广告宣传;2 针对较长的文本,应当出示引言和设计方案ps钢笔文件目录;3 商品的详尽网页页面中针对较繁杂的主要参数宜选用报表或目录的方式更易查询;4 有用户评价留言板留言作用; 5 提升客户挑选强烈推荐和网络投票排名。
Website competition ability thinks : details page design need to pay attention to 1 the bottom or right placing more relevant content links and other recommended links, advertising; 2 for the longer text, should provide the abstract and design of anchor directory; 3 product detail page for more complex parameters should adopt the table or list form more easily view; 4 user comments function; 5 increase the user choice recommended and voting list.

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