公司开业庆典后，多了很多酒局，好在老钱天生吃货，各种各样避而远之，吃起來似风卷残云又如湘江水流，凶悍不己，其情况不逊于公款吃喝的领导人员。宴上几个公司老板向老钱埋怨，以前在几个小公司干了些企业网站，可是一直都没法产生顾客，觉得是白干了，让老钱给做下剖析。无可奈何老钱那时候早已处在酒精依赖的情况，智商降低比较严重，连口中吃的是木筷還是凤爪都剖析不出来。但这件事情老钱是还记得的，因此如今做一个剖析。是啥让企业官网没法产生顾客呢?归根结底就关键便是——你没有给顾客挑选你的原因。
The company after the opening, a lot of the dinner, but still born chowhound, various refuse nobody, tastes like the wind puffs the clouds away. And as the flowing water of Yangtze River, fierce unceasingly, its state as public drinking leading cadres. At dinner several enterprises mister told him about, before several small companies do enterprise stand, but has been unable to bring in customers, the feeling is white do, let him give a analysis. But the money was in alcoholism, mental decline seriously, even the mouth to eat is chopsticks or chicken feet are not out of. But it still is remembered, so now do a analysis. What makes the enterprise website cannot bring customers? At the end of the day, is the core of -- you don't have to give customers to choose your reason.

一、第一屏的內容是啥(What is the first screen)

查看了几个老板的企业官网，发觉有一个相互的难题，第一屏是一个大中型的banner图，它是务必的，但banner图里边的內容置放略微不正确——置放的不应该是公司文化或企业口号，“精雕细琢 诚实守信”这类词句确实沒有必需在第一屏用这么大的banner来展现。
Refer to the several Mister enterprise website, found that there is a common problem, the first screen is a large banner map, this is a must, but banner contents placed slightly wrong -- place should not be the corporate culture and corporate slogan, "refine on honesty" this kind of words have no necessary to display such a big banner on the first screen.

最先，当顾客赶到你的网址，他最想掌握的应当并不是贵司的公司文化是如何的，宣传口号是如何的，顾客最先想要知道是贵司是干什么的?商品是啥?有什么优点?顾客不容易由于你喊了一两句宣传口号就挑选你。
First of all, when the customers came to your site, he want to know should not be your company culture is like, what is customer first ", want to know your company is doing what? What is the product? What are the advantages? Customers won't because you shouted slogans to choose you.

二、公司、产品简介个过度平平淡淡(Enterprise, product introduction too dull)

简单点来说便是网站内容沒有感染力，营销推广性不显著，不可以给顾客想提交订单的不理智。这一点非常容易被忽略，但确是致命性的。
In short, the website content not provocative, marketing is not obvious, not to the customer would like to place an order. It is easy to ignore, but it is fatal.

因此在公司网站建设时，网址的文本一定要方案策划好，震撼客户满意度，少谈企业多么的奢华、老板多么的贤明、职工多么的往上这类空话，从客户满意度考虑，让顾客见到他想见到的。
So in the enterprise website construction, website must planning, direct customer demand, less about how companies luxury, mister, how wise employees how to that crap, from the customer needs, to allow customers to see him want to see.

三、新闻报道、新闻资讯的公布(News, information)

企业官网开设这一版面，目地不应该是发布通知、展现公司职员主题活动这种內容——《XX公司元旦晚会展示》沒有一切实际意义。企业官网并不是给职工看的，企业内部的沟通交流有OA、QQ、淘宝旺旺、新浪微博等很多种多样方法，这就可以了。
The enterprise website set up this section, the purpose should not be issued a notice, exhibition company staff these content -- "XX New Year evening show" has no meaning. The enterprise website not give employees see, internal communication with OA, QQ, micro-blog Wangwang, many ways, this is enough.

而公司营销推广型网站建设应该是对外开放的，是给顾客看的，贵司开个元旦文艺晚会我想问一下和顾客有什么关系?
But the enterprise marketing type website construction should be external, is to give customers see, your company has opened a new year's party is what is the relationship with customers?

新闻报道、新闻资讯类的版块，关键的目地是做SEO网址优化，让贵司的关键字排名更靠前，另外也要考虑客户满意度，反映专业能力。因此，一定要公布和领域关联性强，而且有一定使用价值的文章内容，自然尽可能是是原創。
News, information of the plate, the main purpose is to do SEO, the words of your company's top ranked, but also to meet customer demand, reflects professional. So, must be issued and strong correlation between the industry, and have a certain value of the article, of course as is the original.

四、联系电话没去显著或经常弹出窗口(Contact not obvious or frequent popups)

想让顾客联络企业，这无可非议，但還是必须有一个度。很松过紧都不好。
Want to let customers to contact the company, no ground for blame, but still need to have a degree. Too tight.

当顾客必须提交订单的情况下，却点一下了七八页找不着联系电话，那样不好。而当顾客一进网址，网址的网上客服弹出窗口，一秒钟谈一次，那样更不好。用户体验很差。
When customers need to place an order, but click on seven or eight pages can't find the contact way, so I won't. When customers into the site, the site online customer service window, a second talk time, so more. Customer experience is too poor.

因此，联系电话的展现第一要显眼，第二要重视顾客。
So, the first contact to display eye-catching, second to respect the customer.

五、无营销推广(No promotion)

企业官网创建结束仅仅第一步，但许多企业就到这里了，觉得创建了网址就该有总流量，就该有顾客上门服务。
Enterprise website is only the first step, but it is a lot of companies so far, that the establishment of the site should have a flow, should have the customers.

实际上，营销推广才算是互联网推广的精粹。百度搜索引擎优化、微信营销、推广软文、蹭热点、广告宣传这种都该试一试。假如顾客都不清楚有了你这一网址，不知他该怎样提交订单呢?
In fact, it is the essence of Internet marketing. Search engine optimization, micro marketing, soft, advertising hype, these should all have a try. If customers do not know you this site, ask him how to place an order?

总得来说实际上便是一句话，给顾客一个挑选你的原因。能保证这一点，企业官网就并不是白做的。
To make a long story short is actually a word, give customers a reason to choose you. To do this, the enterprise website is not done.