企业官网终究有别于技术专业的 ICP 或是门户网，不太可能都没有必需大而全，每一个公司有 自身特殊的商品/服务项目，网址的內容理当紧紧围绕公司的关键业务流程设定。企业官网不理应仅仅一 个摆放，网址是最有效的推广工具。自然，仅有在网址能够 满足客户需求必须信息内容的前提条件下， 网址的营销推广作用才可以真实充分发挥。 那麼客户需要什么信息内容呢？
The enterprise website, after all, different from the professional ICP or web portal, not may also have no necessary to complete, each enterprise has a particular product/service, the content of the web site to the core business around enterprise set up. The enterprise website should not just a decoration, the web site is the most useful marketing tool. Of course, only in the website can meet user needs information under the premise, the web site of the marketing function can really play a role. So the user need what information?

这个问题是网址规划者最先要考虑到的，最先务必剖析很有可能的来访者有什么，随后有目的性地设计方案相关内容，那样才可以保证以问题为导向。一般来说，一个企业官网关键的来访者有几种， 即：立即客户、代理商、机器设备和原料经销商、竞争对手等。前两大类来访者是企业的目前客户和潜在客户，也是网站内容应当关键考虑的目标。对于经销商，去除这些具有 B TO B 作用的综合型电商网址而言，大部分以发布信息主导的企业官网非常少在意到，因而，也不是一般企业官网的关键內容。对于竞争对手，到访的目地只不过是掌握你企业的新动态，或是北京市网站设计水准怎样，是不是有非常值得效仿的地区，对于此事，在公布相关內容时应当给与适度的“提防”，而不是让竞争对手凯旋而归。
This problem is website planners should consider above all, we must first analysis may visitors what, then pertinently design related content, like this can be targeted. Generally speaking, a enterprise web site visitors to the main have a few kinds of, i.e., the direct users, dealers, equipment and raw materials suppliers, competitors, etc. The first two kind of visitors is the company's existing customers and potential customers, also is the web site content should focus on the object of satisfy. As for suppliers, except those who have the comprehensive function B TO B for e-commerce sites, most with information release is the enterprise websites rarely attend TO, and therefore, it is not the average enterprise web site the key content. As for competitors, the purpose of the visit is common to understand your company's new trend, or Beijing website design level how to, whether it is worthwhile for place, to this, release the related content in should give appropriate "to guard against," and not allow competitors to yourselves.

即然企业的目前客户和潜在客户是网址的关键照料目标，那麼就需要用心剖析她们需要什么信息内容。以一个电视制造业企业为例子，一个客户/潜在客户浏览某企业官网的目地大概有几种：看一下有哪些新品、比照不一样规格型号商品的特性和价钱、与其他知名品牌的同行业开展比照 、 查寻当地供应商和质保详细地址这些，假如能开展网上预订，客户当然也期待掌握与此相关的 信息内容，例如订购方法、支付方式、配送時间和花费、退货产品现行政策等。因而，这种內容应当做为网址的关键。
Since the company's existing customers and potential customers is the focus of the web site take care of objects, then to seriously analyzes what they need information. In a television production enterprise, for example, a user/potential users access to some enterprise web site to roughly several: see what new products, comparing the different specification product performance and price, and other brands of similar products for local comparing, distributor and the warranty address, and so on, if can be online ordering, users are eager to know what nature and the related information, such as order mode, means of payment, delivery time and cost, replacement goods policy, etc. Therefore, the content of the site should be as a key point.

说起来这般简易，好像应该是再搞清楚但是的大道理，可是，许多网址在內容设计方案上“偏题” 的状况却常常产生。即便在电商早已比较繁荣的英国，公司网站设计不科学的情况也十 分显著，在我国，或许就更看起来不足为怪了。
It is so simple, it seemed to understand but truth, but a lot of the web site in the content design "change the subject to the phenomenon of" but often happen. Even in electronic business is more developed the United States, enterprise web design unreasonable situation also ten points clear in the China, perhaps more appear wonder.

一、 塑造企业形象，扩张业务流程宣传策划。 包含企业整体详细介绍，如企业规模、企业架构、企业商品、公司企业文化、企业宗旨、运营服务宗旨、经营目标、价值观念、发展规划、企业以前所得到的殊荣、企业现在在科学研究的一些新产 品、企业将来的发展趋向、企业的商品或服务项目所具备的不同寻常的特性和产品定位这些。另 外也可额外一些企业的贴心服务这些。企业资料不但包括文本材料，也包括一些照片材料，例如企业建筑图片，公司职员照片，尤其是企业商品图片这些，促使企业更真实，更具备说 服力地呈现在顾客眼前。尽量让顾客对企业掌握的更全方位，更细腻。
A, set up the company image, expand business propaganda. Includes company general introduction, such as the company size, the company st ructure, the products of the company, the company culture and concept, management tenet, objectives, values, a vision, the company ever honor, the company is now in the research of some of the new products, the company the future trend of development, the company's product or service has the characteristics of the different and market positioning, etc. Another may be added to the high quality service and so on some companies. The company material include not only text material, also contain some pictures information, such as company buildings pictures, the employee of the company image, especially the company product pictures, etc, make the company more lifelike, has said to serve more customers show before in force. As far as possible let customers for the company know more comprehensive, more detailed.

二、 搜集顾客意见反馈，提升顾客服务。根据企业的网址 ，能够 创建统一的材料推送和接受系统软件，提高了安全系数、可靠性、立即*，确保顾客的权益。提升了服务水平，能够以一种便捷、便捷的方法出示企业以及商品 的信息内容和顾客需要的服务项目。应用优秀的散播拓展方式，扩大企业的用户数。进一步提高了商务接待通讯速率，扩张了安全通道的作用。拉进了企业与顾客的间距，提高了与顾客的关联。企业可全天 24 钟头地服务项目大家的顾客 ，与大家的顾客维持售后服务联络，聆听顾客建议，回应顾客 常常明确提出的难题，并能够 立即的接到顾客各种各样意见反馈信息内容，尽早发现问题、解决困难。
Second, collect customer feedback and strengthen customer service. Through the company's website, can establish unified material sending and receiving system, enhance the security, stability, timely *, ensure that the interests of its clients. Improve the quality of service, and in a fast, convenient way to provide the company and its products information and customer services required. The application of advanced communication extension means, increase the number of users of the company. Greatly improving the business communications speed, expanded the function of the channel. Close the distance of the corporation and clients, and enhance the relations with customers. The company can be a full 24 hours to service our customers, and our customers to stay after contact, listen to the customers' opinions, answer customers often questions, and can in time of all kinds of feedback information received from customers, early detection and solve problems.

三、 在网上市场调研，进行互联网营销。 根据网址完成减少发布新品和开启新销售市场的周期时间大姐企业的商品销售主题活动，较大水平考虑客户满意度，以做到市场开拓、提升赢利的目地。企业将自身的商品信息及代理商发布信息在网址上，各顾客依据状况可加入该企业的SEO网址优化，也可立即根据网址订单管理系统向公 司下客户订单；企业接到订单信息后对其开展确定，随后为顾客出示材料。进行UEO营销推广型网站建设的內容 关键有：1、商品信息：将企业市场销售的材料在网址开展宣传策划详细介绍，并依照产品品种开展归类，以利于顾客查看选购。2、客户资料：关键用以搜集和管理方法销售客户的基本信息，有利于对客 户的强烈推荐和跟踪，以推动企业的市场销售主题活动。3、 客户订单：完成企业和顾客中间客户订单的 在网上递交及管理方法。4、 代理商信息内容：将企业渠道销售公司办公室及关键代理商的电話、详细地址、发传真、营销人员名字、承担行业或商品新项目发布在网址上，以推动市场销售。
Three, online market research, and develop the network marketing. Through the website realize shorten introducing new products and new market open the cycle of the products of the company are aunt sales activities, satisfy customer demand to achieve market, and increase the purpose of profit. The company will own product information and distributor information published on the Internet, the customer can apply to join according to the circumstances of the company SEO site optimization, may also directly through the website to public order system under the company sales order; The company to receive the order after the confirm, and then to provide information. In UEO marketing type website construction is the main content of: 1, product information: will the company sales of material in the website introduced propaganda, according to the product classification structure, so as to help the customer buy access. 2, the customer information: mainly used to collect and manage the sales customer information, and is convenient for guest of jehu and follow the recommendation, to promote the company's sales activities. 3, sales order: to achieve the company and customers of sales order between submitted online and management. 4, distributor information: will the company's sales office and the main distributor's phone number and address, fax, business personnel responsible for the area's name, or product project posted on th e web site, in order to promote sales.

四、 创建信息内容数据库查询，执行电商。 创建企业详细的信息内容数据库查询，一个对里，一个对外开放。对里，在企业内最大限度的做到对信息资源的运用和共享资源，开展对信息内容的储存、检索、查询、再运用等；对外开放，让顾客尽量多的掌握企业性质和业务流程特点，将信息内容开展归类，有利于客户搜索和查询。此外，来访者根据 网址掌握企业的材料，如果有定阅的意愿，能够 提交材料订单信息，管理人员能够 依据标准查 看、查找、管理方法订单信息，并意见反馈到营销推广单位，立即的与制定订单信息的顾客建立联系，完成简易的电商。
Four, set up information database, the implementation of the electronic commerce. Set up complete information database, a internally, a foreign. Internally, the maximum reach in the company of information in the use of resources and sharing, the information preservation, search, view, reuse, etc.; Foreign, let the customer as much understand the nature and business characteristics, the information classification, facilitate customer search and check. In addition, visitors through the web site to see company information, if have the intent of the subscription, can submit information online order, managers can according to the condition check see, the retrieval, the management order, and feedback to the Marketing Department, timely and make the order to contact the customer, and realize the simple electronic business.

五、立即完成互联网销售 好的企业官网不仅对公司的品牌形象是一个优良的宣传策划，另外能够 輔助公司的市场销售，乃至能够 根据互联网立即协助公司完成商品的市场销售。
Five, direct sales network of good corporate website not only for the image of enterprise is a good propaganda, and can assist enterprise sales, or even through the network directly help enterprises to realize the sale of the product.

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