当SEO屌丝们兴庆自身总算能够 解决悲催的SEO力气活时，却不知道一场更大的劳动者性聚集悲催活已经向她们扑面而来，内容运营究竟有多悲催？
When SEO gigantic loser are Xingqing you can finally get rid of misery SEO physical, but a more labor intensive forced to live in their hit, content marketing how bitter?

最先我们知道内容运营(content marketing)就是指不用投放广告或做推销产品就能使顾客得到信息内容、掌握信息内容、并推动信息内容沟通交流的营销方法。它关键根据blog、借势营销、市场研究报告、视頻及其照片出示市场定位所必须的信息内容，而不是借助推销产品行语。仅仅“不借助推销产品行语”这几个字就比SEO网站建设的满天营销推广看上去美好多了，可是客观事实确是那样的：
First of all we know content marketing (content marketing) is not required to advertise or promote can enable customers to obtain information, understand the information, and to promote the exchange of information marketing. It provides the main target market needed information through the blog, event marketing, white papers, videos and pictures, rather than relying on marketing jargon. Light "does not rely on sales pitch" this a few word than SEO website promotion looked pretty much everywhere, but the truth is it:

1. 時间不足用(There is not enough time)

内容运营包含发觉、机构、共享內容的全过程，在梳理好內容后你能找一个服务平台公布，并且得是个出色的服务平台，一般blog、 新浪微博、WP、百度贴吧、社区论坛是文本內容的优选，视頻得话更合适借势营销，但不是你公布后他人便会相见恨晚的来看热闹，公布以后SEO阶段的营销推广一样都不容易少，你想要你的文章内容发至大量blog、WP、百度贴吧、社区论坛……并且由于内容运营的“间接性营销推广”性，你发过许多跟立即营销推广型网站建设不有关的物品，要发多少才可以让潜在性顾客(的选购个人行为)遭受正确引导呢?要不是大型企业，你能感觉时间周期给你耗不起。
Content marketing including process found, organization, sharing, tidying up after you will find a platform to release, but it is an excellent platform, blog, WP, in general, micro-blog post bar, the forum is the preferred text, video words more suitable for the event marketing, but don't you release after the others will scramble for the crowd, after the release of extended SEO periods are not like, you need your article to more blog, forum, post bar, WP...... And because the content marketing "indirect marketing", you made a lot of direct marketing is not related with the type of website construction of things, to how much to let potential buyers (purchase) guided? If it weren't for a large enterprise, you will feel that you can't afford the time period.

换句话说SEO阶段你的時间潜心在营销推广上，但内容运营內容既要花时间搞內容，又要花时间营销推广，并且內容推广营销的全过程总体目标不是很确立，你都会感觉缺時间。
That is to say SEO you time to focus on promotion, but the content marketing content should take the time to engage in content, but also take the time to promotion, and marketing process goal is not clear, you will always feel the lack of time.

2. 欠缺原創和高质量內容令人头痛(The lack of originality and high quality content to let a person headache)

现阶段大家见到混得比较好的原創和高质量內容包含一些创业人的blog、新浪微博，就IT界而言，例如中国月光博客、李开复的blog、木瓜移动的新浪微博，海外的paulgraham.com。內容上要不共享创业历程，好的创业项目、要不共享刻骨铭心的看法，而后面一种的规定高些，一个人要不是从业人员不太可能就可以把领域的诸多看穿，因此还应向每个细分化行业的人员邀稿或转截。
Now we see mixed original and high-quality content better including some entrepreneurs, micro-blog blog, IT sector, such as domestic Moonlight blog, Li Kaifu's blog, papaya mobile micro-blog, foreign paulgraham.com. The content or share business stories, good projects, or to share insights, and the latter is more demanding, if a person is not practitioners may not can put all through the industry, so we need to the various segments of the manuscripts or reproduced.

相对来说，SEO的总体目标就简易许多，她们的总体目标便是在连接被百度收录以后，根据关键词、Bookmark、PR、WP、评价、交换友链、社区论坛各种各样方法提升外部链接，进而提升百度权重及其在百度搜索引擎的排行。
Relatively speaking, the goal of SEO is much simpler, their goal is to be included in the link, increase the chain by keyword, Bookmark, PR, WP, comments, links, forum in various ways, so as to improve the site weight and ranking in the search engines.

3. 不清楚怎样统计分析内容运营的实际效果
Do not know how the statistical content marketing effect

内容运营的对策是根据你展现的內容，潜在性顾客(的选购个人行为)遭受正确引导，并最后考虑到给你变成他潜在性的战略合作伙伴。”这类正确引导力怎样考虑?有什么主要表现?当商品得到选购后你从哪里去统计分析?
Content marketing strategy is presented through your content, potential buyers (purchase) guided, and finally consider you as his potential strategic partner." This leads to consideration? What specific performance? When the product is obtained after you buy from where the statistics?

SEO阶段造成选购的连接用Google Analytics等专用工具能够 精准统计分析出去单的检索“关键词”、哪一个连接、哪个网页页面来啦是多少单，并且SEO的某一周期时间的实际效果可以用其在百度搜索引擎的排行来考量，每日你都能够在模块里键入每个关键词看网页页面排行升高没，这类准确性是现阶段内容运营没法出示的。
SEO period, buy links using Google tools such as Analytics can be precisely calculated single search "keyword", which link, the page number to the single, and a cycle of SEO effect can be used in the search engine ranking to measure, every day you can input the keywords in the engine. See page the rankings without, this accuracy is currently unable to provide content marketing.

4. 欠缺出色网络写手
The lack of good writers

这里常说的网络写手并不是常说的“五毛党”，跟SEO阶段的软文写手有非常大差别。无论公司或本人在主题活动中有时必须聘请一定的互联网內容网络写手，一方面能够 依靠领头人的知名度;此外还可以为客户出示出色的內容。可是出色的网络写手在哪儿?是这些有从事历经、亲身经验、有感染力的人，你需要得到这种資源，钱和人际关系一样都不可以少，给你那样的工作能力么?
Here writers are not said "five hair party", has the very big difference with the era of the SEO soft Wen writers. Whether business or personal activities sometimes need to hire some web content writers, one can use opinion leaders influence; also can provide good content for the user. But where is the outstanding writer? Are those who have working experience, experience, convincing people, you want to get these resources, money and social relations as cannot little, you have this ability?

5. 光新浪微博内容运营要留意的就会有六点
Light micro-blog content marketing should have 6 points

如今大家贯彻落实到实际内容运营的自然环境中，眼底下blog、新浪微博、手机微信、视頻、借势营销等服务平台中，你能挑选相对性快速传播迅速的微博网站，可是讨论一下光新浪微博内容运营就需要留意的几个方面吧：1) 社交媒体会话并不是冲着你的粉絲高喊 2)每一次潜心一个方式的新浪微博 3)视頻、照片、网络投票等方式确实合理吗?4)依照時间指定公布确实关键吗?5)评价/分享/粉絲数 真的是铁打没动的KPI吗?6)不重视原創，无下限分享。
Now we implement the specific content marketing environment, at the moment, micro-blog blog, micro message, video, events marketing platform, you will choose the relative spread faster micro-blog platform, but to see some light micro-blog content marketing should pay attention to it: 1) social media dialogue was not directed at you fans shouted 2) each focus on one form of micro-blog 3) video, pictures, voting and other forms of effective really? 4) according to the time point post really important? 5) comments / forward / number of fans really iron fixed KPI? 6) do not respect the original, unchastity forwarding.

这仅仅一个微博网站， 并且还没有考虑到此服务平台客户专注力分散化和新浪微博总数过巨大，非常容易被吞没的负面信息特性，假如确实直到内容运营起效的那一天，你需要做是多少劳动量?它是个未知量!
This is a micro-blog platform, but also did not consider the number of this platform user distraction and micro-blog too large, negative characteristic is easy to lose, if you wait until the day of marketing force, you have to do much work? This is an unknown!

最终，从宏观经济而言，营销推广很多年一直是靠积极营销推广、四处撒网捕鱼、目标明确制胜，不容易由于内容运营来啦就可以变为 “愿者上钩、深耕细作、由于正确引导力而造成选购“，以前TNW的写稿者AARON GINN在一篇文章中早已提及时下“最好是的商品不用营销推广已是谬误”，即便是最好是的技术性营销推广官也没法躲避，因此内容运营相对性SEO营销推广便是既要品质又要总数的更大中型劳动密集产业链，它不容易轻轻松松总是更为悲催。
Finally, from a macro point of view, marketing for many years has been on active promotion, everywhere, clear goals to win, not because of content marketing coming to "take the bait, intensive and meticulous farming, because the guiding force to generate buy", before the TNW writer AARON GINN in an article has mentioned the "best the product does not need marketing has become a fallacy", even the best technology marketing officer can escape, so the content marketing relative SEO marketing is not only to the quality and quantity of the large labor intensive industry, it will not be easy will only more misery.