网站内容是一个网站建设的关键与生命。设计方案再好看，作用再强劲，如果没有好的內容，仅仅徒有其表。而设计方案较弱，作用落伍，但根据好的內容而人气值受欢迎的网址，数不胜数。自然并不是说设计方案与作用不重要，终究佛要金装，但人更必须内函与与众不同的质量，网址也是这般。
Content of the website is the core and soul of a construction site. To design beautiful, functional and powerful, without good content, just look impressive but lack real worth. The design is poor, backward function, but through good content and a popular website, meet the eye everywhere. Of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.

网站内容是一个营销推广型网站建设的生命，一切的关键。因而必不可少与网址的本身精准定位维持完全一致，网址精准定位方位决策了內容方位。而网站内容整体规划又决策了全部网址的框架剪力墙，网址的频道与內容版块启用。包含产品服务项目方案都必须紧紧围绕网站内容而开展。
Content of the website is a marketing type website construction of the soul, the core of everything. It is necessary and the website itself remains exactly, website orientation determines the direction of. And the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. Including product and service project planning need around the web content.

而如今，互联网技术市场竞争激烈，要想超出诸多竞争者，只靠效仿早已难以取得成功。仅有內容做的好，內容做的有特性，內容做得让客户喜爱，才有可能出类拔萃。內容通俗化只有愈来愈归入平凡，与众不同的使用价值才可以造就一个网站的不凡。自然，网址决不会是为了更好地追与众不同而非得不同寻常，只是在真实了解用户需求的基本上开展自主创新，满足客户需求要求的多元化才算是必须的，要不然一切个性化都变成邯郸学步。
And now, the Internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. Only the content well done, do it features, the content did let users like, can talent showing itself. Content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. Of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.

因而，明确网站内容的标准：
Therefore, the principle of determining content:

1，內容是不是与网址精准定位一致。
The content is consistent with the site location.

在网站内容整体规划中最非常容易犯的一个不正确便是全都想抓，却哪些也没把握住。而这一不正确的较大缘故一般是网址精准定位不确立造成 。但即便在网址精准定位早已很确立的状况下，网站内容整体规划仍然会出現这类不正确。尤其是在网址发展趋势前期，贪大求全而不精不专，是造成 许多网站内容丧失竞争能力较大的缘故之一。因而网站内容整体规划中，必必须先持续的做加减法，要是是与网址关键精准定位不有关的內容都果断减去，不必为了更好地白芝麻而丟了甜瓜。
An error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. But the biggest reason of this error is usually the site positioning is not clear lead. But even in website localization is very clear, the website content planning still encounter this error. Especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. So the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.

因此，在明确內容行为主体的情况下一定要与网址精准定位保持一致，一定要明白有得必有失。等着你的网址发展趋势完善平稳，的确甜瓜不容易丟了后，能够 再刚开始紧紧围绕关键服务项目去一步步打造出详细的全产业链。理想一开始就创建一个王国，总是让自身迷途在一个小胡同里。
So, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. Your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. The dream begins to build an empire, will only let yourself lost in a small alley.

2，內容是不是满足客户需求要求。
The content is to meet the needs of users.

用户需求也与网址精准定位有关，网址精准定位决策了网址朝向哪一类客户人群。仅有先知道网址朝向哪一类客户，才可以有目的性的为客户出示內容。因此网站内容是必须另外考虑网址精准定位与用户需求的，而严苛上而言，这并不矛盾。而假如你发觉你的网址精准定位与用户需求发生冲突了，那网站内容仍应以满足客户需求要求为本，相对的网址精准定位也必须反醒。而未被考虑的用户需求才算是最有发展潜力的销售市场，你的网址出示的商品可以取得成功的概率也高些。
User demand is also associated with the site location, site positioning deter mines what kind of site for user groups. Only to know the website for which a class of users, can be targeted to provide users with content. So the website content is the need to satisfy the site location and the demands of users, but strictly speaking, this does not conflict. And if you find the site location and user needs your conflict, the website content still need to meet user demand for the first, website localization corresponding need to wake up. While the unmet demand is the most potential market, your website to provide products to the chances of success are higher.

3，內容是不是具备竞争能力。
The content is competitive.

这儿的竞争能力主要是讲与如今存有的类似网址中间的市场竞争，假如你的网站内容与早已存有的其他网站内容大概类似，而其他网址已主观臆断，则你难以取得成功。自然真实的领域市场竞争远不只那么简易，以前有专业做了一期领域五种能量的剖析，危害领域的五种能量包含：经销商的能量，顾客的能量，行业壁垒，新的市场竞争威协及其很有可能出現的取代商品或服务项目的威协。
The competition is mainly between speech and existing congener website competition, if the content of your site with the already existing other web content similar, while other website already first impressions are strongest, you very difficult to succeed. Of course, the real competition is not so simple, analysis before the specially made a five industry forces, effect of five kinds of power industry include: the power of suppliers, buyers, trade barriers, to new competitive threats and possible alternative products or services threat.

因而网站内容的差异化是提高网站内容竞争能力的一个重要，这也是为什么许多我国，公司，场地在宣传策划的情况下必须搞出特点(并不是独特，嘿嘿！)服务项目的缘故了。自然，再注重一遍，这儿有一个错误观念，便是并并不是为了更好地有特性而让自身有特性，那称为作。只是在了解满足客户需求真实要求的基本上，发布特色服务。
So the website content difference is a key promotion website contents of competition, which is why many countries, companies, places need to make characteristic in the propaganda when (not special, ha ha! Why) service. Of course, again, there is a misunderstanding, it is not to have the characteristics that have characteristics, that is called as. But the understanding to meet the basic user real demand, offer special service.

4，考虑到內容基本建设的成本费。
Consider the content of construction cost.

理想丰满，实际骨感美，內容基本建设成本费是一个不可忽视的难题。內容来源于不仅是SEO优化，也是网络运营中较大的难点。內容基本建设的难度系数关键在2个层面：一是升级不易，二是保质保量不易。假如网址长期不升级，难以让客户回过头，对百度搜索引擎优化也不太好。但即使你可以维持升级，假如文章内容品质过差，原創很少，那也不好。假如你网址精准定位的是一些专业领域，那更必须可以出示技术专业水平的文章内容。因此在挑选网站内容的情况下，必须考虑到未来升级是不是艰难，內容品质可否确保，成本费是不是过高，是不是可以激发客户来建立內容等难题。
The ideal is full, the reality of the skinny, content of construction cost is a problem that can not be ignored. The content is not the only source of SEO optimization, is also the largest site operation problem. Content of construction difficulty mainly in two aspects: one is the update is not easy, two is to ensure that the quality is not easy. If the site long time not update, it is difficult to allow the user to look back, to search engine optimization is not good. But if you can keep updating, if the quality is bad, the original is not much, not even then. If your site is the location of the professional field, the more need to be able to provide professional article. So in the choice of web content, the need to consider the future is difficult, content quality can be guaranteed, cost is too high, can not mobilize the users to create content etc..

互联网技术中的內容快速传播很快，也造成 网站内容单一化越来越严重。怎样同中异中，十分而取胜，已变成网站内容整体规划的重要。网页页面竞相杂杂，网友来来回回，怎么让网友仅因在网页页面群中多看看你一眼，就从此忘不了网页页面的容貌，并惦记着不经意会出现下一次再见了，此后你也就能够 刚开始开心的点钱。
Content propagation velocity in the Internet quickly, also led to website content homogenization is becoming more and more serious. How to seek common ground while reserving differences, surprising and winning, has become a key site planning. Webpage miscellaneous in succession, netizens back and forth, how to let users because only look at you in the webpage group, will not forget webpage appearance, and think occasionally next time goodbye, count the money then you can start to happiness.