网站建设的品牌形象关键根据视觉效果来呈现一个公司的内函、整体实力、经营规模等。会遭受网址的总体合理布局和创意设计的危害。网址的总体合理布局和创意设计都没一个固定不动文件格式能够 参照与效仿的，每一个领域、每一个都是有自身的特有性。一个别具特色的营销推广型网站建设能给访问着留有刻骨铭心的印像，因而，设计方案的內容与方式的有机结合在一起，产生网址与众不同的风采，才算是一个企业官网取得成功的重要。
Mainly through the construction site of the image to show a company's visual content, strength, size and so on. Subject site's overall layout and design creative influence. Site's overall layout and design creativity did not refer to a fixed format and imitate, each industry, each with its own uniqueness. A unique marketing website Browse the building give impressed, therefore, Guangzhou Website - Zero creators want to tell you that the design of the content and form combine together to form a unique charm site only is a key to successful business website.

网址的LOGO设计方案。
LOGO design the site.

网址的logo能够 是文、英语字母、标记、图案设计，还可以是小动物或是角色这些，如网易网用简体中文“易”字做为logo,其设计构思来自网址的名字。
Site logo can be text, letters, symbols, patterns, but also can be an animal or characters, etc., such as Netease network using Chinese "easy" word as a logo, its design concept from the site name.

1、网址的规范色彩的搭配。
Site standard color matching.

网址的规范颜色以及关键，立即危害到网址给人第一印象的视觉冲击。不一样色调搭配会造成不一样的视觉冲击。“规范颜色”是能反映网址品牌形象早已公司内函的颜色。如：麦当劳鲜红色条型，就使大家觉得十分切合，很和睦。
The standard color of important sites, directly affecting the website gives the first impression of the visual impact. Different color combinations will produce different visual effects. "Standard Colors" is to reflect the content of the website image has corporate colors. Such as: KFC red stripe, it makes us feel very appropriate, very harmonious.

网址的主色调并不是愈多愈好，过多会令人目不暇接，要操纵在三种之内。网址的logo、题目、主菜单和主图形要用规范颜色，给人一个统一的视觉冲击。而别的颜色的应用，仅仅为了更好地装点和烘托主色。网页页面主色调关键有深蓝色、黄/橘色、黑/灰/乳白色三大系列产品色等。要重视颜色的有效配搭。
Site standard color is not possible, too much will dazzling, to control the three or less. Site logo, title, use the main menu and the main color standard color, giving a unified visual effect. While other colors are used, only to set off the main colors and embellishment. Web standard colors are blue, yellow / orange, black / gray / white color and other three series. To pay attention to the color of a reasonable match.

2、网址的规范字体样式挑选。
Site standard font selection.

网站标准字体样式(网址标示、题目、主菜单这些)一般默认设置字体样式是宋体字。然为反映出一个网站的与众不同设计风格，能够 依据必须挑选一些独特的字体样式，例如，为了更好地反映设计方案精致能够 采用广告宣传体，为了更好地反映亲和力度能够 选手写体，为了更好地反映专业能力能够 采用粗字体仿宋，这些。
Site standard fonts (website logo, title, main menu, etc.) usually the default font is Arial. However, in order to reflect the unique style of a website, you can choose according to need some special fonts, for example, can be used in order to reflect beautifully designed ad body, in order to reflect players affinity can write the body, in order to reflect the professional can use bold italics, etc. and so on.

3、网址的广告词设计。
Website design ad.

网址的宣传语最能体现商品的内函与精神实质，通常用一个词或一句话就反映出去。如熨斗“百衣百顺"，七喜汽水：“这不是可口可乐。”这些。
零度创想告诉你，之上四个点是塑造一个网站品牌形象的重要，俗话说得好佛要金装，马靠鞍，网址的表面文章，室内设计师要认真完成。
Site tagline reflects the product content and spirit, tend to use a word or sentence reflected. Such as iron "100 clothing Baishun" Hedy soda: "This is not Coke." And so on.
Zero creators want to tell you that the above four points are crucial to establish a Web presence, saying clothes make the man, horse saddle, the site's superficial, the designer should be taken seriously.